2. Microsoft in Financial
Services
Erick Watson
Lead Partner Marketing Manager
Financial Services
Microsoft Corporation

3. Global Business in FSI
Growing absolute revenue size
Qualitative shift in our business
– into more and more “mission
critical” transactional roles
Focus on Industry Solution to
solve real Business Problems
People are noticing
Analysts, customers, partners
Increasingly influential in
Microsoft’s core technology,
marketing and product direction
Increasing importance of FS
Industry partners

4. Microsoft business

5. Massive amount of innovation
OPERATING SECURITY IT OPERATIONS ONLINE
SYSTEMS
COLLABORATION ENTERTAINMENT BUSINESS APPLICATION
& DEVICES PLATFORM PLATFORM
V2

6. Mission Critical Deployment in FSI
Santander – common payment backbone 62m Citi - Market Montage Solution Supports 200,000 msg
message p/day, 1156 tps per sec (70tb on SQL and growing)
London Stock Exchange – TradElect 3000 Citi – CitiVision Integrates 270 Different Sources of
trades per second; 10ms down from 140ms Information for 12,000+ Global Investment Bankers
UniCredit (HVB) – 996 node cluster - reduced Citi - Corporate and Investment Banking Develops
time to market for structured derivatives cross New Digital Identity Solution
asset Equifax - Equifax Sees 14 Percent Lower TCO
SWIFT - Gold Certified Deploying Supercomputers on Windows Instead of
Central Bank of Spain - High Value Payments Linux
CheckFree – 1000 tps and 24% less TCO Bank of Montreal: 18,000 users on .NET Smart Client
for Branch (.NET Framework)
Nasdaq – Market Data Service handles 5,000 tps
at market open Merrill Lynch: - High-Performance Database Helps
Brokerage House Position for Future Growth
Garanti Bank - Turkey’s Garanti Bank Reduces
Mainframe Loads Using SQL Server 2005 Solution Bank of America automates customer call center –
18,000 agents using Microsoft Customer Care
Banco Azteca - 64-bit Platform for Bank’s Core Framework (CCF)
Transactions
Equens - 25 TB Payment System
DenizBank – Migrates Core Banking System to
SQLServer 2005 (64 Bit) and .NET JPMorganChase – equities trading platform
SAP Core Banking Benchmark 8,279,000 postings Allstate – Producer Connectivity network leverages
to bank accounts per hour .NET while helping enable Policy Management solution
in record time.
Nationwide (UK) - Basel II Compliance Solution
with SQL 2005 consolidating 80 different systems Barclays Capital Trade and Positioning System
data & storing for 7 years processing 200 trades/sec up to 1000 trades/sec
Fiserv CBS - Banking Software Scales to 10,000+ Reuters - Reuters Equities Research High Availability
Concurrent Users with SQL 2005 for 10 Tb on 64bit

7. Mega trends in Banking:
Industrialization
 collaboration &
partnering across supply
chain
 infrastructure & 
application
Everything is a platform
Operational Leverage
Cost reduction
Standards
Commodity Hardware

8. Mega trends in Banking:
Sales and Service
Influence of the consumer
Social and community
networks
Sustainable
Differentiation?
Unexpected media
Banking Mash-up
Sales management &
performance tracking
Optimized user
experience

9. Mega trends in Banking:
Pricing
Value at a personalized
level
Sustainable Competitive
Advantage?
Free is the new price?
Address new entrants
Driven by BI and Customer
Knowledge
 analytics
 bundling

10. Mega trends in Banking:
Mergers and Acquisitions
Scale
Product diversity
Bifurcation: small number
of large banks, large
number of small banks
Customer needs: cross
border loans and
investments
Best of breed platforms
SOA and Interoperability

11. So what is a solution?
In MSFT speak
Partners
LOB Apps, AML app, portfolio
MSFT product pricing, OMS, Core Policy etc
SQL, BTS, Office, Server etc
Frameworks, Accelerators,
Adapters, Guidance, Bundles
“Assets that reduce project cycle
times”

12. Industry Solutions Focus
Risk
Channel Insurance Advisor Investment
Management Payments Core Banking
Renewal Value Chain Platforms Management
and Compliance
Branch Doc Manage
Channel Sales Payments Advisor Lending Investment
(Teller and and Records
and Service Services Factory Desktop/Portal Systems Analytics
Seller) Retention
Treasury and Company/
Customer Audit and Claims Trade
Cash Industry Client Data File
Knowledge Controls Processing Compliance
Management Provided Serv.
Payments
Advisory Deposit Investment
Loan Origination Risk Analytics Underwriting Delivery
Management Systems Services
Channels
Security and Corporate and
Mobile Core Policy Clearing and Trade Floor
Privacy Wholesale
Systems Settlement in-a-box
Management Banking
Business
Product Statement of
Call Center Continuity
Development Production
Management
Reinsurance Credit
Internet
Decisioning
ATMs
Priority focus areas for FY’08 programmatic build out
Priority focus areas for FY’08 programmatic build our and execution as per WWSMM

13. The Face of SOA
Financial Services OBA Component Library
90+ OBA components
based on both common financial
schemas and standard web service
protocols
accelerate both custom development
and partner purchased solutions
In line with FS business process
payloads
The components are built in a
composite way. This enables
customers to assemble OBA
components into existing or new
business processes
http://msdn.microsoft.com/FinServArch
Included in the MSDN site
•Architecture Guidance – a set of whitepapers that are real world scenarios driven by the financial industry.
•Application Building Blocks - An installable code base, message schemas and install guides will jump start your development effort
•Hands on Lab –Virtual PC image that allows customers to jump right in!
•Rich Media – WebCasts and PodCasts

14. What does the future look like?
EFMA banking advisory council:
Significantly lower cost base
Much greater customer-
centricity
Process excellence
Easier cross border
operations
Truly integrated customer and
channel experience
Any sales or service request
in any channel
Simpler product and service
value propositions

15. Our vision of the Bank of the Future

16. Our Vision of future state

17. Business Value of IT

19. Realized through Capabilities and
Optimization Models
Core Infrastructure Application Platform Business Productivity
Identity & Access User Experience Search
Business Business
Security
Intelligence Intelligence
Networking SOA & BPM Unified Comms
Management Data Management Collaboration
Virtualization Development Ent. Content Mgmt.
Dyn a mic Dyn a mic Dyn a mic
I n f ra st ru c t u re A p p lica t ion s B u sin e ss

20. BPI Optimization Model
identify identify
where where
you are you want
to be
Integrated, software
Basic e-mail &
traditional phone UC powered business
communications
Data silos &
manual analysis BI Real-time, strategy-driven
closed loop analysis
Simple keyword search
of web and documents Search Unified information
access infrastructure
Federated documents
Content on files shares
and poor discoverability ECM and records mgmt with
integrated search
File share based collab
and ad-hoc teaming Collaboration
Standardized
Federated collaboration
outside firewall
Basic IT Is An Efficient Cost Rationalized Dynamic
IT Is A Cost Center Center IT Is A Business Center IT Is A Strategic Asset

21. Business Productivity

22. CRM @ Raymond James
4600 advisors, 80% of
which are independent
The company estimates
that, at one time, more
than 2,500 different third-
party databases were in
use.
Benefits
Improves efficiency across
branch offices
Offers easy user adoption
Enhances customer service
Ensures compliance

23. CRM @ EDS Solcorp
Scalable, web-based
enterprise solution
will enable agents to have
360º view of their
customers’ portfolio
Benefits
improve communication
with customers
track applications through
their lifecycles
analyze business data
access real-time reports –
all from their familiar
desktops

24. User experience - Silverlight
Microsoft Silverlight
cross-browser, cross-
platform
implementation of .NET
for building and
delivering the next
generation of
media experiences
rich interactive
http://silverlight.net/community/gallerydetail.aspx?
applications cat=4&sort=2#vid91

25. Online Banking – the next wave of UI

26. Surface

27. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.