2. Ogilvy
was
one
of
the
first
interna8onal
agencies
in
Hungary
to
open
its
office
in
1988.
The
Ogilvy
network
has
450
offices
in
173
ci8es.
Ogilvy
is
owned
by
WPP,
the
world
leader
in
marke8ng
communica8on
services.
3. Ogilvy
Group
Budapest
is
a
full
service
agency.
It
consists
of
four
affiliates
specialising
in
different
tasks.
In
case
of
integrated
campaigns
Ogilvy
Adver=sing
leads
the
projects
and
integrates
the
specialized
knowledge
into
one
campaign.
4. Ogilvy
Group
Budapest
is
the
Crea8ve
Agency
of
the
Year
in
Hungary
2011/2012
on
the
crea=ve
ranking
of
Hungarian
Adver=sing
Associa=on
9. The
big
IdeaL
is
Ogilvy’s
proprietary
methodology
for
brand
development.
10. The
idea
of
Big
IdeaL
comes
from
the
observa=on
that
the
most
successful
brands
are
those
(i.e.
perform
well
on
the
stock
market)
that
have
a
strong
point
of
view.
Cultural Brand’s
Tension Best Self
The
best
big
ideaLs
seem
to
live
in
the
intersec=on
between
these
two
things
–
a
cultural
tension
within
the
target
group
and
a
virtue
of
the
brand
that
reflects
to
this
anxiety.
11. One
of
the
most
famous
and
successful
examples
of
Big
IdeaL
is
Dove.
Dove’s
big
ideaL
–
that
rocketed
the
brand
–
has
built
on
the
phenomena
that
the
“ideal
woman”
portrayed
by
mass
media
is
unreachable
for
nearly
all
of
the
women
and
it
rather
bothers
than
inspires
them.
12. Dove
believes
the
world
would
be
a
beOer
place
if
women
were
allowed
to
feel
good
about
themselves.
16. Fusion
always
starts
thinking
from
business
ambi=ons,
finding
solu=ons
through
unfolding
a
consumer
journey
and
finishes
with
measuring
the
campaign
performance.
17. To
know
more
about
our
works
please
visit
www.ogilvy.hu/work
and
for
more
informa=on
about
us
please
go
to
www.ogilvy.hu
