Better Place presentation

1. Better Place Denmark
Torben Andersen, Chief Commercial Officer
March 2012

2. “How do you make the world a better place by 2020?”
End dependence on oil...
…accelerate the transformation to a sustainable electric
automotive solution
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3. Better Place Solution | Better Place Addresses
Historic Barriers to EV Adoption
Mass adoption of EVs will not happen without a solution which provides an economically attractive and
convenient infrastructure platform
Consumer
Historical Barriers Better Place Solution
Requirements
•Working closely with OEMs on adapting
Driving experience Full performance cars traditional car design to new EV
specifications
•Battery ownership is separated from car
Comparable upfront costs
Affordability b/w EV and ICE
ownership, relieving drivers high upfront
cost of battery
•Ubiquitous recharge infrastructure and
Drive distances with
Range anxiety confidence
battery switch stations allow long-range
driving
•In-car software provides interface between
Customer support In-car and on-road support the driver, the battery and the car, and on-
road support gives driver reassurance
•Service and Control Center intelligently
EVs cannot scale without
Grid management high-level grid management
manages electricity grid to ensure
optimization of demand
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4. The electric car network operator

5. Better Place Denmark | Go To Market model
• Customers
• Fleet owner – public and private
• Early adopters among consumers
• General Consumers
• Channels
• Visitor Center
• Leasing companies
• Car dealers
• Web
• Products
• Subscriptions for annual mileage
• Switch Battery
• Fixed Battery
• Roaming Customers
• Additional Services i.e. extra charge spot
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6. Our value proposition and pricing for Denmark

7. Q&A
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