Roger Christie

Sydney, Australia, NSW Australia

Consultant | Speaker | Business of Tomorrow. Helping organisations get better business outcomes with social.

Apparel / Fashion

I founded Propel to help organisations get better business outcomes with social. It's interesting to see how many organisations - and consultancies and agencies - focus first on social media channels and campaign activities. But with more than a decade’s experience across industry, consultancy and agency, I advise clients on the importance of aligning social initiatives with organisational strategy to deliver better outcomes. Channels certainly have a valuable role to play further down the chain, but we focus on improving business performance through social capabilities aligned with organisation and customer needs. Why social capabilities? The time we've spent with boards and executive...