My (annotated) closing plenary from UX Camp Europe 2015.
Most UX professionals these days are concerned with learning to use the tools of our trade. Yet, these tools have been around for decades – if not centuries – with new names given with each passing generation. But to truly get the most out of these tools (from personas to customer-journey maps), it sometimes helps to step back and reflect on what we are actually trying to achieve.
I would like to share some of the things I have learned over the years. Hopefully, my experiences can help you bring the practice of UX to a higher level, help your clients and colleagues understand why UX is important, and help you actually prove the value of your work.
Here are the questions I have been asking myself for almost four decades. Are YOU asking yourself these questions? If not, perhaps it is time to start.
Why are products and companies doomed without a focus on UX?
When is a company ready to embrace UX?
Who are the people that make good UX designers?
What are the ingredients of UX?
How do we measure the results of our UX efforts?