The document provides tips and suggestions for marketing on a small budget or no budget. It encourages utilizing free resources like social media, blogs, buzz marketing and word of mouth. Low cost ideas mentioned include bringer cards, microsites, car window stickers, media cards and random acts of community kindness. The document emphasizes tracking results, utilizing all available free resources, and thinking long-term with marketing strategies.

1. Welcome!
Twitter your comments and questions
Small budget questions #cheapmm
No budget questions #freemm

3. You have a small budget.

4. You have a small budget.

6. • Makes you a good steward of your money

7. • Makes you a good steward of your money
• A recession doesn’t matter

8. • Makes you a good steward of your money
• A recession doesn’t matter
• Your budget plan is very detailed

9. • Makes you a good steward of your money
• A recession doesn’t matter
• Your budget plan is very detailed
• Job security

10. • Makes you a good steward of your money
• A recession doesn’t matter
• Your budget plan is very detailed
• Job security
• You spend more time prioritizing your expenditures

11. • Makes you a good steward of your money
• A recession doesn’t matter
• Your budget plan is very detailed
• Job security
• You spend more time prioritizing your expenditures
• When you get a larger budget, you’ll spend it wisely

12. • Makes you a good steward of your money
• A recession doesn’t matter
• Your budget plan is very detailed
• Job security
• You spend more time prioritizing your expenditures
• When you get a larger budget, you’ll spend it wisely
• Forces creativity

14. Anyone who lives within their
means suffers from a lack of
imagination. --Oscar Wilde

16. • Budget

17. • Budget
• Information

18. • Budget
• Information
• Media

19. • Budget
• Information
• Media
• Services

20. • Budget
• Information
• Media
• Services
• Equipment

21. • Budget
• Information
• Media
• Services
• Equipment
• People

22. • Budget
• Information
• Media
• Services
• Equipment
• People
• People’s media, services & equipment

24. what box?

26. My definition of out of the box is:
Doing things differently, expressing creativity and
leading the way, even if your path is that of the unknown.

28. “It's hard for corporations to understand
that creativity is not just about succeeding.
It's about experimenting and discovering.”
– Gordon MacKenzie
Author of Orbiting the Giant Hairball

32. Brainstorming: free

34. Print materials: $150

36. Local ad: $400

38. Billboard: $3000

40. Marketing/media budget: $0

41. Creativity: Priceless

43. • Increase your creativity… and your teams’ creativity

44. • Increase your creativity… and your teams’ creativity
Books, blogs, social media groups

45. • Increase your creativity… and your teams’ creativity
Books, blogs, social media groups
Meetings

46. • Increase your creativity… and your teams’ creativity
Books, blogs, social media groups
Meetings
Idea journaling

47. • Increase your creativity… and your teams’ creativity
Books, blogs, social media groups
Meetings
Idea journaling
• Cultural relevancy

48. • Increase your creativity… and your teams’ creativity
Books, blogs, social media groups
Meetings
Idea journaling
• Cultural relevancy
• Playtime

49. • Increase your creativity… and your teams’ creativity
Books, blogs, social media groups
Meetings
Idea journaling
• Cultural relevancy
• Playtime
• All ideas are good

51. cheap stuff.
free stuff.

53. Bringer cards
•photos cut in half
•no minimums
•$.05 each

55. Microsites & Branding

56. Microsites & Branding
mymiserablemarriage.com

57. Microsites & Branding
mymiserablemarriage.com
badecono.me

58. Microsites & Branding
mymiserablemarriage.com
badecono.me
hugofwar.com

61. billboard

62. money giveaway
billboard

63. money giveaway
billboard
car window stickers

65. Bringer Events

66. Bringer Events

67. Bringer Events

69. Other cheap stuff:

70. Other cheap stuff:
Random acts of community kindness

71. Other cheap stuff:
Random acts of community kindness
Media cards, info cards

72. Other cheap stuff:
Random acts of community kindness
Media cards, info cards
Website

73. Other cheap stuff:
Random acts of community kindness
Media cards, info cards
Website
Church social networking site

75. Social media & social networking

76. Social media & social networking

77. Social media & social networking

78. Social media & social networking

81. Blogs

83. Buzz marketing & word of mouth

84. Buzz marketing & word of mouth
14% trust advertising

85. Buzz marketing & word of mouth
78% trust peers

87. Other free stuff:

88. Other free stuff:
Free media sites

89. Other free stuff:
Free media sites
Piggyback on current media

90. Other free stuff:
Free media sites
Piggyback on current media
Share with others

92. Track your marketing.
Know what’s working.

94. Just because it worked in the past,
doesn’t mean it’s still working

96. In-house or outsource?

97. In-house or outsource?
Resource before you outsource

98. In-house or outsource?
Resource before you outsource
Get in touch with your inner analyst

100. Buy equipment if it makes sense

102. Utilize every free thing you
can get your hands on!

104. Don’t reinvent the wheel

106. Don’t put all your eggs in one basket

108. Do microsites… and keep them

110. Put your website on print materials

112. Think long-term exposure

114. Use ALL of your budget

116. Network with other churches

118. Thank you!
Twitter your comments and questions
Small budget questions #cheapmm
No budget questions #freemm