Online retailing in India is bound to experience high growth rates on the back of rising internet penetration in the nation, growing disposable incomes, the smartphone revolution and also the dominance of younger population in the country’s demographics.
2. www.niir.org2
To provide a comprehensive analysis of the Indian e-commerce
industry covering online retailing market
To analyze the present as well as future prospects of the online
retailing in India
To evaluate the macro factors and internal market factors that will
contribute to the industry growth
To comprehend the market potential of online retailing in India
To assess the company profiles of key players in the segment
To analyze the market attractiveness by porters 5 force analysis
To forecast key industry performance parameters
3. www.niir.org3
What is the
present status of
the industry?
What are the
growth drivers &
emerging trends?
What is the
market potential
of the product
(s)?
What are the
macro factors
affecting the
industry?
Who are the
present players?
4. www.niir.org4
1 OVERVIEW
1.1 Segmentation of the Industry
1.1.1OnlineTravel
1.1.2E-Tailing
1.1.3Others
2 GROWTH DRIVERS OFTHE INDUSTRY
2.1 Rising Internet Penetration
2.2 The SmartphoneWave
2.3 Incipient M-Commerce Industry
2.4 Ensuring Customer Convenience
2.5 Changing Perceptions
2.6 The Rural Potential
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2.7 Rising Disposable Income & Expanding Middle Class
2.8 Favorable Demographics
3 EMERGINGTRENDS
3.1 Rising PE Investments
3.2 Business Model Make over
3.3 New Entrants & Expansions
4 PORTERS 5 FORCE ANALYSIS
4.1 Bargaining Power of Buyers
4.2 Bargaining Power of Suppliers
4.3 Rivalry among Existing Players
4.4 Threat of Substitutes
4.5 Threat of New Entrants
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Figure 1 Online Retailing Models in India
Figure 2 Indian E-Commerce Industry- Segmentation
Figure 3 Indian OnlineTravel Industry- Market Size (2007-12, In INR
Billions)
Figure 4 Indian E-Tailing Industry- Market Size (2007-12, In INR
Billions)
Figure 5 Internet Penetration in India (2008-13)
Figure 6 Smartphones Sold in India (2010-17, In Million Numbers)
Figure 7 Mobile Internet Users in India (Dec 2010- June 2014, In
Million Numbers)
Figure 8 Customer Concerns Regarding OnlineTransactions
Figure 9 Internet Consumers in Rural India
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Figure 10 Indian Middle Class Population (Current-2026)
Figure 11 India's Annual Per Capita Income (2008-13, In INR)
Figure 12 Indian Population Distribution by Age
Figure 13 PE Investments in Online Retailing Industry in India (2009-
13, In USD Millions)
Figure 14 Business Models ofVarious Online Retailing Sites
Figure 15 Online Shoppers in India (2011-17, In Million Numbers)
Figure 16 Credit and Debit CardTransactions in India (FY09-13, In INR
Billions)
Figure 17 Indian E-Commerce Industry- Market Size (2007-17, In INR
Billions)
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Figure 18 Indian E-Commerce Industry- Segmentation by Share %
(2017)
Figure 19 Indian E-Commerce Industry- Segmentation byValue (2017,
In INR Billion)
Figure 20 Myntra Designs Pvt Ltd- Ownership Pattern
Table 1 PE Investments in Indian E-Retailing Industry in 2014 (Till
April)
Table 2 Bargaining Power of Buyers
Table 3 Bargaining Power of Suppliers
Table 4 Rivalry among Existing Players
Table 5Threat of Substitutes
Table 6Threat of New Entrants
12. To get a detailed scenario of the industry along with its
structure and classification
To provide a comprehensive analysis of the industry by
covering aspects like:
Growth drivers of the industry
Latest market trends
Insights on regulatory framework
SWOT Analysis
Demand-Supply Situation
ForeignTrade
Porters 5 ForcesAnalysis
www.niir.org12
13. www.niir.org13
To provide forecasts of key parameters which helps to
anticipate the industry performance
To help chart growth trajectory of a business by detailing the
factors that affect the industry growth
To help an entrepreneur/manager in keeping abreast with
the changes in the industry
To evaluate the competitive landscape of the industry by
detailing:
Key players with their market shares
Financial comparison of present players
21. One of the leading reliable names in industrial world for
providing the most comprehensive technical consulting
services
We adopt a systematic approach to provide the strong
fundamental support needed for the effective delivery of
services to our Clients’ in India & abroad
21 www.niir.org
22. Project Identification
Detailed Project Reports/Pre-feasibility Reports
Market Research Reports
Technology Books and Directory
Databases on CD-ROM
LaboratoryTesting Services
Turnkey Project Consultancy/Solutions
Entrepreneur India (An Industrial Monthly Journal)
22 www.niir.org
23. www.niir.org23
We have two decades long experience in project consultancy
and market research field
We empower our customers with the prerequisite know-how
to take sound business decisions
We help catalyze business growth by providing distinctive and
profound market analysis
We serve a wide array of customers , from individual
entrepreneurs to Corporations and Foreign Investors
We use authentic & reliable sources to ensure business
precision
24. Requirement collection
Thorough analysis of the project
Economic feasibility study of the project
Market potential survey/research
Report Compilation
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