2. Your audience is online
Facebook has crossed 350 million users: that’s 5
per cent of the world’s population.
On an average, users spend more than half an
hour every day actively using Facebook.
40 per cent of Orkut’s users come from India.
Sources: Mark Zuckerberg, http://blog.facebook.com/blog.php?post=190423927130 / Alexa.com
3. The Secret
Content Community
Communities are built around shared interests.
The key to building a successful community is enabling
content.
Your audience is smart: you can’t separate online and
offline content.
4. What we do
✦ Generate & manage content
✦ Search optimization and marketing strategy
✦ Social Marketing strategy
✦ Architect technology platforms
5. Our Process
✦ We are process oriented and believe our method
leads to significant results.
✦ We first prepare a report that clearly outlines
where you are today, and the way forward.
✦ Content Strategy and Search Engine
Optimization go hand in hand, followed by
Social Media Marketing and Search Engine
Marketing
6. Research & Analysis
✦ We analyze the existing site’s performance, it’s
current level of search engine optimization.
✦ We careful study keywords related to the site,
see how the content maps to relevant keywords
and come up with a content strategy.
✦ We look at current traffic patterns and based on
target audience analytics we come up with a
search marketing strategy.
7. Content Strategy
✦ The Internet’s First Axiom: You cannot control
all content about you.
✦ The Internet’s Second Axion: You must try to
drive your own narrative
✦ These conflicting axioms form the basis of any
content strategy we come up with.
8. Search Engine Optimization
✦ If content is king, then links are the queen. The
first step for online traffic generation is SEO
✦ Done at various stages of various keyword
optimization level
✦ Continuous iterations for best keyword
optimization
10. A Simple Definition
Articles that get you talking, viral videos
that get you sharing, and applications that
you have to recommend to everyone on
your social network.
11. The Power of Clusters
Clustering of target audience based on parameters as age,
behavior etc.
Promotion according to clusters by virals, blogs, social
networking etc.
Establishment of Online Brands
12. we are e-pixel
✦ A team of people with a combined experience of
20+ years in content, design, technology and
online marketing strategy.
✦ We don’t use large-caps ... which means we pride
ourselves on telling it like it is, and delivering
results
