AltugYilmaz-AkarSumset-UXAlive17-Gamification

1. #UXAlive17
#oyunlastirma
@ercanaltug
@aakars

2. “ Yaşlandığımız için oyun oynamayı bırakmayız,
oyun oynamayı bıraktığımız için yaşlanırız. ”
George B. Shaw

3. Oyun tarihi

4. Play / Games / Gamification

5. Oyun/laştırma
"I think gamification is probably more like 75% psychology and 25% technology ‘’
Gabe Zichermann
www.gamification.co
www.gamification.co

6. motıvaSYON
Dışsal Motivasyon İçsel Motivasyon
Uzmanlık
Gönüllülük
Ulvi bir hedef
Self Determination Theory

8. Fun!

10. Fun!

11. Fun!FunCTIONAL!

12. Player’s Journey / Oyuncunun Yolculuğu

13. motıvaSYON
Dışsal Motivasyon İçsel Motivasyon
Para
Rozet
Ödül
Ceza
Maaş
Primler
Terfiler
Uzmanlık
Gönüllülük
Ulvi bir hedef
İlgi
Merak
Tutku
Aidiyetlik
Self Determination Theory

15. GAMIFICATION
HACKS GROWTH
BIT.LY/METPD
presented by
@UX Alive '17
Akar
Sumset
BECAUSE SCIENCE

16. MASS
INTERPERSONAL
PERSUASION
by BJ FOGG
06
BIT.LY/METPD

17. 10
16.000.000
WEEKS
TOTAL
USERS
1.000.000DAILY USERS
BIT.LY/METPD

18. PERSUASIVE
EXPERIENCE
1. "MIP builds on an experience designed to
change attitudes and/or behaviors"
BIT.LY/METPD

19. BIT.LY/METPD

20. PERSUASIVE
EXPERIENCE
DIRECT vs. INDIRECT
DIALOGUE vs. MONOLOGUE
FUN vs. FEAR
BIT.LY/METPD

21. AUTOMATED
STRUCTURE
2. "MIP relies on computers to automate
the persuasive experience"
BIT.LY/METPD

23. SOCIAL
DISTRIBUTION
3. "One friend can invite another
friend to join...
The process then repeats"
BIT.LY/METPD

25. RAPID
CYCLE
4. "the time between invitation, acceptance, and a
subsequent invitation needs to be small"
BIT.LY/METPD

27. HUGE SOCIAL
GRAPH
5. "A network of millions of people
connected to one another"
BIT.LY/METPD

29. MEASURABLE
IMPACT
6. "People must be able to observe the effects of
intervention."
BIT.LY/METPD

31. 10
16.000.000
WEEKS
TOTAL
USERS
1.000.000DAILY USERS
BIT.LY/METPD

32. thank you
in/akarsumset in/ercanaltug
bit.ly/metpd
@aakars @ercanaltug
@akar
Somebody
said food?