The document provides an overview of the Business Model Canvas workshop held by the Brampton Entrepreneur Centre in January 2016. It discusses how the Business Model Canvas is a strategic tool that helps entrepreneurs define their business model by determining key aspects like customer segments, value propositions, channels, customer relationships, revenue streams, key resources, activities, partnerships, and cost structure. Examples are provided of companies like Google, PayPal, and Lamborghini that achieved success by changing their original business models to better meet customer needs and solve larger problems.
12. Business model describes the value an
organization offers its customers and
illustrates the capabilities and resources
required to create, market and deliver
value to generate profitable, sustainable
revenue streams
14. Basically, “What is required to deliver your value proposition”?
http://blog.entrepreneurship.uchicago.edu/post/63694062719/entrepreneurship-essentials-business-model-canvas
15. How Do You Explain Your
Business Model?
With
Business Plan or Business Model Canvas
23. • A value proposition is a statement of the
benefits delivered by your
brand/offering that provide value to the
target customer
• It describes the unique value of your
product or brand and offers a compelling
reason for customers to buy
24. Why your product is different from
everything else on the market
27. Keep in mind that
Value Prop is not your tag line
28. Examples:
Good: “Winners is a department store that offers
fashion conscious consumers the latest brand
names for up to 60 per cent off.”
Bad: “Winners is an off-price department store
owned by TJX that employs international sourcing
and buying power.”
What is it?
For whom?
Values?
29. Examples:
“Google is the world’s largest search engine that allows
internet users to find relevant information quickly and
easily.”
What is it?
For whom?
Values?
Are Internet Users really Google’s customers?
“Google is the world’s largest search engine that
automatically provides advertisers with potential
customers tailored to the ad content, increasing click-
through rates and conversion rates.”
30. Write your value proposition:
For _________________ (insert target customer)
Who _________________ (insert their need/problem)
We have developed _____________ (insert what it is)
That helps __________ _______ (list values)
Activity