Social media for business best practices.
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learn the social media best practices for business.
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Social media for business best practices.
- 1. SOCIAL MEDIA FOR BUSINESS BEST PRACTICES. // eric ritter.
- 2. SOCIAL MEDIA FOR BUSINESS BEST PRACTICES. // eric ritter.
- 3. SOCIAL MEDIA FOR BUSINESS BEST PRACTICES. // eric ritter.
- 4. WHAT CAN YOU DO?
- 8. SOCIAL BEST PRACTICES. where to begin.
- 9. SOCIAL BEST PRACTICES. where to begin. ⣠research your social media options.
- 10. SOCIAL BEST PRACTICES. where to begin. ⣠research your social media options. ⣠where is your audience.
- 11. SOCIAL BEST PRACTICES. where to begin. ⣠research your social media options. ⣠where is your audience. ⣠select the most important channels.
- 13. GETTING STARTED.
- 14. GETTING STARTED. ⣠set goals.
- 15. GETTING STARTED. ⣠set goals. ⣠have a plan.
- 16. GETTING STARTED. ⣠set goals. ⣠have a plan. ⣠choose the right tools.
- 17. GETTING STARTED. ⣠set goals. ⣠have a plan. ⣠choose the right tools. ⣠decide what to measure.
- 18. GETTING STARTED. ⣠set goals. ⣠have a plan. ⣠choose the right tools. ⣠decide what to measure. ⣠commit.
- 19. GETTING STARTED.
- 20. GETTING STARTED. ⣠claim your name.
- 21. GETTING STARTED. ⣠claim your name. ⣠set up google alerts.
- 22. GETTING STARTED. ⣠claim your name. ⣠set up google alerts. ⣠set up google analytics.
- 23. GETTING STARTED. ⣠claim your name. ⣠set up google alerts. ⣠set up google analytics. ⣠create social media guidelines.
- 24. GETTING STARTED. ⣠claim your name. ⣠set up google alerts. ⣠set up google analytics. ⣠create social media guidelines. ⣠start a blog.
- 27. SOCIAL BEST PRACTICES. ⣠actively participate.
- 28. SOCIAL BEST PRACTICES. ⣠actively participate. ⣠create a conversation.
- 29. SOCIAL BEST PRACTICES. ⣠actively participate. ⣠create a conversation. ⣠show your personality.
- 30. SOCIAL BEST PRACTICES. ⣠actively participate. ⣠create a conversation. ⣠show your personality. ⣠encourage sharing.
- 31. SOCIAL BEST PRACTICES. ⣠actively participate. ⣠create a conversation. ⣠show your personality. ⣠encourage sharing. ⣠donât spam - authenticity is key.
- 32. HOW TO MEASURE SUCCESS.
- 33. HOW TO MEASURE SUCCESS.
- 34. HOW TO MEASURE SUCCESS. basic.
- 35. HOW TO MEASURE SUCCESS. basic. ⣠increase in fans / followers
- 36. HOW TO MEASURE SUCCESS. basic. ⣠increase in fans / followers ⣠trafïŹc to your website.
- 37. HOW TO MEASURE SUCCESS. basic. ⣠increase in fans / followers ⣠trafïŹc to your website. ⣠new contacts.
- 38. HOW TO MEASURE SUCCESS.
- 39. HOW TO MEASURE SUCCESS.
- 40. HOW TO MEASURE SUCCESS. advanced.
- 41. HOW TO MEASURE SUCCESS. advanced. ⣠interaction.
- 42. HOW TO MEASURE SUCCESS. advanced. ⣠interaction. ⣠social mentions.
- 43. HOW TO MEASURE SUCCESS. advanced. ⣠interaction. ⣠social mentions. ⣠non-bottom line items.
- 44. SUMMARY. ⣠communication has shifted. ⣠choose your channel. ⣠have a plan. ⣠execute. ⣠measure. ⣠seek advice.
- 45. BONUS: DONâT FORGET ABOUT ONLINE PUBLIC RELATIONS. provide content to websites to promote favorable mentions on third- party sites which are likely to be visited by your target audience. what is it for? ⣠extending reach and awareness. ⣠generating trafïŹc to your website. ⣠generating links to your website. ⣠supporting other marketing campaigns.
- 46. EXAMPLES OF CONTENT DISTRIBUTION SITES. ⣠Business Wire ⣠Global Newswire ⣠Google News ⣠Marketwire ⣠Newsvine ⣠PR Newswire ⣠PRWeb ⣠Stumbleupon
- 47. FINAL THOUGHT.
- 48. THE GOALS OF SOCIAL MEDIA.
- 49. THE GOALS OF SOCIAL MEDIA. 1. create an audience.
- 50. THE GOALS OF SOCIAL MEDIA. 1. create an audience. 2. turn your audience into a community.
- 52. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 53. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 54. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 55. RESOURCES. ⣠mashable.com ⣠insidefacebook.com ⣠socialfresh.com ⣠socialtimes.com ⣠chrisbrogan.com ⣠usccb.org/comm/social-media-guidelines.shtml ⣠seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant- infographic-11928
- 56. TOOLS. ⣠hootsuite.com ⣠apps.google.com ⣠google.com/analytics ⣠google.com/alerts ⣠blogger.com
- 57. GREAT EXAMPLES. ⣠youtube.com. ⣠zappos, BBCWorldwide. ⣠facebook.com. ⣠sears, walgreens. ⣠twitter.com. ⣠wholefoods, dunkindonuts, zappos.
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- Now you know the main social media channels, to separate your audience based on their technological profile. so now the question is: what can you do? what are the next steps?\n
- listen.\n interact.\n build relationships.\n
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- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
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- questions?\n
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