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18 MAY 2010




PR in Social Media
     Presented To ND-AAF
Hello, I’m Erin!
Attention’s SMM & PR cultivates word-of-
mouth measurably for our clients through
authentic social media.
Attention’s SMM & PR cultivates word-of-
 mouth measurably for our clients through
 authentic social media.


• Identify
• Monitor and measure
• Support
Identify Advocates
Monitor and Measure
Attention’s SMM & PR cultivates word-of-
mouth measurably for our clients through
authentic social media.


  • Share and measure
  • Build relationships
  • Support
  • Manage crisis and customer service
Shareable Content
Shareable Content
Attention Labs
Don’t “Pitch”
“I welcome
communications
from these firms
and any others
when they stop
spamming me.”
Relationships
Relationships
Offline Meets Online
Offline Meets Online
Crisis and Customer Service
Crisis and Customer Service
Crisis and Customer Service
Crisis and Customer Service
Crisis and Customer Service
Key Takeaways


   • Develop a dedicated team.
   • Share and be real.
   • Act quickly, but not hastily.

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PR in Social Media for the AAF - North Dakota