Personal Information
Unternehmen/Arbeitsplatz
Washington, DC United States
Beruf
Brand Strategist
Branche
Advertising / Marketing / PR
Webseite
sgottschling.tumblr.com
Info
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Tags
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
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Präsentationen
(2)Gefällt mir
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a useful guide to the brand utility - 2014 version
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The Anatomy Of A Modern Marketer
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Crap. The Content Marketing Deluge.
Velocity Partners
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Digital Strategy 101
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Structuring Content, Restructuring Organizations - CS Forum 2012
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How to measure effectiveness
Mr President
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What is Digital Strategy?
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ideas idea ideas: strategy talk with MAS
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A Hunter's Guide To BS-Free Insights
Tom Morton
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The New Multi-screen World
azizhaddad
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Social Business for Complex Organizations
Edelman Digital
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Strawberry Frog Cannes Workshop 2011
Heather LeFevre
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Molecular Brand 2
Torsten Henning Hensel
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The Molecular Brand
Torsten Henning Hensel
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Personal Information
Unternehmen/Arbeitsplatz
Washington, DC United States
Beruf
Brand Strategist
Branche
Advertising / Marketing / PR
Webseite
sgottschling.tumblr.com
Info
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Tags
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Mehr anzeigen