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Influencing Influencers QUORUM PR June 2008
Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Influence ,[object Object],[object Object],Message 1 Message 2 Message 3 Message 1 Message 2
Messaging vs Interacting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methodology PUSH PULL &
Push & Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviews & Opinions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Calendars ,[object Object],[object Object],[object Object]
Proactive Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Universe of Innovation Types Disruptive Innovation Application Innovation Product Innovation Platform Innovation Enhancement Innovation Process Innovation Experiential Innovation Integration Innovation Marketing Innovation Business Model Innovation Line Extension Innovation Value Engineering Innovation Renewal Innovation Organic Renewal Structural Renewal
Flexibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magazines: Press Release + Interview
Dailies and Weeklies: Press Release
Online Media: Press Relese
Magazines: Press Release
Magazines: Press Release
Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research & Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging the Blogosphere ,[object Object],[object Object],[object Object]
Engaging the Blogosphere ,[object Object],[object Object]
Engaging the Blogosphere ,[object Object],[object Object]
Engaging the Blogosphere ,[object Object],[object Object]
Engaging the Blogosphere ,[object Object],[object Object],[object Object]
Engaging the Blogosphere ,[object Object]
Engaging the Blogosphere ,[object Object],[object Object],[object Object],[object Object]
Engaging the Blogosphere ,[object Object],[object Object]
Engaging the blogosphere ,[object Object]
Engaging the Blogosphere ,[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hi-Tech PR Agencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional PR Agencies Managers Seniors Juniors Directors BTB Before the Bubble
Traditional PR Agencies Managers Juniors ATB After the Bubble Seniors Directors
Quorum PR Matrix EB IV GB TV Freelance Freelance Freelance Freelance Freelance Freelance MEDIA MEDIA MEDIA CLIENTS CLIENTS CLIENTS MEDIA
Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths ,[object Object],[object Object],[object Object]
Added Value ,[object Object],[object Object],[object Object],[object Object]
Past: Computer
Past: Peripherals
Past: Software
Past: Networking
Past: Other Hi-Tech
Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUORUM PR Via M. Gioia 82 tel. (02) 36504831/2 fax (02) 700547907 Italo Vignoli – (348) 5653829 [email_address] Enrico Bianchessi – (348) 5316441  [email_address]

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