You have a website, but... The art of getting found onlin

You Have a Website, But Who Knows… Who Cares? The Art of Getting Found Online Free Webinar Wednesdays May 5, 2010 Eric Cook, Certified Internet Business Consultant

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of the Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Makes a Great Website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why It Matters… ,[object Object]

“Field of Dreams” Marketing Plan

How To Get Found Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Should I Bother with Search Engine Marketing? ,[object Object],[object Object],[object Object]

Who’s Searching For You??? ,[object Object],[object Object],[object Object],[object Object],[object Object],michigan banking Source : comScore, Hitwise

Search Trends Source : Google Insights

HTML 101 “What is Meta Data”

Behind the Scenes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (SEO)

Defining SEO “ What the search engines want to see is just what your users want… Frequently updated , quality and relevant content .” Mary O’Brien Former Director of Sales, Overture.com

Key SEO Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],SEO & SMO Work Together Hello. I’m SEO. And I’m SMO.

Paid Search Marketing Pay Per Click (PPC)

Defining PPC ,[object Object],[object Object],[object Object],[object Object]

More Than Google… There's a lot of searching going on out there!

Total Coverage Positioning in top paid listings Paid listings in organic directory listings

You Control… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monitor Performance You can see what every Ad Dollar is doing for you with Paid Search Marketing for maximum ROI.

Paid Search Marketing & Display (Banners)

The Buying Funnel Display/Banner Ads Paid Search/PPC

E-Mail Is Cost-Effective 1.7x 1x 4.1x 6.9x 34.3x 2.4x 1x 5.9x 7.1x 8.2x Cost per Lead Cost per Customer

Why E-Mail Marketing? ,[object Object],[object Object],[object Object],[object Object]

E-Mail Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Internet Marketing Metrics

Determining an ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting & Audio ,[object Object],[object Object],[object Object]

Webinars ,[object Object],[object Object],[object Object],[object Object],[object Object]

Whitepapers & Articles ,[object Object],[object Object]

Presentations ,[object Object],[object Object]

Screen Capture & Demos ,[object Object],[object Object],[object Object],[object Object]

Monitor the Web ,[object Object]

Never Miss Another Word™ ,[object Object]

iPod Nano ,[object Object],[object Object]

Questions - Eric Cook [email_address] www.LinkedIn.com/in/EricCookMBA www.Facebook.com/ECook www.Twitter.com/EricCook www.PoweredByWSI.com (269) 841-5007

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