The presentation at Aspen Investment Forum (www.AspenInvestmentForum.com) on January 6th, 2014 about a partnership between one of the largest equity crowdfunding platforms in Europe, OurCrowd and GE.

1. Equity Crowdfunding and the Role
of Strategic Corporate Partnerships
David Stark
January 2014
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November 2013

2. OurCrowd Overview
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Global leader in equity crowdfunding
Raised $30M in over 38 rounds for 30 companies in 2013
10 deals over $1M
First follow-on deal funded in 4 hours
High-quality, continually improving pipeline of new deals
Experienced investment team - 150 years combined VC experience
Portfolio companies doing very well
Starting to expand our business beyond the Israel base of our business
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November 2013

3. “Crowdfunding for real investors”
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Curated site—deals and investors
Select 1-2% of deals we are pitched
We always Co-invest with crowd
Accredited investors only
Managed investments via SPV
Good for companies (one check), Good for investors (protections, rights)
Truly International (investors from 19 countries)
Focus on Follow-on rounds bearing fruit
Mentors program is unique
Taking Board seats in 65-70% of companies
“Crowdbuilding” resonates and works
November 2013

4. Press Coverage in 2013
“The 5 Most Important New
Companies You Need to Know”
Forbes Online | April 2nd
“Medved's latest mission is to blow up the
exclusivity around tech fundraising”
Bloomberg BusinessWeek | August 1st
“An Israeli company trying to change
the way startups are funded”
CNN Business 360 | April 30th
"The most interesting investment of
the week goes to OurCrowd”
WSJ | Feb 8th
“Crowdfunding for
real investors”
thestreet.com | November
“The platform has been an
enormous success…the
ultimate win-win-win
situation, brought to you by an
new and improved Israel –
innovative & confident.”
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November 2013

5. Investing with OurCrowd
1
Accredit online
Browse offerings
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Review diligence
Invest
Track your holdings
Crowdbuilding
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November 2013

6. Announcing Strategic Co-Investment Agreement
with General Electric Ventures
• GE will co-invest with OurCrowd in select early stage
companies in the areas of energy, healthcare, software and
advanced manufacturing
• Investing on the same terms as our members/investors
• First time major corporation has made such a commitment
to an equity crowdfunding platform
Sue Siegel, GE Ventures CEO :“OurCrowd has created a unique
platform for dynamic early stage origination and funding. They offer a
quality investment environment and the partnership will give GE
increased access to early innovation.”
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November 2013

7. Proposed Strategic Partnership
• Strategic partner retains full discretion and control over the money
• Our Crowd provides a guaranteed allocation up to xx% of a given deal or
up to $xxxK, whichever is lower
• If available, Strategic partner can invest more
• Allocation reserved for 10 days or until the deal is 80% funded
• Advanced notice of deals going up on the site and at least 2 weeks to
make a decision
• Decision made at local level (efficiency, flexibility)
• No commitment on part of strategic partner to deploy any or all of this
money
November 2013

8. Partnership Workflow
OurCrowd
OurCrowd Dealflow
(100+
companies/mo.)
Meetings with
Management (2530/mo.)
Priority Deals
(10/mo.)
Deep Due Diligence
(5/mo.)
Investment Decision
(2-3/mo.)
GE Ventures
OC/GE Dealflow
Meeting
Deep Due Diligence
Investment Decision
(3-5/yr.)
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November 2013

9. Strategic Value for Corporate Partners
• Gaining an early window on innovation
• Can make small investments with minimum hassle—local and
quick decision making
• Gain access to approx 50 deals per year in Israel
– If ~30-50% of dealflow is of interest to a corporate partner,
they’ll be choosing from 15-25 deals/year
• Deploying up to 3-5 small investments each year
• Providing an easy, frictionless way to invest
• Important seat at the table with early stage companies with
critical technologies
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November 2013

10. Why Strategic partners on Crowdfunding sites?
• Crowdfunding is emerging as the new 4th leg of the tech
funding ecosystem: joining angels, VC, and corporate investors
• Strategics want to “cherry pick” their deals just like individual
investors-many are tired of turning it all over to managers
• On the other hand they want curated deal flow to provide a
safe environment in which to hunt and choose investments
• Strategics are challenged and attracted by the ability to move
earlier and faster in innovation investments
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November 2013

11. The Value that Strategics Bring
• Huge validation among investors and entrepreneurs
• The fact that a strategic is investing at the same price and fees
as the crowd proves that “democratization” works
• Shared deal flow
• Ability to leverage diligence and domain expertise
• Provides attractive added value to portfolio companies
• Significant source of capital
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November 2013

12. OurCrowd’s Initial Competitive Advantage: Israel
Israel’s Competitive
Country Rank 
2nd
3rd
4th
Total Expenditure
on R&D
Finland
Sweden
Japan
Flexibility & Adaptability
Hong Kong
Australia
Brazil
Entrepreneurship of
Managers
Malaysia
Colombia
Taiwan
Availability of Scientists
and Engineers
Japan
USA
India
Hong Kong
Taiwan
Denmark
Sweden
Venture
Capital Availability
Info Technology Skills
1st
Edge1
USA
Iceland
A highly educated workforce, smart
governance, and continued international
investment opportunities provides Israel
with a serious competitive edge in start-up
creation over other developed countries.
Israel Ranks:
• 1st in the world in Medical Device patents
per capita
• 1st in the world in quality of scientific
research institutions
• 3rd in the world for total patents per capita
• 3rd most scientific papers per capita in the
world
• 2nd in the world in public expenditure on
education
Sources: 1 IMF World Competitiveness Yearbook 2011, , WEF – Global
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Competitiveness Report 2011
November 2013

13. Target of Leading Global Corporations
Between 2005 and
2012, these
companies all
bought at least one
Israeli start-up.
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November 2013

14. Case Study: OurCrowd Invests Alongside Strategic
Corporates
Stefan Gabriel, president of 3M New Ventures: “The investment in VocalZoom will help
us to complement our existing technology in the field [of voice activation], and to
collaboratively develop new products for our OEM customers.”
“We see a great variety of applications in which people may prefer voice as a means to
interact with their personal device environment,” said Robert Visser, vice president of
research and development of 3M’s Energy and Electronics business group. “VocalZoom’s
signal capturing system adds a critical component to 3M’s technology portfolio in user
interfaces and acoustics to enable novel solutions for those spaces.”
“Israel is one of the most vibrant technical and entrepreneurial regions in the world and
there are plenty of opportunities for 3M. VocalZoom is our very first investment and we
look forward to other investments in Israeli high tech startups,” said Nir Leshem,
managing director of 3M Israel.
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November 2013

15. Thank You
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November 2013

16. OurCrowd’s Investment Model
OurCrowd
International
(GP)
OurCrowd
management
company
OurCrowd
investment
vehicle
Management
GP
Accredited
Investors
Special
Purpose Vehicle
Advisory
Control
Investment
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Strategic
Partners
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Portfolio Company
November 2013
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