Bank Foundations and Art in Italy: a new project to advertise

1. A project to advertise the
Italian artistic heritage
with Internet
Travel in Italy through the works
restored by the intervention of the
Banking Foundations
Private Property of Consulting &
Promotion 1

2. What are the “Bank Foundations”
 Foundations of banking origin are non-profit, private and autonomous,
pursuing only the purpose of social and economic development. I am 88
and have substantial assets, investing in diversified, conservative and
profitable.
 Since the profits from the good management of these investments take the
resources to support activities of collective interest, particularly in the areas
of scientific research, education, art, health, culture, conservation and
enhancement of environmental assets and landscape, assistance to
vulnerable groups in society and in all those areas, among those allowed by
law, the Foundation believes that each provide in their statutes.
Private Property of Consulting &
Promotion 2

3. The art in the bank foundations
 As philanthropic entities, the foundations of banking origin each year to provide free
round and a half billion euros over the last 6 years the growth of payments was on
average 8% a year and since 1993 of 20.6%. Among the 20 sectors which every
three years each Foundation selects five, as defined in relevant fields, which gives
most of the resources that will provide (at least 50% per year).
 Among the 20 "permitted areas" by law, 7 are those which concentrates most of the
disbursements of the Foundations. Based on the amount of input, first confirming the
sector art, activities and assets with a market share of 30.6% (30.7% in 2006,
because the total amount of donations has grown in terms absolute increase in the
payments sector: +7.4%). In this area the main area of action is that of conservation
and enhancement of the architectural and archaeological assets (accounts for 33.7%
of disbursements to the sector), individua payments have an average more than
twice the average for the sector and partnership with other actors, both public and
private, are quite frequent. In second place there are initiatives in support of artistic
and literary production (19.2%), follows the industry as other cultural and artistic
activities (18%) because it includes a very diverse variety of initiatives that have not
been classified in heading already encoded. In fourth place with 10.4% of the
resources provided to the sector are the activities of museums, the fifth of the Visual
Arts (6.5%), and Libraries and archives (3.2%) and Books and other media (1 , 8%).
Private Property of Consulting &
Promotion 3

4. The presence of Foundations Bank in
the national territory
Private Property of Consulting &
Promotion 4

5. Cultural tourism
 "Not enough visits to museums ....“ We need to breathe to the tourist
in Italy is that the atmosphere and emotions of the place, offering a
unique experience that the reasons to come back.“
 An operation to be carried out and communicate first of all within the
territories themselves, ie by involving operators in process of
gradual rediscovery of its own traditions and their artistic and cultural
heritage
 In order to create a virtuous circle tour, - focused, the field of cultural
tourism that is now in Italy about 25% of total business - and it is a
significant development in the segment - it must be disclosed by any
means works of art which have been maintained and developed with
the fundamental foundations of banking.
Private Property of Consulting &
Promotion 5

6. So what to do?
 Regroup and organize into a single website restored
works of art with the economic contributions of the
banking foundations;
 Disclose the website through the help of local authorities
and the Ministry of Tourism, recently restored;
 Create synergies with the Chambers of Commerce
Abroad and all the tourist agencies responsible for
capturing the attention of tourists in the process of
choosing the country as Italy's goal;
 Offer complete packages to visit the works of art listed
on the site.
Private Property of Consulting &
Promotion 6

7. Our sources
 ACRI
 ENIT
 Ministry of Italian Tourism
 ISTAT
Private Property of Consulting &
Promotion 7

8. Who we are, what we do
 We are Senior Consultants at the Department for Development and
Competitiveness of Tourism in the Ministry of Italian Tourism;
 We have the experience to to help you in promoting your product, be
it a service or a facility in Italy and abroad;
 We also disclosure of your material, not only through the "usual"
channels, but by investigating the possible variants of distribution
with new methodologies in co-partnership and putting the focus on
new marketing techniques;
 We study the Marketing Plan, in agreement with you will follow the
correct application;
 …we would like to develop this project with you!
Private Property of Consulting &
Promotion 8

9. Our contact details
Private Property of Consulting &
Promotion 9