Communication is the process of transmitting
information from one person to another.
“ Communication is an exchange of facts, ideas,
opinions or emotions by two or more persons: The
main purpose of Communication is to inform or to
bring round to a certain point of view or to elicit
action.” – W.H. Newman and C.F. Summer Jr.
“ Communication is the process by which information
is transmitted between individuals and/or
Organizations so that an understanding response
result.” – Peter Little.
4. The Frequency of Communication:
The frequency of communication depends of a
number of factors:
The nature of the business
Company’s organization plan
The nature of the people who make up the organization.
5. Forms of Organizational Communication
There are three broad categories-
External- Operational Communication
6. Internal-Operational Communication
Internal-Operational Communication consists of the structured
communication within the organization that directly relates to
achieving the organization’s work goal.
There are structured communication in all parts of Operating Plan –
Report from databases, decisions in the chain of command,
memorandums conversations, and the like.These are the internal
communications needed for achieving the Organization’s goal.
7. External- Operational Communication
External- Operational Communication is that part of an organization’s
structured communication concerned with achieving the
organization’s work goal that is conducted with people and group
outside the organization.
It is an elementary principle of business that because a business
organization’s success depends on its ability to satisfy customers’
needs, the organization must communicate effectively with the
customers, manufacturers and distributors.
These interdependence necessarily creates needs for communication.
8. Personal Communication
Personal Communication is all the incidental exchange of information
and feelings in which human beings engage whenever they come
Personal Communication helps to form and affect workers viewpoints
And workers viewpoints affect their performance
On the other hand, affecting workers viewpoints depends on the extent
of personal communication permitted them.
9. The Organization’s Communication Network
Information flow in a business form a complex
network. This infinitely complex information flow in a
modern day organization may be linked to the
network of arteries and veins in the body.
The main lines are much like the network of arteries in
the body. In modern office, these channels are formed
by computer information systems.
10. The Organization’s Communication Network
The secondary network is made up of personal
communication. These are like the veins of a body.
This secondary network is highly complex and
The informal communication is far more effective than
it may at first appear.
Managers, however, can use this effectively – that is,
they keep in touch with the grapevine and turn it into
a constructive tool.