Internal Training on Blue Ocean Strategy, Customer Centric Thinking

1. Strictly Private & Confidential Blue Ocean Strategy Introduction, Jan 09 Internal presentation

7. Credit days for Compaq Strictly Private & Confidential Page Day 1 Order Pentium III @USD150 Day 20 Installed onto PC motherboard Day 30 Ship to Dealer Day 35 In Dealer stock Day 35+90 days credit to dealer Collect payment Within 90 days the dealer sells the product

9. Credit days for Dell Strictly Private & Confidential Page Day 1 Erwin order on Dell.com; Pentium IV (@US150)with Larger HD 20GB Day 1 Order from Intel Factory; IBM stock house next door, robot ships newest component over Day 30 Visa payment arrived Zero inventory?

13. Demo Apple iTune/iPhone Strictly Private & Confidential Page

24. Moving Forward!! Strictly Private & Confidential 1 st Generation HK Manufacturing Entrepreneur Modern Retailer for Chinese Low Cost High Value Skill and Knowhow in Production Design, Fashionable Branding Mass, Economy of Scale Targeted, Economy of Scope Vertically Integrated Manufacturer Quick Response Efficient Retailer Supplier driven business model Customer Value driven business model Traditional Apprentices System Re-engineered Corp Governance Trusted Brand name Trusted Brand name Believe in Service, go the extra step Believe in Service, go the extra step Long term loyal customer Long term loyal customer Care and Love for the Customer Care and Love for the Customer