Small group coaching for social media success

Let’s start the new year off right, define what social
media sites your business should be on and create a
social media calendar plan to use daily

www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media

What we’ll go over
 What social media sites does your business need to be
on
 Facebook Business Page
 YouTube
 Twitter
 Instagram
 Pinterest
 Are you missing out on potential customers?
 We’ll create a tactically plan to follow 30 mins a day
 You’ve got there attention… now what


Wondering who I am?


Wondering who I am?
 My passion is working as a social media consultant,
your personal agent for social media success.
 President of Deerfield Valley Sitters, LLC. I manage a
team of sitters who watches the kids, so parents can
enjoy some personal time in the Mt Snow area.
 I grew up in an entrepreneur family and started my
first business at age six selling homemade waxed
leaves to Vermont visitors during Fall.


Are you missing out on potential
customers?

In short answer, like my twin 3 and a half year old boys
new favorite word,

“YUP”


2 Reasons Why

1. You’re not hanging out in the places your customers
are
2. Not filling their needs, which is:
 Being social and show off to their friends what they’re doing
 who with, and
 what they’re eating and/or buying


Here we go...
We’re going to jump into Facebook Business Page


Facebook Business Page
User Base: 950+ Million Users (public information)
The Positives:
 Facebook is the largest social network in the world in
terms of users
 More likely than not, your friends, family and co-
workers are already on
 Interact with your past and future customers
 For smart phone users there is a mobile app for that
 Did I mention that everyone and their mother is on
already?


What Facebook can do for you:
 Vanity URL of your business name to make it easy for
people to search for you business
 Share posts, videos, and what your business is doing to
stay current
 When someone asks you a question, you could
respond in detail in to Facebook
 Link Facebook to your Twitter account
 Location check-ins (more on this in a bit)


YouTube
User Base: 800 million unique users each month
 YouTube is primarily focused on video sharing
 Have to have Google account
 In addition to posting videos on the site you can also
embed videos to your Web Site
 You can find anything from
 videos of your area
 commercials
 movie trailers
 product reviews
 how-to videos


What YouTube can do for you:
 Choose your channel URL the same as your Facebook
URL
 Create short clips (less than 3 mins) of the products
you sell or services you provide
 Record an important meeting and share it with
employees and perhaps customers
 Post customer testimonials
 Show your product or service in action


What YouTube can do for you:
 Take viewers on a tour of your office, route to work,
town that you live in
 Post links of your videos to your social media sites
 Add a Call-to-Action to your videos to drive traffic
back to your website
 Create “How to” videos
 Post solutions
 Answer customer-specific questions – imagine how
surprised a customer would be when you point them
to a video with the answer


Twitter
517 million twitter accounts, although only 262 million are active
The Positives:
 Every “tweet” is limited to only 140 characters
 Instant communication with a blink of an eye
 News has been found to be breaking on twitter before
anywhere else
 There are no NOISE filters, which means everything
you post is visible
 The use of Hashtags (#keyword) allows for easy search
results to find the tweets you want


What Twitter can do for you:

Businesses can utilize Twitter in a variety ways:
• press releases
• offers and other announcements
• conduct surveys
• customer support channel


What Twitter can do for you:
 Know who’s talking about you/ business name by
using the search feature
 Twitter is a relaxed social site; share what’s for lunch
 Use URL shortening tools like Hootsuite or Owl.ly
 Commenting on tweets and retweeting is a great way
to build a community


Instagram

 Instagram, the photo-sharing program with its own
social site

 Instagram is PURELY a mobile photo sharing network
currently. Instagram.com is nothing more than a
landing page directing you to the IOS and Android
store to download the app.


Instagram
User Base: 80+ million users
The Positives:
 Fastest growing mobile photography network
 Simple to use, all images maintain the square look and
you only have a small handful of filters to uploaded an
image
 It is FUN! It is nice to have a social network for
photographers that isn’t professional and serious all
the time
 You can post your Instagram photos directly to
Facebook, Tumbler, Twitter, and Foursquare

What Instagram can do for you
 Show off your products [idea laser-zoom in one of your
products and engage with followers by asking them us
they can guess what it is]
 Show how it’s made
 Show your followers behind the scenes
 Show the impact of what your products or service can
do
 Give a sneak-peek of new things that are happening
 Share the cuteness, give followers that “awe” moment
for them to “like” the photo for others to see


Pinterest
Pinterest is the newbie on the block that has generated a
storm of interest, quickly surpassing older and newer
social media sites.

How it works:

 Users “Pin” content they find on websites, their
personal website to their Pinterest boards. Or search
on Pinterest and look threw their friends boards to add
to their personal boards.

Pinterest: How it works
 It focuses on sharing photos between users

 layout is similar to a Pinboard, where users can re-post
(or re-pin) images from other users.

 Images are posted into category collections,


Pinterest: How it works
 such as Humor, Favorite Places and Books you’ve read,
and link to the original source.

 The live hyperlink from the thumbnail becomes
“pinned” on your boards, then allowing other users to
follow it back to the original website

 This has potential to help drive traffic back to your
website and leverage your time on Pinterest effectively.


Pinterest
User Base: 23 million as of July, 2012

 One of the fastest growing social networks today
 1.7 billion page views a month
 Simple to use. Create boards to organize your content.
 The whole idea is for content to spread easily.
 The demographics on the network are heavily in favor
of women (90% last I heard)


You’ve got there attention… now what

Post.
Be social.
Inspire.


Defining what to post about
 Products or services that you sell

 Photos of your location with happy customers in your
store, restaurant or photos of happy people using your
product

 Funny comics about your topic of business

 When you read blogs or online newspaper articles you
can post it to your followers for them to enjoy


Encourage people to check in at location

You’re creating, “I’m here and you should be here too”

 Once the person “checks-in” their promoting for you
 They’re putting your business on the map and that
person may have 359 friends (the average),
 That means the person just put your business in front of
359 friends

Cool, huh?

 What if you took it one step further?

Create a back drop for people to take
photos of themselves at?
So they come in:

 enjoy your location presence
 take a photo with your logo, location address, and your
business name and…
 post it to their average 359 friends. Win-Win for you!

Leave the creativity of the people to take the photos of
themselves and family, then posting it onto their social
media sites.


30-Mins a Day Plan
1. Set up RSS feeds or reader bookmarks to blog –Feedly or
Google Reader work great
• Scan threw your Feed for inspiration and repost useful
content to your customers

2. Check your Google Alerts for your keywords and
company mentions


30-Mins a Day Plan
 Log into each profile and check your messages, news
feed

 Then do what I call a 3-3/2


30-Mins a Day Plan
 Do a 3-3/2 check on your newsfeeds

* After you sign into your account do a quick read
through what people posted and “like” or Retweet no
less than
* 3 Retweets or “likes”
* Then respond with either questions or praises to 3
* Spend no more than 2 minutes responding


30-Mins a Day Plan
 It’s a basic plan however with a plan in place it will get
the ball rolling and gain momentum

 You’ll start to see positive results


Recap on what we learned
 You know what Social Media sites work best for you
business
 And it’s written on your To-do list what accounts to set-
up

 A plan to follow 30 mins a day

 You’ve got there attention and you know what to do


Upcoming Event
 February 21 at 12pm-1pm same place, Graduate Center
 Coaching will be on Hootsuite

 In depth look at Facebook Business Page

 Viewers choice – I’ll send out an email to get your feed
back on what social media site you would like to know
more about


Small Group Coaching for Social Media
Success

Thanks for Attending and I look forward to
seeing you next on February 21 at 12pm

www.EmilySusan007.com

Emily Susan Hammer @EmilySusan007


Small group coaching for social media success

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