The document discusses strategies for credit unions to market to different generational groups, particularly millennials. It defines millennials and their characteristics, and how they differ from other generations. It provides ideas for marketing approaches targeting millennials, such as product offerings, pricing, placement and promotional strategies. The overall goal is for credit unions to understand different generational needs and tailor their services accordingly.

1. The Motivation Behind Reaching, Teaching and Serving Youth

4. Defining Youth 0-12 13-19 & Beyond

5. How Do Credit Unions Stack Up?

6. The Motivation Behind Reaching, Teaching and Servicing Youth Member/Non-Member Profile Member Non-members Avg. age 47.0 43.6 25-44 38% 40% Married 67% 49% Emp. full time 64% 51% College grads 35% 21% Own home 85% 67% Source: CUNA member statistics

7. Adult Members Percent Age 25 to 44 U.S. Population Source: CUNA National Member Surveys and CUNA member statistics

8. Credit Union Membership Penetration By Age Source: CUNA member statistics

9. CU Membership Status and Awareness of CUs: Consumers Age 18-34 & All Consumers Source: CUNA member statistics

10. What’s The Big Deal?

15. The Motivation Behind Reaching, Teaching and Servicing Youth GENERATIONAL MARKETING TO THE MILLENNIALS

18. The Motivation Behind Reaching, Teaching and Servicing Youth LET’S DIVE IN…

19. The Motivation Behind Reaching, Teaching and Servicing Youth Over time, perceptions compared against expectations form overall impression and mold behaviors and reactions/ actions How Different Generations are Created Form perceptions based on observations & experiences from each interaction

22. The Motivation Behind Reaching, Teaching and Servicing Youth

29. Total U.S Births U.S population Birth Rates, 1950 - 1998 The Motivation Behind Reaching, Teaching and Servicing Youth National Center for Health Statistics, 2000. Boomers Gen X Millennials

30. The Motivation Behind Reaching, Teaching and Servicing Youth SO WHAT?

31. The Motivation Behind Reaching, Teaching and Servicing Youth “ Many parents don’t believe there is a generational disconnect between them and their teen.” AT&T Newspaper Insert

32. There is no “One Size Fits All” Members will let you know what they want and need so you can tailor financial services for them.

33. The Motivation Behind Reaching, Teaching and Servicing Youth

35. The Motivation Behind Reaching, Teaching and Servicing Youth

36. The Secret The Motivation Behind Reaching, Teaching and Servicing Youth Manage ALL of your touch-points. Your BRAND is your most precious asset. Ensure that everyone understands the lifeblood to your success and longevity is not tomorrow, but today and yesterday.

37. Strategic Millennial Marketing Planning Process The Motivation Behind Reaching, Teaching and Servicing Youth Step 1 – Understand Your Market & Competition Step 2 – Understand Your Millennial Customer Step 3 – Position Yourself in the Market Step 4 – Develop Your Marketing Messages Step 5 – Determine Your Marketing Methods Step 6 – Set Sales & Marketing Goals Step 7 – Develop Your Budget & Metrics

38. The Motivation Behind Reaching, Teaching and Servicing Youth Evolution of Generational Marketing Efforts Emerging Optimizing Strategic time Value Returned

39. So…. Let’s Have Some Fun! The Motivation Behind Reaching, Teaching and Servicing Youth

40. Generational Marketing Road Map The Motivation Behind Reaching, Teaching and Servicing Youth

43. Strategic Marketing Planning The Motivation Behind Reaching, Teaching and Servicing Youth ANNUAL WEEKLY MONTHLY QUARTERLY SEMI-ANNUAL ANNUAL

44. The Motivation Behind Reaching, Teaching and Servicing Youth The Secret There is NO SUCH THING as over communicating… Effective communication is built on personal perception… however, you can create a reality by always being on the forefront of all issues and ensuring contact happens at least 6 times with staff and every 60 days with customers.

45. Learn From Other Industries! The Motivation Behind Reaching, Teaching and Servicing Youth

46. Ideas to Share

51. The Motivation Behind Reaching, Teaching and Servicing Youth

52. The Motivation Behind Reaching, Teaching and Servicing Youth www.CUafterUSC.org

54. The Motivation Behind Reaching, Teaching and Servicing Youth

56. The Motivation Behind Reaching, Teaching and Servicing Youth The Secret Be a student of the game. Be successful because you say you are (and you can then prove it!) Learn from your actions, prepare for everything, create alternatives, share success/failure, constantly seek ways to become better/faster/stronger!

58. Eric Gagliano SVP, MarketMatch [email_address] 937-426-9848 Thank You!