The document analyzes three brands - Retrospect thrift store, Sugar Philly food truck, and Mitchell & Ness sports apparel store. It finds that while the brands are doing well currently, they could improve their online presence and take advantage of social media and web 2.0 technologies more. All three brands are missing opportunities to better connect with customers and increase awareness through their websites and digital platforms. The document recommends ways each brand could enhance their online experience and digital marketing.

2. Brand One: Retrospect

7. Web Presence

9. Sugar Philly Truck

13. Web Presence

15. Mitchell & Ness

20. Web Presence