SimpliFITy is an Android app that makes fitness really easy by dramatically lowering the difficulty of fitness activities, and seamlessly integrating them into our lifestyles. The app has the disruptive potential to convert 100s of millions of non-doers into doers of health activities

1. Being Healthy is Easy
SimpliFITy - Weaving Fitness into Lifestyle

2. So, What’s the Story?
Those in age group 40 and above have critical concerns
about health. They have a clear need for solutions such as apps that
enable healthy behavior changes.
Enabling solutions for this segment require a framework
aligned to its motivations and constraints
Current fitness apps do not have this alignment and hence are not
able to achieve the desired behavior change
simpliFITy is the first smartphone app that has the potential to
convert a large % of this segment to start doing fitness
activities everyday

3. Fitness Activities for 40+ and Seniors
80% do
LITTLE OR NO
health
activities 20%
do a
lot
80% do
SOME health
activities
20%
do a
lot
simpliFITy can Change this to
Doing even some
activities will make a
big difference to their
health and fitness
Doing no activities
results in serious
health problems,
including mortality
Current Scenario

4. How can simpliFITy Drive this Change?
simpliFITy brings about healthy behavior
changes by simplifying fitness activities -
breaking them into smaller bits
and integrating them with lifestyle

5. Through this Simplification
simpliFITy Makes Users Do the Following
Day After Day After Day
Have
Enough
Water
Enough
Walking
Do Really
Simple
Exercises
Short
Breathing
Sessions
Have
Healthy
Foods

6. 500+ users have already
downloaded the first version and
have been using it last few weeks
Feedback from, and analytics of,
these users are highly encouraging

7. simpliFITy can make a serious
difference to the health of 500+
MILLION users worldwide.

8. To achieve this million-fold
growth…
We need to take simpliFITy to the
next stage in both product and
marketing.
We are keen on getting venture
funding for this

9. Interested?
Talk to
Narasimhan Santhanam
Cofounder, simpliFITy
M: +91-98413-48117
narsi@simplifity.com . www.simplifity.com
Here’s to your health!