1. CENTERLINE DIGITAL 509 W. NORTH ST., RALEIGH, NC 27603 | 919.821.2921 | CENTERLINE.NET
WE ARE A CONTENT MARKETING AGENCY
We surface, shape and deliver the stories that connect a brand to its audience—crafting the
strategy and assets of a compelling digital experience. The result is greater brand awareness,
deeper engagement, more qualified leads and increased sales.
We don’t stop at content creation.
We craft the strategy, write the scripts, direct the shoots,
create the animations, design the sites and develop the code.
But we don’t stop there. We follow projects long after execution. We want
to know: How well did the tactic work? How can we do it better next time?
We bring a unique approach to corporate communications—this approach
is what sets us apart.
We understand business.
We’re problem solvers who live for finding innovative, creative ways to
distill and deliver the most complex messages. But we also know every
business has constraints—so we share your obligation to create effective
content quickly and within the boundaries of your budget.
We’re looking for a long-term relationship.
Since 1995, we’ve evolved from a two-man video team
Once we deeply understand your communications challenges, we align
into a strategic marketing agency of 80 with full
ourselves with your functions and processes to work like an extension of your
production capabilities. We craft creative solutions
in-house marketing team. The longer we work together, the more efficient we
to communications challenges, often stretching the
become—ultimately creating economies of scale by removing the learning
boundaries of media and technology.
curve that comes with each new project. Working this way has enabled us
to form decade-long client partnerships. And we’re cool with that.
We create memorable digital experiences that strengthen our clients’ brands.
IBM CITYONE | Interactive Simulation DUPONT KAPTON | Product Animation CEI | Brand and Content Creation
CityOne’s robust game scenarios engage This product animation illuminates the design We created Raster, the 3D-copy-machine-
targeted buyers and allow them to practice potential of DuPont Kapton material. It inspires turned-robot, to better convey CEI’s “Transform
solving real-world challenges before investing new client applications by illustrating impressive Your Business” message on TV, Internet, trucks
in a solution. The effort has become one of the facts in a unique “you’re only limited by your and more. The pieces are conversation starters
top lead-generating assets for IBM. own imagination” style. that open doors to prospective clients.
CONTACT JOHN LANE ( JOHN@CENTERLINE.NET ) OR TAMI GAYTHWAITE ( TAMI@CENTERLINE.NET ) TO LEARN MORE.

2. CENTERLINE DIGITAL 509 W. NORTH ST., RALEIGH, NC 27603 | 919.821.2921 | CENTERLINE.NET
We believe in accountable creative.
That means building strategies and assets that our clients love, and that achieve business goals.
WE DELIVER VIA A 3-PHASE APPROACH:
1 DISCOVER & PLAN WHAT IS THE
BRAND SAYING? WHAT AUDIENCE
can we audit the
does the brand want to focus
Planning connects business goals and creative tactics. It’s the process current conversation? energy toward?
of mapping the needs of consumers to the relevant offerings of a brand.
It culminates in a strategic framework that illustrates how goals will be
WHERE DOES THE AUDIENCE “LIVE” — what is the
achieved and how success will be measured.
both online and off? audience
This is an intensive audit and discovery phase that provides the essential THINKING?
intelligence to craft a strategy document that drives all story development.
Based on this key information, the appropriate document will take the shape
what does the brand,
does the
conversation
value
of a marketing plan, tactical plan, content map or editorial plan. Because product or
service provide? RESONATE?
each communication need is unique, this type of due dilligence is critical.
2 CREATE & ACTIVATE
Our world is driven by experience and interactivity. So marketing is about crafting
the messages and experiences that will effectively deliver your brand story and open
up opportunity for an ongoing conversation. Engaging the user via powerful theater
often takes the shape of animation, interactive experiences and masterfully crafted
graphics. As expert storytellers in these media, we relish opportunities to create the
vehicles that carry meaningful conversation.
• Film / Video Production & Editing • Casual / Serious Game Design
& Development
• 2D & 3D Animation
• Content & Script Writing
• Interactive Sales Enablement
& Support Tools • Website Design & Development
• Audio Design & Production • Mobile App Design & Development
3 OPTIMIZE YOUR
MESSAGE
Awareness and traffic have to be built—it doesn’t just happen.
This can be accomplished in several ways:
• Seed content across digital outposts such as Twitter, Facebook, LinkedIn or YouTube
• Enlist respected industry voices to promote or speak highly of your offering
AD
• Search Engine Optimization (SEO) for favorable organic search results
• Search Engine Marketing (SEM) and online advertising for direct drive-to
“”
Once these activities begin, we must effectively monitor and measure our efforts and results.
It’s about active listening. Is your content being applauded, panned or ignored? What insights
can be gleaned? Can we adjust and gain ground based on the intelligence gathered?
At Centerline, this process is our fuel. It drives our ability to create effective, stunning work
that contributes measurably to your success.
CONTACT JOHN LANE ( JOHN@CENTERLINE.NET ) OR TAMI GAYTHWAITE ( TAMI@CENTERLINE.NET ) TO LEARN MORE.