中国数字，手机，社交媒体 亚太地区BBH 数据印象系列2011年4月

1. BBH
2011 4

2. Source: China Internet Watch

3. ( )
34%
Source: China Internet Watch

4. 每
Source: China Internet Watch

5. 58%
30
Source: China Internet Watch

6. 56%
Source: China Internet Watch

7. 27%
Source: China Internet Network Informa6on Center

8. 88%
Source: China Internet Watch

9. 达
98%
Source: China Internet Watch

10. 每
150
Source: China Internet Watch

11. 18 ‐27
每
5
Source: Bergström Trends

12. 58% vs. 17%
每 3 每 3
Source: Millward Brown Dynamic Logic

13. 87%
Source: Millward Brown Dynamic Logic

14. 每
4
Source: McKinsey

15. 2010
$
60,000,000,000
Source: Taobao

16. 66%
Source: China Internet Watch

17. 达
879,000,000
Source: DigiTimes, Feb 2011

18. 2011 2 达
2,700,000,000
Source: DigiTimes, Feb 2011

19.
咖啡
¥€$
88
Source: enovate; Youth Research Partners

20. 70%
Source: Synovate

21. 303,000,000
Source: China Internet Watch

22. Source: Wikipedia

23.
Source: China Internet Watch

24. 40%
( 两 )
Source: Forrester

25. 达
235,000,000
Source: China Internet Network Informa6on Center

26. ( )
Source: eMarketer

27. 92% 每
3
Source: Shanghai Business Review, Feb 2011

28. 34%
每
Source: AppLeap

29. 20‐29
Source: China Internet Network Informa6on Center

30. 27%
5
Source: Shanghai Business Review, Feb 2011

31. QQ 达
636,000,000
Source: Tencent, via Wikipedia, Mar 2011

32. ( )
Source: compared to press release from Facebook

33. QQ 达
481,000,000
(
QQ )
Source: Resonance China

34. :
51.com: 178,000,000
: 170,000,000
: 100,000,000
Source: (1) China Internet Watch; (2) Resonance China; (3) Sina Wiebo press release

35. 87%
Source: eMarketer, Apr 2010

36. 77%
Source: Millward Brown Dynamic Logic

37. 达:
295,000,000
Source: China Internet Network Informa6on Center

38.
达:
98,000,000
Source: China Internet Network Informa6on Center

39. 81%
Source: slideshare.net/Jarrahbear

40.
达:
304,000,000
Source: China Internet Network Informa6on Center

41. 两
Source: Wikipedia

42. 2009
$
5,000,000,000
达
Source: slideshare.net/dellsocialmedia

44. Simon Kemp (@eskimon) Darius Karbassioun (@bbhshanghai)
Engagement Planner, BBH Asia‐Pacific 划 ,
simon.kemp@bbh‐asiapac.com.sg darius.karbassioun@bbh‐china.cn
h<p://twi<er.com/bbhasiapacific h<p://t.sina.com.cn/bartleboglehegarty
+65 65 00 30 71 +86 21 64 72 92 92