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2012 Human Capital Conference
23–26 October




                          Building a mobility policy
                          f    th b tt
                          from the bottom up
Disclaimer

â–ș   Ernst & Young refers to the global organization of member firms of
    Ernst & Young Global Limited, each of which is a separate legal entity.
    Ernst & Young LLP is a client-serving member firm of Ernst & Young
    Global Limited located in the US.
â–ș   This presentation is © 2012 Ernst & Young LLP. All rights reserved. No
    part of this document may be reproduced, transmitted or otherwise
    distributed in any form or by any means, electronic or mechanical,
    including by photocopying, facsimile transmission, recording, rekeying, or
    using any information storage and retrieval system, without written
    permission from Ernst & Young LLP. Any reproduction, transmission or
                                       LLP      reproduction
    distribution of this form or any of the material herein is prohibited and is in
    violation of U.S. and international law. Ernst & Young LLP expressly
    disclaims any liability in connection with use of this presentation or its
    contents by any third party.
â–ș   The views expressed by panelists in this session are not necessarily
    those of Ernst & Young LLP LLP.
Page 2                 Building a mobility policy from the bottom up
Presenters


â–ș   Maureen Potts                                  â–ș     Jane Malecki
    â–ș    GlaxoSmithKline                                 â–ș     Ernst & Young LLP
    â–ș    maureen.f.potts@gsk.com                         â–ș     jane.malecki@ey.com




Page 3               Building a mobility policy from the bottom up
Session overview


â–ș   Understand the steps needed to build a g
                          p                    global mobility
                                                             y
    policy.
â–ș   Identify the components of effective p
           y          p                    policy building.
                                                y        g
â–ș   Discuss the constituents of global mobility policies and
    their role in building those policies.
â–ș   Learn from the experience of GlaxoSmithKline’s (GSK)
    approach to crafting their policies.




Page 4             Building a mobility policy from the bottom up
Introduction to global mobility policies

How do global mobility
programs evolve?

    International                                                                           â–ș30+ international
                                                                                             employees
    assignee                                                                                â–șDedicated
    numbers                                                                                  International HR
                                                                                             department
                                                                     â–ș10-30 international   â–șMulti-tier policies
                                                                      employees             â–șOutsourcing
                                                                     â–șSome e pertise
                                                                             expertise
                                           â–ș5-10 international       â–șPolicy in place
                                            employees
                                           â–șLittle expertise
                                           â–șPolicy being
                                                  y     g
                                            considered
                    â–șFirst few
                     international
                     employees
                    â–șNo international
                     HR expertise
                    â–șNo policy



                                                                          International HR expertise

Page 5                   Building a mobility policy from the bottom up
Approach to policy advisory – review

                                                         Is the policy aligned with business/HR strategy and future expansion plans?
     Policy review
                              Strategic alignment:   â–ș
                                                     â–ș   Is the policy aligned with global mobility strategy?
        criteria
          it i                                       â–ș
                                                     â–ș
                                                         Is the policy aligned with corporate culture?
                                                         Is the policy aligned with the talent management process?

                              Policy alignment:      â–ș   Is the policy aligned with other (group) mobility policies?

The cost-effectiveness        Compliance:
                                 p                   â–ș   Does the policy p
                                                                  p y promote tax compliance?
                                                                                         p
                                                     â–ș   Does the policy promote social security and pension compliance?
criteria includes detailed                           â–ș   Does the policy promote immigration compliance?
benchmarking results                                 â–ș   Does the policy promote labor law compliance?

against major competitors     Cost effectiveness:    â–ș   Are benefits and allowances aligned with leading practice?
for l b l talent.
f global t l t                                       â–ș   Are the benefits and allowances paid in a tax-effective way?
                                                     â–ș   Is the company protected against excessive claims/losses?
                                                     â–ș   Is policy administration effort optimized?

                              Completeness           â–ș Are all leading practice items covered?
                              and consistency:       â–ș Separation of items: policy vs. assignment l tt
                                                       S        ti   f it       li        i      t letters vs. l
                                                                                                               local b
                                                                                                                   l benefit b h
                                                                                                                         fit brochure,
                                                       etc.
                                                     â–ș Are all items covered consistently in terms of level of detail?

                              Attractiveness         â–ș   Is the policy attractive to the assignee and family?
                              to the assignee:

                              Structure and          â–ș Is the policy built upon a logical structure following assignment process?
                              wording:               â–ș Are potential misunderstandings in wording minimized?
                                                     â–ș Is the wording and layout user-friendly — easy to read and understand for
                                                       assignees?
                                                     â–ș Are additional administration guidelines clear and user-friendly for those
                                                       administering the p y
                                                                     g     policy?



 Page 6                      Building a mobility policy from the bottom up
GSK’s journey

â–ș   Centralized – present:
    â–ș    Global mobility
â–ș   Decentralized:
    â–ș    Domestic relocation:
         â–ș US
         â–ș UK

â–ș   Cross-border – future:
    â–ș    Assignments
    â–ș    Local plus
    â–ș    International permanent relocation
    â–ș    Localizations
    â–ș    Foreign direct hires
    â–ș    Global domestic relocation
â–ș   End-to-end process:
    â–ș    Ensures compliance and governance
    â–ș    One point of contact

Page 7                     Building a mobility policy from the bottom up
GSK – Global Mobility Program


â–ș   Global assignee p p
               g    population: 500
              Assignment types                                 Top 10 assignment locations
         Long-term               194                 United Kingdom
         Short-term                73                United States
         GA Zero                   62                Singapore

         GA Lite                   20                Belgium

         Commuter                  78                China

         Graduate                  54                France

         BTTCTL                    18                Ireland

         PULSE                       1               Malaysia
                                                     Argentina
                                                     Hungary and South Africa are tied


â–ș   Total number of assignment locations: 51
Page 8                    Building a mobility policy from the bottom up
Cross-border policy proposal


â–ș   Proposed creation of g g p
        p                  geographically based function with
                                          y
    individual roles with the following responsibilities:
    â–ș    Provide first-level counsel to Human Resource Business Leaders
         (HRBLs), line managers others regarding key considerations on
         the type of cross-border alternatives (i.e., Global Assignee (GA),
         localization, Local Plus)
    â–ș    Own the “end-to-end” process and coordinate each sub-process
         owner’s activity within geography (i.e., ensuring joiner activities
         occur,
         occur such as IT and induction)
    â–ș    For cross-geography activity, serve as the “lead” or “secondary”
         coordinator as appropriate
    â–ș    Manage all Comms cell or other tracking/escalating activities
    â–ș    Directly complete required relocation and destination services
         tasks
Page 9                 Building a mobility policy from the bottom up
Stakeholders


â–ș   Identify stakeholders:
           y
    â–ș     Not just the heads of the business
    â–ș     Understand who your transactional partners are
    â–ș     Make sure HR is engaged
â–ș   Understand business drivers
â–ș   Obtain commitment at the top
â–ș   Ensure communication goes in all directions




Page 10                Building a mobility policy from the bottom up
Structure


â–ș   Reward Center of Excellence (CoE)
                                  (     )
â–ș   Centralized global mobility centers
â–ș   Three regional centers:
    â–ș     UK
    â–ș     US
    â–ș     Singapore
â–ș   Host-based:
    â–ș     Advisors responsible for all businesses within a country
    â–ș     Creates country experts




Page 11                 Building a mobility policy from the bottom up
Reward CoE

                             HR business leaders                                           HR business leaders

                             Expert
                             E    t                                           Business aligned




                                                                                                                       HR sh
                            Specialist                                           Reward business
                           consultants                                              leaders




                                                                                                                           hared servic
             cellence




                                                           Expert global                         Global comp.
                            Business
                        measures/program
                                 p g                         services                             operations




                                                                                                                                      ces/employe services
  ntres of Exc




                           excellence                          Long Term
                                                             Incentive (LTI)                           Regional
                                                               programs                               operations
                            Executive                         and services
                                                                                                    Global project
Cen




                                                                                                                                                ee
                          compensation                       Global mobility                       implementation
                                                             programs and
                                                                services                            Global process
                                                                                                   delivery/analysis




                                                                                                                                                         s
                            Benefits                         Compensation
                                                               systems                             Global support

                                                                   External

Page 12                                    Building a mobility policy from the bottom up
Support infrastructure


â–ș   Global HRIS
â–ș   Payrolls
â–ș   Talent
â–ș   Benefits
â–ș   Outsourced partners
    â–ș     Tax (including social security)
    â–ș     Data
    â–ș     Immigration
    â–ș     Relocation
    â–ș     Finance
          Fi



Page 13                 Building a mobility policy from the bottom up
Global Mobility Centre
Responsible for p g
   p            programs and services in the Americas




                               Director, Global
                              Mobility Programs
                              M bilit P
                                and Services
                                AMERICAS


   Global Mobility               Global Mobility                     Global Mobility
      Advisor                    Administrator                          Advisor
    AMERICAS                      AMERICAS                            Technology
        US                            US                                  US




Page 14              Building a mobility policy from the bottom up
Global Mobility Centre
Responsible for p g
   p            programs and services into EMEA/APAC




                                                       Director, Global
                                                      Mobility Programs
                                                        and Services
                                                        EMEA/APAC



   Global Mobility   Global Mobility                               Global Mobility   Global Mobility   Global Mobility
                                            Global Mobility
      Advisor           Advisor                                       Advisor           Advisor        Administrator
                                               Advisor
                                                                                                       EMEA/APAC
          UK              UK                     UK                       UK           Singapore
                                                                                       Si                   UK




Page 15                         Building a mobility policy from the bottom up
One global end-to-end process is possible

                                       Total                         Destination                    Leavers
                                      reward                          services                        sub-
                                      actions
                                        ti                                                          process



                      Joiners                                                          Ongoing
                                                    Relocation                        HR admin.
                        sub-
                                                     services                          activity
                      process

                   Foundation: governance (tax, immigration, data protection, etc.)
                                          (tax immigration        protection etc )
  Global                                                                                     As
  assignees           Host                 Yes             Yes                Yes          needed             No


  Localizing          New                  Yes            As                   As            As          Former
  employees           home                              needed               needed        needed         home

  Foreign direct      Yes                  Yes            As                   As            As               No
  hires                                                 needed               needed        needed

  International       New                  Yes            As                   As            As          Former
  transfers           home                              needed               needed        needed         home

Page 16                      Building a mobility policy from the bottom up
Tools


â–ș   Myriad of worldwide p y
      y                 payrolls/Human Resource
    Information System (HRIS) systems:
    â–ș     PeopleSoft
    â–ș     SAP
    â–ș     WorkDay
â–ș   Assignment management System:
    A i      t          tS t
    â–ș     Assignment Pro:
          â–ș   Demographics
          â–ș   Workflows
          â–ș   Interface
â–ș   Compensation accumulation


Page 17                 Building a mobility policy from the bottom up
Culture


â–ș   Self-service:
    â–ș     Globally
â–ș   Assignment administration:
        g
    â–ș     Somewhere in between:
          â–ș   Disruption of:
              â–ș   Personal life
              â–ș   Work life
              â–ș   Family life
    â–ș     Success lies i the d il
          S       li in h details




Page 18                     Building a mobility policy from the bottom up
Compliance


â–ș   Partner with outsourced providers:
                            p
    â–ș     Tax
    â–ș     Immigration
    â–ș     Data
    â–ș     Relocation
â–ș   Ensure continuity
    E          ti it
â–ș   Insure governance
â–ș   Consider U S F i C
    C    id U.S. Foreign Corrupt P ti
                               t Practices A t
                                           Act
â–ș   Consider UK Bribery Act




Page 19                 Building a mobility policy from the bottom up
Cost-effectiveness


â–ș   Benchmark of benefits and allowances
â–ș   Tax impact
â–ș   Risk management
â–ș   Administrative impact




Page 20          Building a mobility policy from the bottom up
Attractiveness to the assignee


â–ș   Adequate benefits to neutralize cost impact
        q                                    p
â–ș   Incentives to offset any potential career disruption
â–ș   Assistance for dual career families
                   dual-career




Page 21            Building a mobility policy from the bottom up
Completeness and consistency


â–ș   Leading p
           g practices considered
â–ș   Industry practices evaluated
â–ș   Easy to understand
â–ș   Integration with local policies and benefits




Page 22            Building a mobility policy from the bottom up
Structure and wording


â–ș   Logical flow of written documents
       g
â–ș   Adequate examples to illustrate mechanics
â–ș   Attractive layout




Page 23          Building a mobility policy from the bottom up
Driving continuous improvement – areas of
focus and heat map
The operating model consists of a set of seven key components over which there are choices that can be made in
designing global mobility activity ownership.
                                                               â–ș    Deliver effective and efficient
                                                                    processes in the right location
                   â–ș   Set up a global framework for           â–ș    Currently under review by client
                       policies to support global
                       governance                                                                              â–ș   Use benchmarks to
                   â–ș   Currently under review by client                                                            promote continuous
                                                                                                                   improvement of service
Execution layer                                                                                                    levels

                   â–ș   Structure the Organization to               Policy          Process       Performance   â–ș   Currently under review by
                                                                                                 Measurement       client
                       deliver valuable service to the
                       business
                   â–ș   Define appropriate local
                                            local,
Organization           regional, global structures,
layer                  shared service centers /                                  Organization
                       outsourcing
                   â–ș   Area of challenge for client                                                            â–ș    Define a system architecture
                       operation                                                                                    and tools to enable valuable
                                                                                                                    activities
Resource layer                                                      Data           People        Technology    â–ș    Global technology deployed
                                                                                                                    in 2011

                       â–ș   Define a set of consistent global
                           data standards and common
                           fields of information               â–ș    Select the right people resources with
                                                                    the right skills in the right location
                       â–ș   No pressing issues noted by
                           client                              â–ș    Survey feedback expressed concerns
                                                                    surrounding HR representatives


  Initial focus typically begins on the organization layer and the process component within the execution layer
                                                                                                          layer.


Page 24                                Building a mobility policy from the bottom up
Questions




Page 25     Building a mobility policy from the bottom up

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EY Human Capital Conference 2012: Building a global mobility policy from the ground up

  • 1. 2012 Human Capital Conference 23–26 October Building a mobility policy f th b tt from the bottom up
  • 2. Disclaimer â–ș Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited located in the US. â–ș This presentation is © 2012 Ernst & Young LLP. All rights reserved. No part of this document may be reproduced, transmitted or otherwise distributed in any form or by any means, electronic or mechanical, including by photocopying, facsimile transmission, recording, rekeying, or using any information storage and retrieval system, without written permission from Ernst & Young LLP. Any reproduction, transmission or LLP reproduction distribution of this form or any of the material herein is prohibited and is in violation of U.S. and international law. Ernst & Young LLP expressly disclaims any liability in connection with use of this presentation or its contents by any third party. â–ș The views expressed by panelists in this session are not necessarily those of Ernst & Young LLP LLP. Page 2 Building a mobility policy from the bottom up
  • 3. Presenters â–ș Maureen Potts â–ș Jane Malecki â–ș GlaxoSmithKline â–ș Ernst & Young LLP â–ș maureen.f.potts@gsk.com â–ș jane.malecki@ey.com Page 3 Building a mobility policy from the bottom up
  • 4. Session overview â–ș Understand the steps needed to build a g p global mobility y policy. â–ș Identify the components of effective p y p policy building. y g â–ș Discuss the constituents of global mobility policies and their role in building those policies. â–ș Learn from the experience of GlaxoSmithKline’s (GSK) approach to crafting their policies. Page 4 Building a mobility policy from the bottom up
  • 5. Introduction to global mobility policies How do global mobility programs evolve? International â–ș30+ international employees assignee â–șDedicated numbers International HR department â–ș10-30 international â–șMulti-tier policies employees â–șOutsourcing â–șSome e pertise expertise â–ș5-10 international â–șPolicy in place employees â–șLittle expertise â–șPolicy being y g considered â–șFirst few international employees â–șNo international HR expertise â–șNo policy International HR expertise Page 5 Building a mobility policy from the bottom up
  • 6. Approach to policy advisory – review Is the policy aligned with business/HR strategy and future expansion plans? Policy review Strategic alignment: â–ș â–ș Is the policy aligned with global mobility strategy? criteria it i â–ș â–ș Is the policy aligned with corporate culture? Is the policy aligned with the talent management process? Policy alignment: â–ș Is the policy aligned with other (group) mobility policies? The cost-effectiveness Compliance: p â–ș Does the policy p p y promote tax compliance? p â–ș Does the policy promote social security and pension compliance? criteria includes detailed â–ș Does the policy promote immigration compliance? benchmarking results â–ș Does the policy promote labor law compliance? against major competitors Cost effectiveness: â–ș Are benefits and allowances aligned with leading practice? for l b l talent. f global t l t â–ș Are the benefits and allowances paid in a tax-effective way? â–ș Is the company protected against excessive claims/losses? â–ș Is policy administration effort optimized? Completeness â–ș Are all leading practice items covered? and consistency: â–ș Separation of items: policy vs. assignment l tt S ti f it li i t letters vs. l local b l benefit b h fit brochure, etc. â–ș Are all items covered consistently in terms of level of detail? Attractiveness â–ș Is the policy attractive to the assignee and family? to the assignee: Structure and â–ș Is the policy built upon a logical structure following assignment process? wording: â–ș Are potential misunderstandings in wording minimized? â–ș Is the wording and layout user-friendly — easy to read and understand for assignees? â–ș Are additional administration guidelines clear and user-friendly for those administering the p y g policy? Page 6 Building a mobility policy from the bottom up
  • 7. GSK’s journey â–ș Centralized – present: â–ș Global mobility â–ș Decentralized: â–ș Domestic relocation: â–ș US â–ș UK â–ș Cross-border – future: â–ș Assignments â–ș Local plus â–ș International permanent relocation â–ș Localizations â–ș Foreign direct hires â–ș Global domestic relocation â–ș End-to-end process: â–ș Ensures compliance and governance â–ș One point of contact Page 7 Building a mobility policy from the bottom up
  • 8. GSK – Global Mobility Program â–ș Global assignee p p g population: 500 Assignment types Top 10 assignment locations Long-term 194 United Kingdom Short-term 73 United States GA Zero 62 Singapore GA Lite 20 Belgium Commuter 78 China Graduate 54 France BTTCTL 18 Ireland PULSE 1 Malaysia Argentina Hungary and South Africa are tied â–ș Total number of assignment locations: 51 Page 8 Building a mobility policy from the bottom up
  • 9. Cross-border policy proposal â–ș Proposed creation of g g p p geographically based function with y individual roles with the following responsibilities: â–ș Provide first-level counsel to Human Resource Business Leaders (HRBLs), line managers others regarding key considerations on the type of cross-border alternatives (i.e., Global Assignee (GA), localization, Local Plus) â–ș Own the “end-to-end” process and coordinate each sub-process owner’s activity within geography (i.e., ensuring joiner activities occur, occur such as IT and induction) â–ș For cross-geography activity, serve as the “lead” or “secondary” coordinator as appropriate â–ș Manage all Comms cell or other tracking/escalating activities â–ș Directly complete required relocation and destination services tasks Page 9 Building a mobility policy from the bottom up
  • 10. Stakeholders â–ș Identify stakeholders: y â–ș Not just the heads of the business â–ș Understand who your transactional partners are â–ș Make sure HR is engaged â–ș Understand business drivers â–ș Obtain commitment at the top â–ș Ensure communication goes in all directions Page 10 Building a mobility policy from the bottom up
  • 11. Structure â–ș Reward Center of Excellence (CoE) ( ) â–ș Centralized global mobility centers â–ș Three regional centers: â–ș UK â–ș US â–ș Singapore â–ș Host-based: â–ș Advisors responsible for all businesses within a country â–ș Creates country experts Page 11 Building a mobility policy from the bottom up
  • 12. Reward CoE HR business leaders HR business leaders Expert E t Business aligned HR sh Specialist Reward business consultants leaders hared servic cellence Expert global Global comp. Business measures/program p g services operations ces/employe services ntres of Exc excellence Long Term Incentive (LTI) Regional programs operations Executive and services Global project Cen ee compensation Global mobility implementation programs and services Global process delivery/analysis s Benefits Compensation systems Global support External Page 12 Building a mobility policy from the bottom up
  • 13. Support infrastructure â–ș Global HRIS â–ș Payrolls â–ș Talent â–ș Benefits â–ș Outsourced partners â–ș Tax (including social security) â–ș Data â–ș Immigration â–ș Relocation â–ș Finance Fi Page 13 Building a mobility policy from the bottom up
  • 14. Global Mobility Centre Responsible for p g p programs and services in the Americas Director, Global Mobility Programs M bilit P and Services AMERICAS Global Mobility Global Mobility Global Mobility Advisor Administrator Advisor AMERICAS AMERICAS Technology US US US Page 14 Building a mobility policy from the bottom up
  • 15. Global Mobility Centre Responsible for p g p programs and services into EMEA/APAC Director, Global Mobility Programs and Services EMEA/APAC Global Mobility Global Mobility Global Mobility Global Mobility Global Mobility Global Mobility Advisor Advisor Advisor Advisor Administrator Advisor EMEA/APAC UK UK UK UK Singapore Si UK Page 15 Building a mobility policy from the bottom up
  • 16. One global end-to-end process is possible Total Destination Leavers reward services sub- actions ti process Joiners Ongoing Relocation HR admin. sub- services activity process Foundation: governance (tax, immigration, data protection, etc.) (tax immigration protection etc ) Global As assignees Host Yes Yes Yes needed No Localizing New Yes As As As Former employees home needed needed needed home Foreign direct Yes Yes As As As No hires needed needed needed International New Yes As As As Former transfers home needed needed needed home Page 16 Building a mobility policy from the bottom up
  • 17. Tools â–ș Myriad of worldwide p y y payrolls/Human Resource Information System (HRIS) systems: â–ș PeopleSoft â–ș SAP â–ș WorkDay â–ș Assignment management System: A i t tS t â–ș Assignment Pro: â–ș Demographics â–ș Workflows â–ș Interface â–ș Compensation accumulation Page 17 Building a mobility policy from the bottom up
  • 18. Culture â–ș Self-service: â–ș Globally â–ș Assignment administration: g â–ș Somewhere in between: â–ș Disruption of: â–ș Personal life â–ș Work life â–ș Family life â–ș Success lies i the d il S li in h details Page 18 Building a mobility policy from the bottom up
  • 19. Compliance â–ș Partner with outsourced providers: p â–ș Tax â–ș Immigration â–ș Data â–ș Relocation â–ș Ensure continuity E ti it â–ș Insure governance â–ș Consider U S F i C C id U.S. Foreign Corrupt P ti t Practices A t Act â–ș Consider UK Bribery Act Page 19 Building a mobility policy from the bottom up
  • 20. Cost-effectiveness â–ș Benchmark of benefits and allowances â–ș Tax impact â–ș Risk management â–ș Administrative impact Page 20 Building a mobility policy from the bottom up
  • 21. Attractiveness to the assignee â–ș Adequate benefits to neutralize cost impact q p â–ș Incentives to offset any potential career disruption â–ș Assistance for dual career families dual-career Page 21 Building a mobility policy from the bottom up
  • 22. Completeness and consistency â–ș Leading p g practices considered â–ș Industry practices evaluated â–ș Easy to understand â–ș Integration with local policies and benefits Page 22 Building a mobility policy from the bottom up
  • 23. Structure and wording â–ș Logical flow of written documents g â–ș Adequate examples to illustrate mechanics â–ș Attractive layout Page 23 Building a mobility policy from the bottom up
  • 24. Driving continuous improvement – areas of focus and heat map The operating model consists of a set of seven key components over which there are choices that can be made in designing global mobility activity ownership. â–ș Deliver effective and efficient processes in the right location â–ș Set up a global framework for â–ș Currently under review by client policies to support global governance â–ș Use benchmarks to â–ș Currently under review by client promote continuous improvement of service Execution layer levels â–ș Structure the Organization to Policy Process Performance â–ș Currently under review by Measurement client deliver valuable service to the business â–ș Define appropriate local local, Organization regional, global structures, layer shared service centers / Organization outsourcing â–ș Area of challenge for client â–ș Define a system architecture operation and tools to enable valuable activities Resource layer Data People Technology â–ș Global technology deployed in 2011 â–ș Define a set of consistent global data standards and common fields of information â–ș Select the right people resources with the right skills in the right location â–ș No pressing issues noted by client â–ș Survey feedback expressed concerns surrounding HR representatives Initial focus typically begins on the organization layer and the process component within the execution layer layer. Page 24 Building a mobility policy from the bottom up
  • 25. Questions Page 25 Building a mobility policy from the bottom up