Corporate Profile 47Billion Information Technology
Northland Strategic Doing Workshop
1. Strategic Doing in the
Northland Region:
A Workshop
Ed Morrison
Purdue Center for Regional Development
November 19-20, 2009
Monday, November 23, 2009
2. Strategic Doing in the
Northland Region:
A Workshop
Ed Morrison
Purdue Center for Regional Development
November 19-20, 2009
Monday, November 23, 2009
3. My Outcomes
1. A stronger regional leadership team
2. A Northland Strategic Action Plan
Version 0.1
3. Leaders who understand how to guide
Strategic Conversations with Strategic
Doing
4. Leaders comfortable with the Web 2.0
workspace: Northlandstrategy.net
Monday, November 23, 2009
4. Ground Rules
• Focus on the task at hand
• Speak from your experience
• No speeches, No bumper stickers
• Raise issues early
• Challenge each other to think more clearly
• Put your cell phones away
• Break when you need to
Monday, November 23, 2009
5. • Module 1: Open Networks
• Module 2: Strategic Outcomes
• Module 3: Strategic Initiatives
• Module 4: Web 2.0
Monday, November 23, 2009
7. Question:
Who makes the iPhone?
Answer:
A network led
by Apple
The iPhone
production
network
Monday, November 23, 2009
8. Question:
How many companies made the Wizard of Oz?
Answer:
One
(Metro-Goldwyn Mayer)
Monday, November 23, 2009
9. Question:
How many companies made the Spider Man 3?
Answer:
Fifty-six
(working in a network)
Monday, November 23, 2009
10. Question:
How did regions function in a pre-networked world?
Answer:
State
State
State
Agencies
Agencies
Libraries
Libraries
Economic
Economic
Economic
Silos
Agencies Libraries Development
Development
Development
Post-
Post-
Post-
Secondary
Cities K-12
K-12 Secondary
Secondary
Cities
Cities K-12
Counties
Counties Workforce
Counties Workforce
Workforce
Federal
Federal
Federal
Federal
Agencies Social
Agencies Social Chambers
Chambers
Agencies
Agencies Social
Service Chambers
Service
Service
Monday, November 23, 2009
11. Question:
How do regions function in a networked world?
Answer:
State
State
State
Agencies
Agencies
Libraries
Libraries
Economic
Economic
Economic
Still Silos
Agencies Libraries Development
Development
Development
Post-
Post-
Post-
Secondary
Cities K-12
K-12 Secondary
Secondary
Cities
Cities K-12
Counties
Counties Workforce
Counties Workforce
Workforce
Federal
Federal
Federal
Federal
Agencies Social
Agencies Social Chambers
Chambers
Agencies
Agencies Social
Service Chambers
Service
Service
Monday, November 23, 2009
12. We need new approaches to think and act strategically
within our communities and regions
Strategy answers 2 questions:
Where are we going? How will we get there?
Monday, November 23, 2009
13. Strategic Planning evolved to handle the complexities of
managing large hierarchies...like the military and Fortune
500 companies
Monday, November 23, 2009
14. Strategic Planning evolved to handle the complexities of
managing large hierarchies...like the military and Fortune
500 companies
A small group at the top
did the thinking
A larger group at the
bottom did the doing
Monday, November 23, 2009
15. Strategic Planning does not work in open networks...
There is no top or bottom to a network, so no one can tell
anyone what to do.
Monday, November 23, 2009
16. Strategic Planning does not work in open networks...
There is no top or bottom to a network, so no one can tell
anyone what to do.
Monday, November 23, 2009
17. Strategic Doing is designed for open networks...where there
is no separation of thinking from doing
Monday, November 23, 2009
18. Strategic Doing is like paddling a kayak in the ocean
The task requires
quick strategic
decisions and
continuous “doing”
Monday, November 23, 2009
19. Strategic Doing is simple, but not easy. It takes practice...
As we answer these questions, we generate the components
of our Strategic Action Plan
Monday, November 23, 2009
20. Strategic Doing is simple, but not easy. It takes practice...
As we answer these questions, we generate the components
of our Strategic Action Plan
Strategic
Strategic
Strategic
Strategic
Strategic
Action Plan
Action Plan
Action Plan
Action0.1Plan
Action0.1
Version 0.1
Version 0.1Plan
Version 0.1
Version
Version
Monday, November 23, 2009
21. Strategic Doing quickly generates “link and leverage”
strategies...Connecting our assets to our opportunities
Strategic Doing
produces
alignments, links
and leverage
Monday, November 23, 2009
24. Strategic Doing produces a swarm of innovations
Disruptive innovation Swarm innovation
Monday, November 23, 2009
25. As we connect assets to our opportunities and
actually do something, we notice the atmosphere
changing...
The “network effect” takes hold...
High
Inflection Point
ne
Zo
Opportunities
ty
ni
rtu
po
Low Op
Low High
Trust and
collaboration
Monday, November 23, 2009
26. At Purdue, we have used Strategic Doing to generate
over 50 initiatives (each with metrics) in four focus
areas...with one administrator
Core Focus
Group 4
Focus
1
Focus Focus
2 3
Initiatives Initiatives
Monday, November 23, 2009
27. Here’s how the Northland narrative starts to emerge
from the documents you have prepared
Monday, November 23, 2009
28. Here’s how your strategy starts to emerge from the
documents you have prepared
Partner
Sponsor
Sponsor
Organizations
Organizations
Sponsor
Organizations
Sponsor
Organizations
Organizations
Strategic Focus Areas
Core Team
Leadership Leadership and
Team Communication
Talent
Development
STEM Strategic
Initiatives
Entrepreneu Industry
rship Industry Innovation
Transformation
Biomed
and Health
Care
Forestry
and Fiber
Next Energy
Innovative
Mining MFG
Transport Creative
Logistics
Monday, November 23, 2009
29. Here’s how the new Northland narrative starts to
emerge from the documents you have prepared
Sustainability
Health
Innovation
Creativity
Talent
Entrepreneur
Monday, November 23, 2009
30. We start with What could we do?
Monday, November 23, 2009
31. You have already started to answer that question...
Sponsor
Sponsor
Organizations
Sponsor
Organizations
Sponsor
Organizations
Organizations
Strategic Focus Areas
Leadership Leadership and
Team Communication
Talent
Development
STEM
Entrepreneu Industry
rship Industry Innovation
Transformation
Biomed
and Health
Care
Forestry
and Fiber
Next Energy
Innovative
Mining MFG
Transport Creative
Logistics
Monday, November 23, 2009
32. Do we have this right? Is it a good starting point?
Sponsor
Sponsor
Organizations
Sponsor
Organizations
Sponsor
Organizations
Organizations
Leadership Leadership and
Team Communication
Talent
Development
STEM
Entrepreneu Industry
rship Industry Innovation
Transformation
Biomed
and Health
Care
Forestry
and Fiber
Next Energy
Innovative
Mining MFG
Transport Creative
Logistics
Monday, November 23, 2009
33. Sponsor
Sponsor
Organizations
Sponsor
Organizations
Sponsor
Organizations
Organizations
Entrepreneurship
Advocacy
Leadership Leadership and
Team Communication
STEM
Talent
Development
Industry
Adult Industry
Innovation
Transformation
Biomed
and Health
Care
Forestry
and Fiber
Next Energy
Innovative
Mining
MFG
Transport Creative
Logistics
Monday, November 23, 2009
34. • Module 1: Open Networks
• Module 2: Strategic Outcomes
• Module 3: Strategic Initiatives
• Module 4: Web 2.0
Monday, November 23, 2009
35. We start with What should we do?
This is the strategic question which is really
2 questions: Where are we going? How will we
get there?
Monday, November 23, 2009
37. Let’s start with defining an outcome.
Where are we going?
Where do we want our region to be?
What will people be doing? And how
will they be doing it?
1. Pick an focus area
2. Define an outcome with 3 characteristics
Monday, November 23, 2009
38. We can use this network map to define our strategy
more clearly
Sponsor
Sponsor
Organizations
Sponsor
Organizations
Sponsor
Organizations
Organizations
Strategic Focus Areas
Leadership Leadership and
Team Communication
Talent
Development
STEM
Entrepreneu Industry
rship Industry Innovation
Transformation
Biomed
and Health
Care
Forestry
and Fiber
Next Energy
Innovative
Mining MFG
Transport Creative
Logistics
Monday, November 23, 2009
39. • Module 1: Open Networks
• Module 2: Strategic Outcomes
• Module 3: Strategic Initiatives
• Module 4: Web 2.0
Monday, November 23, 2009
43. • Module 5: Strategic Action Plan
• Module 6: Using Strategic Doing
Monday, November 23, 2009
44. Strategic Action Plans: Modular, simple
Introduction:
What’s Changed
Our Opportunity
Our Vision and Purpose
1. Strategic Focus Area
‣ Outcome and Metrics
‣ Initiatives
‣ Action Steps
2. Strategic Focus Area
‣ Outcome and Metrics
‣ Initiatives
‣ Action Steps
Monday, November 23, 2009
45. Our Vision
We will hand to future generations a Northland region that:
Embraces entrepreneurs with thick networks of connections to speed
investment and encourage risk-taking;
Promotes creative minds and innovative thinking across business, education
and government;
Transforms our education systems from early childhood to mature adulthood
to provide the 21st century skills we need to prosper; and
Connects our region globally with the leadership skills to act strategically and
prepare for what's next.
Monday, November 23, 2009
46. Transformation Opportunities Sponsor Entrepreneurship
Sponsor
Organizations
Sponsor and Innovation
Forestry and fiber Organizations
Sponsor
Organizations Focus Area
Mining Organizations
Transportation and Logistics
Talent Development Education
Forum Transformation
Focus Area
Emerging Opportunities
Innovative Manufacturing
Creative and Professional
Biomed and Health Care
Next Energy
Leadership and
Networks
Focus Area
Monday, November 23, 2009
47. Transformation Opportunities Sponsor Entrepreneurship
Sponsor
Organizations
Sponsor and Innovation
Forestry and fiber Organizations
Sponsor
Organizations Focus Area
Mining Organizations
Transportation and Logistics
Entrepreneurial
Talent Education
Forum Transformation
Focus Area
Emerging Opportunities
Innovative Manufacturing
Creative and Professional
Biomed and Health Care
Next Energy
Leadership and
Networks
Focus Area
Monday, November 23, 2009
48. Transformation Opportunities Emerging Opportunities
Forestry and fiber Innovative Manufacturing
Mining Creative and Professional
Transportation and Logistics Biomed and Health Care
Next Energy
Sponsor
Sponsor
Organizations
Sponsor
Organizations Talent Development
Sponsor
Organizations
Organizations Forum
Leadership and Education Entrepreneurship
Networks Transformation and Innovation
Focus Area Focus Area Focus Area
Monday, November 23, 2009
49. Transformation Opportunities Emerging Opportunities
Forestry and fiber Innovative Manufacturing
Mining Creative and Professional
Transportation and Logistics Biomed and Health Care
Next Energy
Sponsor
Sponsor
Organizations
Sponsor
Organizations
Entrepreneurial
Sponsor
Organizations Talent
Organizations Forum
Leadership and Education Research and
Entrepreneurship
Networks Transformation Innovation
Focus Area
Focus Area Focus Area Focus Area
Monday, November 23, 2009
51. • Module 5: Strategic Action Plan
• Module 6: Using Strategic Doing
Monday, November 23, 2009
52. Proposed Outcome:
We will build an internationally recognized entrepreneurial region in the Northland
which will:
* Push the boundaries of our markets with business idea networks, business plan
competitions, and new product development initiatives
* Challenge young people to create their own jobs with creative entrepreneurial
thinking
* Expand our financial, management and mentoring networks to encourage
entrepreneurial firms
Proposed Initiatives
To accomplish our outcomes we will
1. Triple the size of our Greenstone Group initiative in three years
2. Triple the size of Apex's strategy consulting initiative in three years
3. Triple the scope of our CEO's in Classroom initiative and move it into our
Wisconsin counties
4. Launch a wood products cluster initiative through NRRI to engage up to 50
firms in a new product development network
5. Expand our web portal to include all 17 counties and expand the scope to focus
on innovation and entrepreneurship resources
6. Launch a new business idea initiative targeted at our rural counties
Monday, November 23, 2009