Your vision.
Our mission.
Annual Report 14/15

We want to accompany you on your journey. To show you
opportunities and inspire you to forge your own path.
We will help you propel your career. We can assist you
in finding a job, offer you career guidance and give you
employment and legal advice. From professional to
professional.
Wewillkeepyouatthecuttingedgeofknowledge.Because
your career is a long-distance race, not a sprint. In a fast-
changing setting, it is essential to keep pace.
We will help you contact, connect and share with other
alumni like you. Because establishing, extending and
maintainingprofessionalcontactsisvitaltothedevelopment
of your career. Together, you’ll achieve greater goals.
We’re by your side, helping you go far. Wherever you are,
whenever you like. It’s up to you.
ESADE Alumni,
sharing experiences
and growing together.
Your vision.
Our mission.

5ESADE ALUMNI Annual Report 14/15 Contents
Message from the President
Professional development
Career services
Entrepreneurship
Alumni Entrepreneurship
Solidarity
Alumni Giving Back
Staying up to date
Refresher programme
Matins ESADE
Desayunos ESADE
Women and leadership
Webinars
Networking activities
Annual Conferences
International Chapters
Regional Clubs
Functional and Sector-specific Clubs
Class reunions
Exclusive services for members
Support for ESADE
Communication
Partner companies
ESADE Alumni in figures
Alumni profile
Activity statistics
Team
Contents
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ESADE ALUMNI 7Annual Report 14/15
Message from the President
The 2014/2015 academic year has been the last year in
which we have applied the strategic plan approved in
2011. Over the last four years, we have worked very hard
to put this plan into practice, and we have successfully
achieved the objectives we set of extending our network
and global activities.
Duringthisacademicyear,wehavealsofocusedondrawing
up the new strategic plan 2015-2018, a process in which the
association’s professional team has been joined by ESADE
faculty and staff members, alumni on our Executive Board,
Alumni Club members and also external professionals;
the participation of all of these people has enabled us to
gain a broad overview, which is reflected in a master plan
for the future. Taking stock of our changing environment,
this plan addresses the important challenges that our as-
sociation must face.
The key areas of our work in the academic year 2014/2015,
which define our strategic focus, have been:
—Aglobalnetwork, inresponsetotheinternationalprofile
of the students on ESADE’s programs, who come from
more than 100 different countries.
— Support for entrepreneurial activity, helping to look
forfundingandprovidingorientationonbusinessprojects.
One of the key players in this mission, the ESADE Alumni
investors network ESADE BAN, which has doubled its
investment to secure 4.7 million euros for 33 business
projects, has been named Best Business Angels Network
in Spain by the Spanish Association of Business Angels.
Agenuinesuccessofwhichwecanbeproud,spotlighting
ESADE as one of the most outstanding schools for
entrepreneurship.
— Solidarity, through pro bono consulting work provided
by alumni association members. Since the idea was
launched in 2007, more than 1,500 members have taken
part in 170 consultancy projects. On the strength of these
figures, our alumni association is quite unique and leads
the field in initiatives inspired by solidarity.
—Assistingtheprofessionaldevelopmentofourmembers
throughorientationservicesandactivitiesandprogrammes
focused on furthering their professional career.
— Networking between members, organising meetups to
createopportunitiesfornewcontactsthatwillcontribute
to their professional and personal development. Once
again, we must highlight the work performed by our
clubs; led by alumni on a voluntary basis, they organise
activities and meetings both to update knowledge and
to promote networking.
— The avowed intention of enhancing the prestige of
ESADE and contributing to its development through
various coordinated initiatives and projects, such as
promotionof“TheESADEChallengeforTalent”campaign,
a fundraising campaign for scholarships and research,
in which the role of the alumni is essential.
I would like to gratefully acknowledge the work carried out
by the members of the ESADE Alumni Executive Board, the
executive board of the clubs and chapters, the class dele-
gates, the pro bono consultants, the mentors and all those
who, “gratis et amore”, work together with the excellent
ESADE Alumni professional team to enrich our network
and make it stronger. Without them, none of the activities
described in this report would have been possible.
And finally, I would like to express my thanks and gratitude
to our outgoing President, Miguel Trias, for his work over
the last five years. It is under his presidency that the suc-
cessfulresultsandfigurescompiledinthisreporthavebeen
achieved, which have placed ESADE Alumni in its current
leading position among alumni associations worldwide.
Joaquín Uriach
(MBA 94)
Message from the President

ESADE ALUMNI 9
2
Professional Development
From professional to
professional, we can assist
you in finding the way
forward. From finding a
job to career guidance,
or employment and legal
advice.
We can boost
every stage of the
professional career
of our alumni.
Professional Development
Annual Report 14/15

ESADE ALUMNI Annual Report 14/15 10
Through Career Services we offer alumni the activities
and services needed to guide and manage their profes-
sional career.
ESADE CAREER PORTAL
A platform that serves as a meeting point for profession-
als and companies.
Recruiters
Companies can post job offers themselves and select
highly qualified profiles from our high-quality database,
which is updated every day.
ESADE Alumni members
Alumni can manage their CVs and their applications
to make it easier for recruiters to find them, or they can
browse the offers of employment most suited to their
profile, both within Spain and abroad.
SERVICES
Services focused on advising and accompanying alumni
throughout their professional career.
1. International platforms for career
management (Vault, GoinGlobal, BlueSteps):
Aimed at professionals who are looking for employment
outside Spain, providing them with information on how
to prepare their next steps abroad.
2. Professional guidance
Personalised interviews conducted by professionals who
are experts in recruitment and the employment market.
4. Mentoring programme
Alumnihavetheopportunitytooffer(asmentors)orreceive
(asmentees)informationandknowledgethatmaybeofuse
to them in their professional development.
Through the Career Portal, mentee alumni can choose a
mentor with the desired profile.
Professional Development
565 71National International
PROFESSIONAL GUIDANCE INTERVIEWS
5. Career transition programme
Aimed at professionals at a transitional stage of their ca-
reers. The programme can be followed in person or online.
43National and international mentor-mentee
matchings
12 117Programmes Participants
CAREER TRANSITION PROGRAMME
3. Legal and employment guidance
Legal advice about specific situations or professional con-
flicts in the field of employment.
70Legal enquiries
LEGAL AND EMPLOYMENT GUIDANCE
New!

11ESADE ALUMNI Annual Report 14/15
Data on professional development activities
5.760
1.796
Participants
Subscriptions to receive information
after events
125
Sessions
More information in the “Career Services” section at
www.esadealumni.net
Some of the sessions have been video recorded and published
at www.esadealumni.tv
Professional Development
ACTIVITIES
Talks, seminars and practical workshops offering guid-
ance and training for professional career development.
1. Coffee Drop-in Sessions
These sessions provide an opportunity for exchanging
experiences related to best practices, sharing strategies
and reflecting on possible approaches to job hunting.
2. Webinars
Online seminars and talks for alumni who are unable to
attend in person the activities held at the Barcelona and
Madrid campuses.
3. Flash sessions and workshops
Seminars and workshops offering guidance and training
for career development.

2
3
Ferran Ramon-Cortés
(Lic&MBA 86)
‘Skills for interpersonal
communication’
María Belón (MBA 91)
at the Career Services
closing session
Andrés Martín
‘Mindfulness for brain
training’
Pep Marí ‘Check list
for effective decisions’
Lluis Soldevila
‘I want this job’
2
1
3
4
5
1

4
5

ESADE ALUMNI 15Annual Report 14/15
Our aim is to drive
entrepreneurial activity
in society as a whole,
channelling supply and
demand between entre-
preneurs and investors
and helping them to meet
and match.
The path of an entrepreneur
is a brave one, but sometimes
only your own steps will
lead to where you want to
go. If alumni believe in their
idea, we believe in them.
Entrepreneurship
Entrepreneurship
3

ESADE ALUMNI Annual Report 14/15 16Entrepreneurship
Alumni Entrepreneurship offers support to both entrepre-
neurs, through a programme that combines activities and
services for project development (business plans, finance,
guidance, etc.), and private investors, through ESADE
BAN, the ESADE business angels network. Alumni En-
trepreneurship makes these investors aware of business
projects in which to invest, training activities, networking
opportunities and joint investment opportunities with
other ESADE BAN members.
SERVICES
1. Orientation for entrepreneurs
ESADE Alumni offers the possibility to arrange a person-
alised entrepreneur orientation interview in order to
provide the resources for the entrepreneur to define his/
her business model and develop a business plan. The dif-
ferent stages of definition, launch and consolidation of a
business project are analysed.
— Advice following agile methodologies for creating and
launching a start-up.
— Analysis and detection of strengths and weaknesses
in the project.
— Orientation on seeking funding for the project.
2. Legal Advice
We provide entrepreneurs and investors with guidance
and advice on the basic legal requirements that apply
to the various stages of development of a start-up pro-
ject. This advice is shared in group orientation sessions
(Legal Classroom).
3. Mentoring programme for entrepreneurs
The mentoring programme is a service aimed at entre-
preneurs, through which they receive support from a
network of mentors (successful business owners, profes-
sionals, entrepreneurs and ESADE BAN investors) over a
three-month period.
The aim is to attract professionals with relevant experi-
ence in a particular area who are willing to share informa-
tion and knowledge (as mentors) and put them in touch
with entrepreneurs (mentees) who can benefit from the
experience, advice and support of these professionals to
advance their start-ups.
ESADE BAN
ESADE BAN is a network of private investors promoted
by ESADE Alumni. It serves as a meeting point between
investors who are looking for investment opportunities
and entrepreneurs with innovative projects requiring
finance in their early stages.
This network focuses mainly on energising start-ups and
early-stagecompanies.Thetypeofinvestmentthemembers
of our network prefer is co-investment with other network
members or venture capital companies.
Notable examples of ESADE BAN investments include
Wuaki.tv, Wallapop, Redpoints, Notegraphy and Signa-
turit. Key sectors for investment are technology, health,
energy efficiency and industry.
4,7Million euros in financing
for business projects
33Start-ups have obtained
financing
425Projects assisted by the network
201Business Angels members
ESADE BAN IN FIGURES
41Mentors
52Mentor-mentee matches
(start-ups with more than one mentor to cover different areas)
31Mentees (Start-ups)
MENTORING SERVICE

17ESADE ALUMNI Annual Report 14/15 Entrepreneurship
Total foros de inversión
(ESADE BAN, Healthcare, cleantech e impacto social)
9Flash sessions
786Participants
6Last Thursdays
346Participants
11Sessions
883Participants
4Desayunos SEED
264Participants
ACTIVITIES
Sessionsinwhichentrepreneursandinvestorscanexchange
experiences and knowledge, as well as keep abreast of the
latest developments in the sector.
1. Flash sessions
Practical workshops designed to help entrepreneurs opti-
mise their business ideas and put them into practice. They
closely examine key concepts that assist and enhance the
development of projects.
The following are some of the sessions organised in this
last academic year:
— Critical factors of success in the launch of e-commerce
companies
— How to value a start-up
— Key metrics for start-ups
— Internationalisation plans for start-ups
— The importance of mentoring in our development
— Financial planning for start-ups
— How to use metrics to improve our marketing strategy
— From ‘Usable’ to ‘Desirable’: how to compete with user
experience
2. Last Thursdays
IncollaborationwiththeESADEEntrepreneurshipInstitute,we
organisemonthlymeetingsconsistingofaninformalnetworking
sessionatwhichguestentrepreneurssharetheirexperiences
with other entrepreneurs, investors and alumni in general.
4. ESADE BAN Investment Forums
The aim of these forums is to present and promote start-
ups with positive development and high-growth potential
that are seeking financing, creating a climate of co-opera-
tion and innovation between entrepreneurs and investors.
These events facilitate the exchange of ideas and profes-
sional networking.
Held in Madrid and Barcelona, the forums feature train-
ing activities for investors led by ESADE faculty members.
They are exclusive events for members of the private in-
vestors network, who are offered a regular flow of invest-
ment opportunities.
5. Healthcare Barcelona Investment Forum
A forum focused on projects in biotechnology, medical
equipment, healthcare services and healthcare-related
IT projects.
6. Cleantech Investment Forum
This forum focuses on projects in the areas of energy ef-
ficiency, energy savings, energy storage, water and waste
treatment, and smart cities.
7. Social Impact Investment Forum
A forum focused on innovative and sustainable projects
that address challenges in various areas of the social sec-
tor while offering a financial return.
3. Desayunos SEED
These are sector-specific breakfasts over which ICT pro-
jects such as eCommerce, Internet, business software,
security and mobility are presented.

ESADE ALUMNI 18Entrepreneurship
More information in the “Entrepreneurship” section at
www.esadealumni.net
Some of the sessions have been video recorded and published at
www.esadealumni.tv
ALUMNI ENTREPRENEURSHIP DAY
An annual conference aimed at entrepreneurs, inves-
tors, students and, in general, the entire entrepreneurial
ecosystem. The morning features round tables, talks and
networking activities in which entrepreneurs take cen-
tre stage, the objective being to encourage the exchange
of opinions and experiences, and to create new business
opportunities.
The conference includes the presentation of the ESADE
Alumni and Banc Sabadell Best Start-Up Award, which
was won by Wallapop this year.
ESADE BAN NAMED BEST SPANISH BUSINESS
ANGELS NETWORK
The award was presented by the Spanish Association of
Business Angel Networks (AEBAN) at the Association’s
III National Congress.
Annual Report 14/15

3
2
1
Panel on Rapid-Growth
Start-Ups
Wallapop wins the ESADE
Alumni and Banc Sabadell
Best Start-Up Award
Professor Luisa Alemany
‘How to value a start-up’
3
2
1

ESADE ALUMNI 21
We believe that everyone
can play a part in building
a fairer and more sustai-
nable world. Through a
variety of social initiatives,
alumni collaborate in
third-sector projects and
engage in activities that
encourage reflection and
social debate.
Alumni Giving Back:
the talent of alumni
at the service of
society.
Solidarity
Solidarity
4
Annual Report 14/15

ESADE ALUMNI Annual Report 14/15 22Solidarity
The aim of the Alumni Giving Back project is to raise
awareness among alumni and the ESADE community at
large regarding the social issues affecting the world we
live in through a variety of initiatives.
ALUMNI GIVING BACK IN FIGURES
(TOTAL BALANCE OF THE PROJECT 2007-2015)
RECOGNITION OF THE SOCIAL ACTION OF ESADE
ALUMNI
AlumniGivingBack,underthespotlightintheCatalunya
Ràdio programme ‘Solidaris’, presented by Rita Marzoa
Alumni Giving Back and the project volunteers were the
central focus of the programme “Solidaris”, which was
recorded live for later broadcast on Catalunya Ràdio. The
presenter Rita Marzoa was joined by Neus Munté, Minister
of Social Welfare of the Generalitat de Catalunya, who ac-
knowledged the special value of the altruistic work of our
alumni in contributing their knowledge to the profession-
alisation and sustainability of the third sector.
Fundació Intermedia award for the best inter-institu-
tional cooperation initiative
In recognition of the pro bono consulting work our volun-
teers have performed for Fundació Intermedia, the Alumni
GivingBackprojecthasreceivedoneoftheawardsforcoop-
eration initiatives which the Fundació presents every year.
SERVICES
— Management consulting
— Legal consulting
— Advice on sporadic enquiries
— Coaching for unemployed alumni
—AlumniparticipationasmentorsintheMomentumprojects
— Alumni participation as senior consultants and tu-
tors in projects in ESADE’s SUD programme (Inclusive
market projects)
— Third-sector resource centre (online)
ACTIVITIES
Film Forum
Cycle of socially committed films as tools to promote re-
flection and social debate.
Trust and Trustees Forum
Forum to facilitate contact between organisations seek-
ing to renew and/or expand their boards of trustees and
alumni interested in becoming NGO trustees.
170
60.000
1.500
5.000
Third sector organisations have benefitted from the
services of Alumni Giving Back
Hours of altruistic pro bono consulting valued at
5,5 million euros
Alumni have volunteered to work in consultancy projects
(20% repeat the experience).
Persons have taken part in the
Alumni Giving Back activities
More than
More than
More than
More than

23ESADE ALUMNI Annual Report 14/15 Solidarity
PRO BONO CONSULTANTS
Alumniandfacultymembersperformprobonoconsulting
work.Inthenintheditionofthisproject,thefollowingthird-
sector organisations have benefitted from this service:
Barcelona
— Actuavallès
— Associació Social Andròmines
— Eco-Union
— Federació ACAPPS
— Fundació d’Oncologia Infantil Enriqueta Villavecchia
— Fundació Hospital de Nens de Barcelona
— Fundació Inserció Desenvolupament Acompanyament
(IDEA)
— Fundació Intermedia
— Fundación IReS
— Fundació Maria Raventós
— Fundació Servei Solidari
— Fundació Tallers
— Fundación Cares
— Fundación Prevent
— Fundación Reto
— Grupo Viver de Bell-Lloc
— Laboratorio DAU
— Nutrició sense fronteres
— Plant for the planet
— Saräu - Associació d’Oci Inclusiu
Madrid
— Fundación Amigó
— Fundación Carmen Pardo-Valcarce
— Fundación la Merced Migraciones
— ENVERA - Asociación de empleados de Iberia Padres
de Minusválidos (APMIB)
Valencia
— CeiMigra
— Socialnest
Pamplona
— Microfides - Microfinance and development foundation
More information in the “Alumni Giving Back” section at
www.esadealumni.net
The closing sessions and some testimonials from volunteers have
been video recorded and published at www.esadealumni.tv
257 27Volunteers Services for third-sector
organisations
10.000
Consulting hours
FIGURES FOR ACADEMIC YEAR 2014-2015

1
Fundació Intermedia
award for the best
inter-institutional
cooperation initiative
Closing session of
IX edition of pro
bono consultants in
Barcelona
Closing session of IX
edition of pro bono
consultants in Madrid
Pro bono consulting
alumni in Madrid
Alumni Giving
Back Committee in
Barcelona
Pro bono consulting
training for alumni
CatRadio Rita Marzoa
2
3
2
1
3
4
5
7
6

4
5 6
7

ESADE ALUMNI 27
Always moving
forward and at
the cutting edge of
knowledge with up
to date activities.
Staying up to date
Staying up to date
The world is turning ever
more quickly and if you
stop for a moment, you
will be left behind.
Therefore, wherever they
may be, we keep alumni
up to date with the latest
trends and developments
in their professional sector
or area of interest through
face-to-face and online
sessions.
5
Annual Report 14/15

ESADE ALUMNI Annual Report 14/15 28Staying up to date
Carlos Durán
Department of Public Law
A practical guide of corporate tax reform for companies
Javier Fontcuberta (EDP 06)
Department of Private Law
Distribution agreements and termination payments
Alberto Gimeno (Lic&MBA 84 / PhD 99)
Department of General Management and Strategy
Training the children of family firms
Oriol Iglesias (Lic&MBA 98 / PhD 06)
Department of Marketing Management
Brand experience management: the key of building a
powerful brand
Carlos Jordana
Department of Marketing Management
Trend topics in marketing and sales for growth in the 21st
century
Sergio Llebaría
Department of Private Law
The evolution of (the theory of) the contract in recent ju-
risprudence
Carlos Losada (Lic&MBA 81/PhD 03)
Department of General Management and Strategy
Less leadership and more management
Francisco Loscos
Department of People and Organisation Management
A strategic view of talent. Aligning people and results
Ramón Martín Miralles
Department of Public Law
European regulation: a global model for data protection
management
Lluís Martínez-Ribes (Lic&MBA 76)
Department of Marketing Management
Neuromarketing applied to m-commerce
Joan Massons (Lic&MBA 66/PhD 07)
Department of Financial Control and Management
Lying ratios
Norbert Monfort
Department of People and Organisation Management
Ambient Management
REFRESHER PROGRAMME
Sessions given by faculty members of recognised academic
prestige at ESADE Business School and ESADE Law School,
who are experts in a variety of fields.
ESADE Alumni TV: All the sessions are video recorded
and published at www.esadealumni.tv, so that students
unable to attend in person can stay up to date by watching
the eConferences online.
Subscription service: Alumni who are members can sign
up to receive information after each session. They will
also receive an email advising them when eConferences
and presentations made by faculty members have been
published on the website.
The following faculty members have led sessions in the
last academic year:
José María de Areilza
Department of Public Law / Jean Monnet Chair-ESADE
USA-European Union: transatlantic free trade and invest-
ment agreement
Josep M. Balcells
Department of Private Law
The international agent contract: Can we choose the courts
in the country that suits us best?
David Bertomeu
Co-directorofESADE’sAdvancedManagementControlProgram
The main factors in unparalleled cost-cutting
Xavier Busquets (MBA 92)
Department of Information Systems Management
The CEO’s digital agenda
Àngel Castiñeira (ADE 95)
Department of Social Sciences
A disruptive international order. An overview of today’s
geopolitical scenario
Marc Cortés (MBA 99)
Department of Marketing Management
Four phases in the digital transformation of business
Simon Dolan
Department of People and Organisation Management
Reflections on the future of work and the new concept of
Talenting

29ESADE ALUMNI Annual Report 14/15
David Murillo
Department of Social Sciences
Geopolitics: Decline of US and rise of China
José Luis Prada Larrea
Academic Assistant in the Department of Law
The tax reform and its impact on corporate finance
Javier Puyol
Magistrate, constitutional court counsel and lawyer at the
Ribas y Asociados law firm
Security and computer apps in the corporate setting: the
BYOD approach
Andrés Raya (MBA 89)
Department of People and Organisation Management
Neuroleadership, an innovative approach to creating
high-performance teams
Carles Roig (MIM 87)
Department of Operations Management and Innovation
The return of industry to Europe and USA: Should Spain
opt for reindustrialisation?
Esther Sánchez (GP y DE 07/ EMPA 12/ EMPA 13)
Department of Private Law
Useful considerations about collective bargaining: collec-
tive agreements and their application today
Beatriz Soler
Department of Marketing Management and associate di-
rector of the Executive MBA program
B2B Brand Management
Francisco José Soriano Guzmán
Academic assistant on IT+IP Master
Community Trademark Court: decisions on community
designs
Carles Torrecilla (Lic&MBA 96)
Department of Marketing Management
Unexpected changes
Julio Villalobos,
Department of Marketing Management
The 10 digital marketing trends for 2015
Alexander Ylla (Lic&MBA 94)
Department of Operations Management and Innovation
How to be more customer oriented and cut costs at the same
time: Business Process Management
More information in the “Alumni Activities/Refresher Programmes”
section at www.esadealumni.net
All the sessions have been video recorded and published at
www.esadealumni.tv
3.847
Participants
40
Sessions
(Almost all the sessions took place twice)
3.099
Subscriptionstoreceiveinformationaboutpastevents
FIGURES FOR SESSIONS ON THE BARCELONA AND MADRID CAMPUSES
Staying up to date

ESADE ALUMNI Annual Report 14/15 30
matins esade
At the Barcelona Campus, alumni can share and learn
from the professional experience of businessmen, chief
executives, presidents and general managers.
During this academic year, the following persons have led
Matins ESADE sessions:
— Simón Pedro Barceló, Co-president of Grupo Barceló
—AlfonsCornella(ADE94),FounderandCEOofInfonomia
—CristinadeParias,DirectorofBBVAinSpainandPortugal
— José Ignacio Goirigolzarri, President of Bankia
— Helena Herrero, President of HP Spain and Portugal
— Marta Martínez, President of IBM Spain
— Elena Pisonero, President of Hispasat
— Higinio Raventós (Lic&MBA 74), President and Founder
of Grupo Confide and SARquavitae
— Francisco Román, President of Vodafone Spain
— Rodolfo Schornberg, President of Henkel Ibérica
— Daniel Servitje, General Director and President of
Grupo BIMBO
— Marco Toro, Chairman of the Board and Managing
Director of Nissan Iberia
— Pere Viñolas (Lic&MBA 85), CEO of Colonial
1.693 13Participants Sessions
429 179Subscriptions to receive in-
formation about past events
Appearances
in the media
desayunos esade
At the Madrid Campus, over breakfast, Desayunos ESA-
DE offers alumni the opportunity to listen to prestigious
professionals talking about their experiences.
During this academic year, the following persons have led
Desayunos ESADE sessions:
— Fernando Carro, President of Bertelsmann Spain and
Latin America
— Alberto Durán, Executive Vice President of Fundación
ONCE and President of ILUNION
— Leopoldo Fernández Pujals, President of Jazztel
— Ángel Fernández, General Director and President of
MSD Spain and Portugal
— José Ignacio Goirigolzarri, President of Bankia
— Raúl Grijalba, Executive President of ManpowerGroup
in Spain and President of Human Age Institute
— José Luis Perelli, President of Ernst & Young in Spain
More information in the “Alumni Activities/Desayunos” section at
www.esadealumni.net
Some of the sessions have been video recorded and published
at www.esadealumni.tv
More information in the “Alumni Activities/Matins” section at
www.esadealumni.net
Some of the sessions have been video recorded and published
at www.esadealumni.tv
7Sessions
522Participants
Staying up to date

31ESADE ALUMNI Annual Report 14/15
WoMAN AND LEADERSHIP FORUM
Successfulwomentalkaboutthepaththeyhavetaken,both
as people and as professionals, leading to an exchange of
experiences with the alumni present. The sessions take
place in Barcelona and Madrid, lunch is served during
the Madrid sessions.
During this academic year, the following persons have
led the forums:
— Immaculada Amat, Co-CEO of Amat Immobiliaris
— Consuelo Castilla, Partner and President of Grupo MC
AsociadosandManagingDirectorofMCExecutiveSearch
— Rebeca Grynspan, Secretary General of the Ibero-Amer-
ican General Secretariat
— Krista Walochik, President of Talengo
— Breakfast workshop: ‘When Women Thrive, Businesses
Thrive’ (Mercer Report), Martine Ferland, Senior Part-
ner of EuroPac pensions at Mercer, Rosa Mª. Di Capua,
Partner at Mercer, Valle Rodríguez, Director of Human
Resources at Amadeus IT Group (Madrid)
— Mari Carmen Moneva, Director of Management Exec-
utives at Indra.
More information in the “Alumni Activities/Forums and conferen-
ces” section at www.esadealumni.net
Some of the sessions have been video recorded and published
at www.esadealumni.tv
5Sessions
294Participants
WEBINARS
These interactive online sessions represent a new way to
learn from anywhere in the world. Throughout the ses-
sion, alumni can interact with the presenter and other
participants in chat mode. Webinars can be accessed from
a mobile phone, tablet or computer.
The following sessions were held during the 2014/205
academic year:
— Sales for entrepreneurs: from defining the size of the
market to signing the first order
— Training by case studies
— The secrets of being self-employed
— A business plan for your executive career
— How to be at your best in a job interview
— Dispute settlement: the bargaining approach style
— Manage your career with ESADE Alumni
— Career planning: get focused and take charge of your
career path to success
— 10 tips on how to enhance your professional career with
headhunters and recruiters
New!
9Sessions
549Participants
More information in the “Alumni Activities/Webinars” section at
www.esadealumni.net
All the sessions have been video recorded and published at
www.esadealumni.tv
Staying up to date

1
2 3
4
5

Professor Carles
Torrecilla (Lic&MBA 96)
Professor Joan Massons
(Lic&MBA 66/PhD 07)
Desayunos ESADE
with Fernando Carro
(Bertelsmann)
Desayunos ESADE
with Leopoldo
Fernández (Jazztel)
Matins ESADE with
Daniel Servitje (Bimbo)
Matins ESADE with
Helena Herrero (HP)
Women and Leadership
Forum with Krista
Walochik (Talengo)
Professor Oriol Iglesias
(Lic&MBA 98/PhD 06)
6 7
8
2
1
3
4
5
6
7
8

1
2
Professor José María
de Areilza
Matins ESADE
with José Ignacio
Goirigolzarri (Bankia)
Women and Leadership
Forum with Consuelo
Castilla (Grupo MC)
Professor Carlos
Losada (Lic&MBA 81/
PhD 03)
2
1
3
4

3
4

ESADE ALUMNI 37Annual Report 14/15
The establishment,
extension and
maintenance of
professional contacts
among alumni is vital to
the development of their
careers. Together, they will
achieve greater goals.
Networking
Networking
6
We help alumni make
contacts, connect and
share, wherever they
may be.

ESADE ALUMNI Annual Report 14/15 38Networking
ANNUAL CONFERENCES
Every year, alumni meet up with former classmates and
fellow professionals at the Annual Conferences that are
held in different cities.
XX ESADE Alumni Annual Conference in Barcelona
Live the Eday!
AdayinspiredbythemagicofESADE’svalues.Asanewfea-
ture, the Conference was given an entertaining note with a
magicshowbyMagLari,especiallyconceivedfortheoccasion.
Alumni had the opportunity to network while sampling
products at the stalls in the new eMarket, thanks to con-
tributions from various collaborators, and to participate in
thefirstGiving Back draw to raise funds for the ESADE
Scholarship Programme.
ESADE best leadership award
This year the award was presented to Paul Polman, CEO
of Unilever, for his support for socially responsible corpo-
rate growth. The award winner gave an interesting talk
titled “The changing role of business: leadership in the
21st century”.
200views
Video recordings and postings on official social
media and ESADE Alumni TV, with more than
600Persons attended the Conference in Madrid
VIII ESADE Alumni Annual Conference in Madrid
“Towards sustainable recovery”
This year, we were honoured to welcome a prestigious
speaker, the businessman and academic Juan-Miguel
Villar Mir, president of the Villar Mir Group, who gave
a talk titled “Innovation and globalisation as levers. The
case of the Villar Mir Group”.
After this talk, Prof. F. Xavier Mena of ESADE’s Depart-
ment of Economics and ÁngelLaborda,Economic Climate
Director of FUNCAS (Spain’s savings bank foundation),
analysed the position of the Spanish economy in the wake
of a double-dip recession.
1.700
5
Persons attended the Conference in Barcelona
Appearances in the written press
650views
Video recordings and postings on official social
media and ESADE Alumni TV, with more than
30Appearances in the online press

39ESADE ALUMNI Annual Report 14/15 Networking
Annual Conference of Regional Club and International
Chapter presidents
A meeting held after the Annual Conferences in Madrid and
Barcelona, attended by all the presidents of the executive
boards of the Regional Clubs and International Chapters.
This conference lasts the whole morning and includes a
visit to the Campuses, conferences and meetings with ES-
ADE general management and ESADE Alumni.
U.S. ESADE Alumni Meeting 2015
“Policy responses to the crisis: U.S. vs. the Euro area”
Alumni from various international programs who live in
America gathered together for the first annual meeting of
alumni in New York. The event was attended by managers
from fifteen countries, including the US, Canada, Mexico,
Peru, Colombia, Brazil, Chile and Argentina..
II Annual Conference of the Girona Club
“Business lessons from the stock exchange and sport”,
by Josef Ajram, elite athlete, daytrader and author of sev-
eral books.
III Annual Conference of the Balearic Islands Club
“Globalisation as a vehicle for growth”, by Carme Sam-
pol (ICT-ABEF 02), CEO of Sampol Ingeniería y Obras, S.A.
and member of the Advisory Board of CaixaBank in the
Balearic Islands.
IV Annual Conference of the Andalusia Clubs
“Embrace life”, by Víctor Küppers, partner at Küppers&co.
IV Annual Conference of the Asturias Club
“How to take strategic decisions and not die in the at-
tempt”, by Marcel Planellas (PMD 87), professor in ES-
ADE’s Department of General Management and Strategy.
VI Annual Conference of the Aragon Club
“La Fageda. Means and ends in business entities”, by
Cristóbal Colón, founder of La Fageda.
VII Annual Conference of the Lleida Club
“Neuroleadership and managing emotions”, by Dr. Mario
Alonso Puig.
XVI Annual Conference of the Community of
Valencia Club
“Excelyourself:the10secrets”,byAndreuMateu(Lic&MBA
86), adventurer and entrepreneur.
New!
More information in the “Annual Conference” section at
www.esadealumni.net
Some conferences have been video recorded and published at
www.esadealumni.tv

ESADE ALUMNI Annual Report 14/15 40Networking
INTERNATIONAL CHAPTERS More and more alumni are pursuing their careers abroad.
In order for alumni to maintain their links with ESADE,
there are 32 Chapters which organise activities to keep
them up to date and in contact, thereby reinforcing the
network of alumni around the world.
234 8.024Sessions Participants
571 12.500Subscriptions to receive
information about past events
International alumni
Official LinkedIn Groups
20 11Groups Subgroups
4.800Members of the official LinkedIn Groups
128Alumni who are members of the Executive
Boards of the Chapters
LIST OF CHAPTERS
Andorra
Argentina
Barcelona International
Belux
Brazil
California
Canada
Chicago
Chile
Colombia
France
Germany
Greater China
Gulf Region
India
Israel
Italy
Japan
Mexico
Miami
New York
Peru
Portugal
Singapore
Sweden
Switzerland
Taiwan
The Netherlands
Turkey
UK
Washington
International Student Chapter
Some of the chapters have their own official LinkedIn
groups, which provide an opportunity to debate, share in-
formation and stay in contact with alumni in the same area.

41ESADE ALUMNI Annual Report 14/15 Networking
ON CAMPUS
Students on international programs at the Madrid and
Barcelona Campuses can look to the InternationalStudent
Chapteras the key point of connection with the school and
the Alumni network. And for those students who decide to
stay on in Barcelona after the program, there is the Bar-
celona International Chapter.
Both chapters organise update activities and networking
meetings,amongwhichparticularmentionshouldbemade
of the ESADEAlumniEvenings. These are meetings with
entrepreneurs and executives of recognised international
prestige,whosharetheirexperiencethroughmasterclasses.
The following persons have taken centre stage in the Eve-
nings in the 2014/2105 academic year:
— Joe Dispenza, author of the bestseller ‘Evolve Your Brain’
—JürgenStackmann,PresidentoftheExecutiveCommittee
atSEAT
OFF CAMPUS
The international Chapters organise training activities
and leisure events to ensure that alumni are always up to
date and to strengthen international networking. Talks
given have included:
— U.S. ESADE Alumni Meeting 2015
— New Technology business models: the power of Big Data
— Challenges in leading, coaching and managing people
inTomorrowland
— A look at the NYC entrepreneurial ecosystem
— Conversations about entrepreneurship and the
mobile industry
— New trends in digital marketing
— Seven matters of concern for future leaders
— Interview with António Horta Osório in the ‘Jornal
de Negócios’
GLOBAL ALUMNI NETWORKS
Thanks to the Global Alumni Networks, alumni can col-
laborate and exchange knowledge with other institutions
and business schools around the world, thereby improv-
ing the quality of international events. At the same time,
the Global Alumni Networks can offer alumni access to a
wider network of first-level contacts.
— ICADE-COMILLAS Alumni Association (Madrid)
— HEC Alumni Association (Paris)
— LBS Alumni Association (London)
— Georgetown’s McDonough School of Business Alumni
Association (Washington DC)
— Bocconi University - School of Economics Alumni
Association (Milan)
— Rotterdam School of Management, Erasmus University
Alumni Association (Rotterdam)
— Tecnológico de Monterrey (TEC) Alumni Association
(Mexico City)
THE ESADE CHALLENGE FOR TALENT CAMPAIGN
Within the framework of The ESADE Challenge For Talent
Campaign, the UK Chapter is in the process of establishing
its own joint scholarship financed entirely by donations
from alumni belonging to the Chapter. Thus alumni con-
tribute to academic excellence at ESADE by helping to
attract talent to the classrooms.
More information in the “Alumni Network/International Chapters”
section at www.esadealumni.tv
Some international sessions have been video recorded and
published at www.esadealumni.tv

ESADE ALUMNI Annual Report 14/15 42Networking
REGIONAL CLUBs
Alumni who are based in a city or province of Spain can
take advantage of the 12 Regional Clubs as a point of con-
tact. All of these organise ongoing training activities and
leisure events to keep alumni up to date at all times and
to foster networking.
LIST OF CLUBS
SomeoftheclubshavetheirownofficialLinkedIngroups,
which provide an opportunity to debate, share information
and stay in contact with alumni in the same area.
NOTABLE ACTIVITIES
—RefresherProgramme:The10digitalmarketingtrendsfor2015
— Aim for the stars and you’ll reach the moon
— Forecast 2015: Weak economic recovery in a scenario
fraught with risk
— Advice for starting a business from scratch
— 12 ways to be a job hunter
— Refresher Programme: Ambient Management
THE ESADE CHALLENGE FOR TALENT CAMPAIGN
Within the framework of The ESADE Challenge For Talent
Campaign, the Balearic Islands Club is in the process of
establishing its own joint scholarship financed entirely
by donations from alumni belonging to the Club. Thus
alumni contribute to academic excellence at ESADE by
helping to attract talent to the classrooms.
Western Andalusia
Eastern Andalusia
Aragon
Asturias
Balearic Islands
Canary Islands
Community of Valencia
Galicia
Girona
Lleida
Basque Country
Tarragona
3.465
Participants
68
Sessions
247Subscriptions to receive information
about past events
1.050 10Official LinkedIn
Groups
Members of the
LinkedIn Groups
9.000Alumni off campus
resident in Spain
More information in the “Alumni Network/Regional Clubs”
section at www.esadealumni.net
Some sessions have been video recorded and published at
www.esadealumni.tv

43ESADE ALUMNI Annual Report 14/15 Networking
Some of the clubs have their own official LinkedIn
groups, which provide an opportunity to debate, share
information and stay in contact with alumni in the same
geographical area.
FUNCTIONAL AND SECTOR-SPECIFIC CLUBS
Alumni have 20 different functional and sector-specific
clubs based at the Campuses of Barcelona and Madrid.
Their aim is to promote networking, help alumni stay up
to date in their professional field, and share experiences
and knowledge about the most recent developments in the
sector and/or functional areas.
LIST OF CLUBS
Automobile
Sports Management
Law
Digital Business & ICT
People and Organisation Management
Public Management
Family Business
Energy & Environment
Espai Jaume Vicens Vives
Finance
Tourism Management
Global Business
Cultural Industry
Real Estate
Innovation
Marketing
Business and Social Responsibility
Operations
Health & Pharma
Insurance
HOW DO THE FUNCTIONAL AND SECTOR-SPECIFIC
CLUBS WORK??
Clubmembersarethefirsttohearaboutforthcomingactivi-
ties, and they are given priority for registration and access.
They have the opportunity to learn from the experience
of experts in the sector, and they can network with other
alumni who share their field of interest, either in person
or through the LinkedIn groups and the directory, which
can be searched by sector and function. Furthermore, they
are allowed to bring a guest to most of the events.
The clubs are managed by executive boards composed of
alumni who apply their experience and their knowledge
to organising activities in which networking comes to the
fore, and members are brought up to date with the latest
developments in the sector or functional area of the club.
INTERCLUB COUNCIL MEETINGS
The Interclub Council is a body consisting of a represent-
ative of each of the Functional and Sector-specific Clubs.
Its aim is to share the best practices of each Club and
to exchange experiences with a view to inspiring oth-
er groups. The Council meets with the ESADE Alumni
management team three times a year, and during these
sessions the latest developments in the Alumni Network
are shared, new activities are evaluated and a dialogue is
established in which those present can put forward their
ideas and proposals.
Belonging to the executive boards of the Functional and
Sector-specific Clubs brings a sharp focus to networking
and is instrumental in learning about cutting-edge aspects
of the particular sector.
FUNCTIONAL AND SECTOR-SPECIFIC CLUB
NEWSLETTERS
Some clubs have their own newsletters in which alumni
are offered additional information about the sector or
functional area, including articles of interest, videos, in-
terviews with professionals and official studies and the
calendar of the club’s activities.
— Cultur&CreativeNews
— Newsletter Family Business Transformation
10.787
Members of official
LinkedIn Groups
12Official LinkedIn
Groups

ESADE ALUMNI Annual Report 14/15 44Networking
NOTABLE ACTIVITIES
—ElCellerdeCanRoca:generatingvalueinservicecompanies
— Economic and financial outlook 2015
— Brand loves content. The golden age of branded content
— A new scenario of opportunities in the Spanish real
estate market
— Marketing trends to expect in 2015. More customer
oriented than ever
— XV Annual Dinner of the Real Estate Sector
— Law Club afterwork get-together
— II Summer Meeting of the Health & Pharma Club
— Big Data: Big Opportunity?
— ESADE Alumni Marketing Night
— The next technological revolution in the supply chain
— Off-line business. Opportunities in the new digital
environment
More information in the “Alumni Network/Functional and Sector-
specific Clubs” section at www.esadealumni.net
Some of the sessions have been video recorded and published
at www.esadealumni.tv
Participants
8.728146
Sessions
388
Subscriptions
Faculty members who act as
academic sponsors of clubs
16
198Alumni on the executive
boards of clubs
34.187
Club members. Most members
belong to several clubs
—0%interestrate.Investmentfundandportfoliomanagement
— Neuroscience in today’s economic climate
— Business from Gaming
— IV Meeting of Catalan Car Dealers in Barcelona
— VIII Edition of the Aptissimi Awards
—ESADEsessionatBarcelonaMeetingPoint.TheBarcelona
FundsMeeting

45ESADE ALUMNI Annual Report 14/15 Networking
4.379
Participants in
the reunions
Reunions
190
157
Participants in the class
delegate meetings
Class delegate
meetings
20
2
912
Class delegates who play an active
part in organising the reunions
Class scholarships
established
CLASS REUNIONS
Class reunions enhance professional and social rela-
tionships between alumni from the same class, as well
as giving them an insight into ESADE’s present and its
plans for the future.
At ESADE Alumni we offer support and ideas, custom-
ising the reunions according to the needs of each class.
Moreover, we have collaborative agreements with vari-
ous restaurants, bars and party venues, making it easier
and less expensive to organise exclusive activities to suit
each class: dinners, tasting events, cultural routes, talks,
symposia and class anniversaries.
CLASS SCHOLARSHIPS
More and more alumni are making a commitment to tal-
ent and the future of ESADE through class scholarships.
An increasing number of classes are setting up their own
class scholarship to finance the studies of future ESADE
students with their own donations.
— Thefollowingclasses are in theprocessof settingup joint
class scholarships: Lic&MBA 80, Lic&MBA 83, Lic&MBA
96, Lic&MBA 97, Lic&MBA 98.
— This academic year, MBA15 and BBA15 have created
class scholarships.
— The following class scholarships have been consolidated:
Lic&MBA 73, Lic&MBA 74, Lic&MBA 81, Lic&MBA 88,
Lic&MBA 95, BBA 13 and BBA 14.
CLASS DELEGATE MEETINGS
The meetings with class delegates offer ESADE Alumni a
more personalised opportunity to inform the most active
alumni in their classes about the latest developments in the
Alumni Network and all the services at their disposal. The
delegates, who serve as an important link between their
classmates and ESADE Alumni, take advantage of these
meetings to provide us with feedback from their classes,
and this in turn enables the network of alumni to continue
growing and improving.
More information in the “Alumni Network/Class reunions” section at
www.esadealumni.net
5Class scholarships in
the process of being
established
7
Consolidated scholarships

1
2 3
4

5
Law Club - VIII
Aptissimi Awards
New York Chapter
Christmas Dinner
Barcelona
International Chapter
Sailing&Networking
Event
Marketing Club
Marketing Night
Class Reunions BBA
2015 Graduation
Dinner
Summer Drinks
Barcelona
U.S. ESADE Alumni
Meeting 2015
6
7
2
1
3
4
5
7
6

1
2
3

4
5
6
Barcelona Annual
Conference - Photocall
Barcelona Annual
Conference - The
magic of the classroom
Paul Polman - ESADE
Award winner at the
Barcelona Annual
Conference
Madrid Annual
Conference
Madrid Annual
Conference - Juan
Miguel Villar Mir
Annual Conference
of ESADE Alumni
Regional Club
Presidents
2
1
3
4
5
6

ESADE ALUMNI 51Annual Report 14/15
We’re very close to our
members, helping them
go far. They have access
to a whole range of services,
wherever they are and
whenever they like.
Exclusive services for members
ESADE Alumni offers all
its members a wide range
of services, so they can
continue to develop their
career path, update their
knowledge and expand
their network of contacts,
while enjoying exclusive
economic benefits. Prac-
tically all the services are
available online, so mem-
bers have access to them
wherever they may be.
7
Exclusive services for members

ESADE ALUMNI Annual Report 14/15 52
Subscribe to events
For those who are unable to attend events and who wish to
receive all the subsequent documentation by email (videos,
presentations, photographs...) (Online)
Daily press clipping
A selection of the day’s headlines sorted by sector. News
published in the economic and national press (Spain).
(Online)
eInforma
Financialandcommercialreportsregarding5.3millionSpanish
businessesand160millioninternationalcompanies.(Online)
vLex
Onlinelegalinformationforthoroughpreparationofcases,
with the most comprehensive library of the Spanish legal
framework and the opportunity to consult legal texts from
more than 150 international jurisdictions. (Online)
Publications
Journals,economicreports,companydirectories.Alltheac-
tivitiesoftheAlumniNetwork,informationontheeconomic
climate and company services, sorted by sector. (Online)
SERVICES FOR NETWORKING
Alumni Directory
Searches can be filtered by personal details, academic
background (programs and class), careers (company, in-
dustry or area), sector-specific interests or geographical
criteria (groups). (Online)
Event registration list
Information on who has confirmed their attendance at an
event, the position held, in which company they work and
their class year at ESADE. (Online)
Alumni groups
Functional and Sector-specific Clubs at the Madrid and
Barcelona campuses, Regional Clubs in Spain’s various
provinces, and International Chapters in more than 30
countries. (In person and online)
Web profile
Area where alumni can update their details and manage
their preferences as members. (Online)
Social Media Room
Interactive area, offering the opportunity to connect with
ESADE Alumni and other alumni, share ideas, take part in
discussions and make new contacts. (Online)
SERVICES FOR CAREER DEVELOPMENT
Career guidance
One-to-oneinterviewsinwhichwehelpalumnitofast-track
their career. (In person and online)
Job board
Members can find job offers that suit their profile, while
recruiters can publish their vacancies and find their ideal
candidate. (Online)
International career management platforms
(Vault, GoinGlobal, Bluesteps)
Global career management resources that help prepare
professionals to go international. These platforms provide
access to useful information about different sectors on a
global scale and they offer expert advice. (Online)
Mentoring programme
Alumni with considerable professional experience can
share their knowledge as mentors, while alumni who are
starting out can receive guidance as mentees. (In person
and online)
Career transition programme for periods of change
at work/in your career
Thisprogrammeoffersthemethods,toolsandfollow-upre-
quiredtomakeasuccessfultransition.(Inpersonandonline)
Legal and employment advice
Lawyers who are experts in the field of employment offer
advice in response to questions and doubts concerning
labour relations issues. (Online)
Career Resource Centre
Aportalwithinformationandresourcestofamiliarisealumni
withthefundamentsofefficientcareermanagement.(Online)
SERVICES FOR STAYING UP TO DATE
ESADE Alumni TV
Alumni are kept permanently up to date thanks to the
talks and interviews available online. These can be viewed
wherever alumni may be, on any type of device (mobile
phone, tablet or PC). (Online)
Activities for staying up to date
Opportunities to learn from the experience of successful
entrepreneurs, ESADE faculty members and other alumni
who are experts in their chosen field. (In person and online)
Exclusive services for members
New!
New!
New!

53ESADE ALUMNI Annual Report 14/15
PRO BONO SERVICES
Management and law consulting
Alumni can provide the benefit of their knowledge by
collaborating as pro bono consultants in non-profit or-
ganisations and placing their management skills at the
service of the third sector. (In person)
Alumni Giving Back resource centre
Information and resources relating to the third sector.
Recommended reading, documentation for pro bono con-
sultants, manuals... (Online)
Coaching
Volunteers offer guidance and support to alumni who are
unemployed. (In person)
ECONOMIC BENEFITS
Discounts and promotions offered to alumni by partners of
ESADE Alumni (discounts on training, mortgages, health
plans...); exclusive offers posted by alumni for other alumni;
and opportunities to save on purchases (travel, perfumes,
restaurants, technology, clothing…) (In person and online)
Event invitations
Members can bring 1 to 3 guests to events. Guests will enjoy
the same conditions and benefits as members. (In person)
Class reunions
Dinners and leisure activities with classmates away from
the classroom and office environment. (In person)
Appointments
Members can inform the entire network of a change in their
professional status and/or the creation of their company
through the various communication media (Magazine,
online directory and social media). (Online)
Alumni email
Alumni maintain their student email address to connect
to the Alumni network. They can sync their mobile devic-
es or have messages forwarded to another email. (Online)
ENTREPRENEURSHIP SERVICES
Orientation for entrepreneurs
Personalised advice for your project, with in-depth anal-
ysis of your start-up to help you guide it towards the goals
you have set. (In person and online)
Mentoring programme
Mentors who can point to a successful career path offer
their experience and help new entrepreneurs with the
launch of their start-up. (In person and online)
Legal advice for entrepreneurs
Lawyers who are specialists in commercial law, intellec-
tual and industrial property, employment law and tax
law offer both entrepreneurs and investors guidance.
(In person and online)
ESADE BAN
A network of private investors serving as a meeting
point between investors who are looking for investment
opportunities and entrepreneurs with innovative projects
requiringfinanceintheirearlystages.(Inpersonandonline)
Training and networking activities for entrepreneurs
and investors
A wide range of events designed to put entrepreneurs and
investors in touch with one another with a view to sharing
interests and projects. (In person and online)
More information in the “Services” and “Member benefits” sections
at www.esadealumni.net
Exclusive services for members

ESADE ALUMNI 55Annual Report 14/15
In order to best fulfil the
mission and the aims
of ESADE, at ESADE
Alumni we offer ESADE
our support and share
resources, as we strive
to meet the objectives
common to the strategic
plans of the school and
our association.
Together, we will
achieve greater
goals.
Support for ESADE
Support for ESADE
8

ESADE ALUMNI Annual Report 14/15 56
THE ESADE CHALLENGE FOR TALENT CAMPAIGN
ESADE Alumni supports ESADE’s fundraising efforts by
promoting The ESADE Challenge for Talent campaign
amongalumni,inordertoincreasethefundsraisedforthe
Scholarship Programme.
ThankstothehighprofileofTheESADEChallengeforTalent
campaign at the most important events staged by ESADE
Alumni–suchastheBarcelonaAnnualConference,where
aGivingBackdrawwasmade–andatthemeetingsofclubs
and chapters, it has been possible to reach a large number
of alumni and publicise the key message of the campaign:
It is of vital importance that everyone close to ESADE be-
comes a donor on the Scholarship Programme, in order to
give talented students who do not have sufficient financial
resources an opportunity to study at the school.
There are now more than 600 alumni who support The
ESADE Challenge for Talent, either through individual do-
nations or by taking part in joint initiatives such as class
scholarships and class gifts.
— This academic year, 2 new joint scholarships
have been set up by alumni (MBA 15, BBA 15).
—Thesejointhe7classscholarshipswhichhavealready
been consolidated (Lic&MBA 73, Lic&MBA 74,
Lic&MBA 81, Lic&MBA 88, Lic&MBA 95, BBA 13, BBA 14).
— Furthermore, 7 classes, clubs and chapters are also in
the process of creating their respective joint scholar-
ships (Lic&MBA 80, Lic&MBA 83, Lic&MBA 96, Lic&MBA
97, Lic&MBA 98, ESADE Alumni Balearic Islands Club and
ESADE Alumni UK Chapter).
COLLABORATION WITH FACULTY
ESADE faculty members play an active part in continuous
training activities, Matins ESADE presentations and func-
tional and sector-specific club events, both within Spain
andabroad;theircollaborationintheinternationalchapter
meetingsandtheirinvolvementasacademicsponsorsofthe
functional and sector-specific clubs and the international
chapters contribute to ensuring the quality of the events
and reunions with alumni.
— 18 faculty members participate as academic sponsors in
the clubs and chapters.
COLLABORATION WITH THE GLOBAL POSITIONING
OF THE ESADE BRAND
ESADE has redoubled its social involvement, thanks to
an increase in the number of initiatives undertaken by
ESADE Alumni both in Spain and the rest of the world. Of
particular significance is the increase in activity in those
countries which were defined via a bilateral agreement as
key areas with respect to ESADE's global commercial ob-
jectives and prestige.
Support for ESADE

ESADE ALUMNI 59Annual Report 14/15 Communication
Communication
The challenge of
keeping a network
of prestigious
professionals well
informed.
Through a variety of
communication channels,
we ensure that all alumni
are constantly informed
about the activities,
services and new
developments of the
ESADE Alumni network.
9

ESADE ALUMNI Annual Report 14/15 60
ESADE ALUMNI MAGAZINE
A global magazine with news and academic content. The
latter is written by faculty members of ESADE in a partici-
patory spirit: alumni are encouraged to offer their opinions
with respect to the academic content, as well as provide
their own professional news.
Published: 3 times a year
Language: English
Print run: 20,000 copies
Online viewer
Circulation: controlled by
Magazines published this academic year
NEWSLETTERS
ESADE Alumni Knowledge:
Content: ESADE Alumni magazine online, eConferences,
Book Reviews of ESADEgeo and online services.
Published: monthly
Readership: 41,100 alumni ESP/CAT/ENG
Two geographically segmented editions
ESADE Alumni Today:
Content: calendar of future events
Published: every fortnight
Readership: 41,100 alumni ESP/CAT/ENG
Three geographically segmented editions
ESADE Alumni e-Magazine:
Content: Reports, interviews, summaries of events, alumni
network news and appointments.
Published: monthly
Readership: 33,400 alumni ESP/CAT
Two editions segmented by language
ESADE Alumni Economic benefits:
Content: Discounts and promotions offered by partners
of ESADE Alumni; exclusive offers posted by alumni for
other alumni; and opportunities to save on purchases.
Published: monthly
Readership: 29,000 alumni ESP/CAT
Two editions, one for members, another for non-members
WWW.ESADEALUMNI.NET PORTAL
Ranking of most visited pages:
1. ESADE Jobs – Job board
2. Directory
3. Career Services
4. Member profile – updating of details
5. ESADE Alumni TV
Ranking of portal visits by country of origin:
1. Spain
2. US
3. UK
4. Germany
5. France
Magazine and service
company directory
Economic report
Communication
More information in the “Services / Knowledge updates /
Publications” sections at www.esadealumni.net

61ESADE ALUMNI Annual Report 14/15
NEW COMMUNICATION TOOLS
New economic benefits portal
Key benefits, opportunities and noticeboard
all on one portal
Website profile services
— Information about the events for which I have registered
— Manage new guests or changes
— Remove name from events I am not going to attend
List of persons registered for an event
—Includesphoto+companyandpositionofthoseregistered
— Link to contact details if they are members
Economic benefits
Communication
e-Magazine
Website with all the exclusive services for members
grouped by areas of interest:
Professional development, staying up to date, networking,
entrepreneurship, solidarity, economic benefits

ESADE ALUMNI Annual Report 14/15 62Communication
eCONFERENCES
Events in Barcelona and Madrid, video recorded and pub-
lished on ESADE Alumni TV. Access to all the recordings
is restricted to members, who can enter with their user-
name and password.
127 692 3.6636.831Eventswithactivesubscription Likes Likes
AlumniSolidarioFacebook CorporateFacebook
Alumniwhohavesubscribed
SOCIAL MEDIA
Twitter @esadealumni
3.600
Mentions
12.000
Followers
2.000
Retweets
4.000
Clicks to links
SUBSCRIPTIONS
A service for Alumni Network members who are unable
to attend events in person. By subscribing, they receive
all the information after the event by email: press release,
photographs, speakers’ presentations, videos...
113 250eConferences Averageviewspervideo
3
21
3
11
2
3
1
5
11
9
22
11
11
SUBJECT MATTER RECORDED
Alumni Giving Back
Career Services
Desayunos
Entrepreneurship
Evening
Women and Leadership Forum
Venture capital forums
Annual Conference
Matins
Refresher Programmes in Law
Refresher Programmes in Management
Webinars
Other talks
Corporate Facebook

63ESADE ALUMNI Annual Report 14/15 Communication
Functional and Sector-specific groups on LinkedIn:
— Alumni Entrepreneurship
— Automobile
— Digital Business & ICT
— People and Organisation Management
— Public Management
— Family Business
— Finance
— Tourism Management
— Cultural Industry
— Innovation
— Marketing
— Operations
— Health & Pharma
International Groups on LinkedIn:
— Germany
— Argentina
— Barcelona International
— Belux
— Brazil
— California
— Canada
— Chicago
— Colombia
— France
— Greater China
— Gulf Region
— India
— Italy
— Mexico
— Miami
— New York
— Peru
— Portugal
— Singapore
— Switzerland
— The Netherlands
— UK
— Washington
Regional Groups on LinkedIn:
— Aragon
— Asturias
— Balearic Islands
— Canary Islands
— Community of Valencia
— Galicia
— Girona
— Lleida
— Basque Country
— Tarragona
More information in the “Services / Networking / Social Media
Room” sections at www.esadealumni.net
LinkedIn Exclusive groups for members
16.637
Members in official groups
LinkedIn Corporate
9.820
Members of the ESADE Alumni group

ESADE ALUMNI 65Annual Report 14/15
Partner companies
Partners of ESADE
Alumni become
part of a large
global network
of talent.
Partner companies
Thanks to our partners,
we continue offering
quality activities of
interest to all the
members of the
ESADE Alumni network
worldwide.

ESADE ALUMNI Annual Report 14/15 66
FINANCIAL PARTNER
Sponsor of the Annual Conference in Barcelona, Annual
Conference in Madrid, Venture Capital Forum, Finance Club,
Cultural Industry Club and Community of Valencia Club.
Sponsor of Alumni Entrepreneurship Sponsor of Alumni Entrepreneurship
Sponsor of the XIX Annual Conference in Barcelona Sponsor of the XIX Annual Conference in Barcelona
Sponsor of Alumni EntrepreneurshipSponsor of Alumni Entrepreneurship
SPONSORS
Partner companies
Sponsor of Matins ESADE Sponsor of Desayunos ESADE

67ESADE ALUMNI Annual Report 14/15
Sponsor of the Tourism Management Club Sponsor of the International Chapters
Co-organiser of the Women and Leadership ForumSponsor of Alumni Entrepreneurship
Sponsor of the Marketing Club Sponsor of the Health & Pharma Club
Partner of Alumni Giving Back Partner of the XIX Annual Conference in Barcelona
Partner of Matins ESADE
and the XIX Annual Conference in Barcelona
Partner of the XIX Annual Conference in Barcelona
More information in the “Who are we?/Sponsors” sections at www.esadealumni.net
Sponsor of the People and Organisation Management Club Sponsor of the Family Business Club
Partner companies

ESADE ALUMNI Memoria Anual 14/15 69
11
We are present in more
than one hundred
countries where our
alumni are pursuing their
careers.
Thanks to the efforts
of the ESADE Alumni
professional team and
the more than 900
alumni who collaborate
in the organisation of our
activities, our community
is growing in strength and
it is now one of the largest
alumni associations in
Europe.
We are a global
network of highly
talented individuals
with a commitment
to collaboration.
ESADE Alumni in figures
ESADE Alumni in figures

ESADE ALUMNI Annual Report 14/15 70
ALUMNI PROFILE
ESADE Alumni in figures
GENDER
66% Men 34% Women
Alumni
56.000 Members
17.705

71ESADE ALUMNI Annual Report 14/15 ESADE Alumni in figures
54+8+16+22 30+28+27+1554%
30%
28%
Alumni by geographical area Alumni by age group
Barcelona
Between 41 and 50
Over 50
8%
Madrid
27%
Between 31 and 40
22%
International
15%
Under 30
16%
RestofSpain
Alumni by functional area
General Management
30%
Commercial/Marketing/
Communication
22%
Finance/Organisation/
Administration
17%
Consulting
6%
Law
8%
Operations
8%
Others
5%
Human
Resources
3%
Alumni by organisational level
General Management & CEOs
28%
BU/Area Managers
26%
Section Managers
18%
Team leaders
12%
Board of Directors
3%
Technical posts
12%

ESADE ALUMNI Annual Report 14/15 72ESADE Alumni in figures
UPDATING OF ALUMNI DETAILS
Through the annual updating of details campaign, we en-
sure that the alumni network remains up to date, making it
easierforalumnitonetworkwitheachother.Asanincentive
toupdatetheirdetails, memberswho do so canwinoneof 5
iPads in a prize draw.
COMMUNICATION OF PROFESSIONAL CHANGES IN
THE LIVES OF ALUMNI
The achievements of alumni are a source of pride for us.
Therefore, we inform the entire alumni network of changes
in the professional lives of alumni through the Web direc-
tory, Twitter, Instagram and the ESADE Alumni magazine.
ACTIVITY STATISTICS
20.077
Alumni have updated their details this year
260
National and international appointments
Total
PARTICIPANTS SUBSCRIBEDEVENTS
54 1.714 0
909 42.002
125 5.760 1.796
234 8.024 571
146 8.728 388
68 3.465 247
8 668 130
15 432 0
7 522 15
190 4.379 0
2 176 74
2 2.300 70
13 1.693 429
5 294 12
40 3.847 3.009
6.831
Alumni Giving Back
Career Services
International Chapters
Functional and Sector-specific
Regional Clubs
Talks
Sport and Culture
Desayunos ESADE
Class reunions
Forums
AnnualConference(Madrid/Barcelona)
Matins ESADE
Women and Leadership
Refresher programmes

73ESADE ALUMNI Annual Report 14/15 ESADE Alumni in figures
14
Alumni
MADRID COMMITTEE
923
Alumni
CLASS DELEGATES
33
Persons (50% are alumni)
PROFESSIONAL TEAM
128
Alumni
INTERNATIONAL CHAPTER EXECUTIVE BOARDS
89
Alumni
REGIONAL CLUB EXECUTIVE BOARDS
198
Alumni
FUNCTIONAL AND SECTOR-SPECIFIC CLUB EXECUTIVE BOARDS
18
ESADE faculty members
ACADEMIC SPONSORS OF INTERNATIONAL CHAPTERS AND FUNCTIONAL
AND SECTOR-SPECIFIC CLUBS
1.437
Persons
TOTAL NUMBER OF PERSONS WHO WORK
AND/OR COLLABORATE WITH ESADE ALUMNI
Alumni information offices
Barcelona Sant Cugat Madrid
TEAM
Executive Board
15
Alumni
18
Alumni
Institutional Council

Your vision.
Our mission.
We’re by your side,
helping you go far.
Wherever you are,
whenever you like.
It’s up to you.

esadealumni.net
ESADE Alumni Barcelona
Building1-Av.Pedralbes,60-62
Building3-Av.Esplugues,92-96
(Career Services)
08034 Barcelona
T +34 93 5530217
F + 34 93 4952068
esadealumni@esade.edu
Campus Sant Cugat
Av. Torre Blanca, 59
08172 Sant Cugat
ESADE Alumni Madrid
Mateo Inurria, 27
28036 Madrid
T +34 91 2526845
F +34 91 7030062
esadealumni.madrid@esade.edu