Eric Hofmann

Austria area Austria

Incrementalism leads to irrelevance

CURRENT: Eric has more than 20 years experience in the digital world, especially in Marketing & Communications, E-commerce and Retail, Entertainment and last not least build up new companies and business models. In his current role he is responsible for the key digital innovations projects for Austrian Post - shöpping.at PAST: Eric was responsible to build up and market the fast growing Onlineshops for Peek & Cloppenburg and Otto Group (mirapodo) from the scratch and bring them to success. At Peek & Cloppenburg he was responsible as Marketing Diector for all digital marketing activities of the multi-brand fashion retailer Peek & Cloppenburg (Düsseldorf & Vienna) and all associated bran...