How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones

Regierungs- und gemeinnützige Organisationen

Lightning Talk from 2019's The Digital Nonprofit conference.

How to Regularly – and Without a Lot of Extra Effort – Find,
Capture, and Share Good Stories About Your Organization
Nicole Jones
Techsoup Director of Communication and Community Engagement
@techsoupcanada | @nicjonestweets

. © TechSoup Global | All rights reserved2
TechSoup’s Mission
To build a dynamic bridge that leverages technology to enable
connections and innovative solutions for a more equitable planet.

“The shortest distance
between two people is a
story”
-Terrence Garguilo

. © TechSoup Global | All rights reserved4
We’ll Cover How To...
Capture: Improve Interview Skills, Story Types and Your Digital
Toolbox
Know how to interview and use the right tools.
Share: Repurpose Stories + Make Informed Channel
Decisions
Success takes one great story and a couple of channels
done well.
Find + Collect: Build a System and Culture for Sharing
Stories
Plan, assign, and cultivate people and resources.

. © TechSoup Global | All rights reserved5
• Plan your storytelling
• Create a document of important moments
throughout the year.
• Create a system with people in place
• Assign a story finder.
• Create a story bank using an online form that can be
filled out by anyone.
• Cultivate a storytelling organizational culture
• From executives to volunteers, collecting great
stories should fall under everyone’s job description.
• Make stories an integral part of every meeting and
host monthly “story cafes.”
Find + Collect: Build a System and Culture for Sharing Stories

. © TechSoup Global | All rights reserved7
• Success takes one great story -- repackage it!
• Newsletter
• eBook
• Podcast
• Infographics
• Email campaign
• Presentations
• Donor thank you’s
• Make informed channel decisions
• Too many channels (especially social media) to
embrace them all.
• What channels are your audience most active on?
What type of content do they like to consume?
Share: Repurpose Stories + Make Informed Channel Decisions

. © TechSoup Global | All rights reserved8
TechSoup Products and Services
for Digital Storytelling and Beyond
Expert-Led
TechSoup
Courses
Donated/
Discounted
Software +
Hardware
Consultant
Connection
Free Skills
Training
Webinars
Cloud
Advice and
Implementation
And so much
more!
Head over to www.techsoupcanada.ca to browse
the catalogue and find additional resources.

9
Thank You!
@techsoupcanada | @nicjonestweets

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