5. Our Strategic Planning Approach Understand the Key External Factors that will influence reimbursement marketplace Identify the Strategic Imperatives Leverage internal experience that can influence coverage and Reimbursement success Align tactical execution with strategic imperatives
10. Community Payer Advisors: Identifying the Missing Link Managed Care Formulary Decisions Safety and Efficacy Community Physician Influence Literature, Publications, Compendia FDA Label Indications Pricing and Contracting Competition Demand/ Utilization
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12. Primary Payer Market Research Primary Provider Market Research Identification Verification Secondary Market Research (Identified Providers Only) Scrubbing Match identified providers against AMA database Integration Overlay all additional data (Prescribing, Formulary, Market Share, Co-pay, etc) The Process