This document outlines an agenda for a two-day event called "Making Digital Work NYC 2010". The event focuses on discussing how the digital age has changed marketing and advertising approaches, with topics like new strategies and processes, collaboration across disciplines, and workshops for attendees to create digital work. The document also notes how coding experience is now more valuable than traditional advertising experience and that audiences are no longer limited to professionals due to billions of new participants online.

1. WELCOME TO
MAKING DIGITAL
WORK
NYC 2010
mullen.com
edwardboches.com
@edwardboches
Tuesday, November 30, 2010

2. #bdwny
Tuesday, November 30, 2010

3. post@makingdigitalworknyc.posterous.com
Tuesday, November 30, 2010

4. Why are you here?
Tuesday, November 30, 2010

5. Tuesday, November 30, 2010

6. Tuesday, November 30, 2010

7. Tuesday, November 30, 2010

8. Lumbering advertising behemoths
have advantages over
smaller, cutting-edge firms
Tuesday, November 30, 2010

9. In transformative markets,
incumbents rarely survive
Tuesday, November 30, 2010

10. Tuesday, November 30, 2010

11. 500,000,000
(FB)
86,000
(YT)
10,000,000,000
(Tweets)
5,000,000,000
5,000,000,000
500,000,000
50,000,000
86,000
Tuesday, November 30, 2010

12. Tuesday, November 30, 2010

13. Tuesday, November 30, 2010

14. Coding is more prized than
copywriting
Tuesday, November 30, 2010

15. XBox or Google on the resume trump
BBDO or Grey on the resume
Tuesday, November 30, 2010

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18. Tuesday, November 30, 2010

19. We are living through the disorientation that comes from
including 2 billion new participants in a media landscape
previously operated by a small group of professionals.
Tuesday, November 30, 2010

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22. We regretfully admit that
something has happened off the
Gulf Coast.
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30. A new mindset
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31. audience
messages
target
media plan
penetrate
community
experiences
invite
interest plan
collaborate
Tuesday, November 30, 2010

32. User experience and
engagement are the new
art and copy
Tuesday, November 30, 2010

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38. A new brief
Tuesday, November 30, 2010

39. Interactive, Participatory,
Shareable, Useful
Tuesday, November 30, 2010

40. T-shaped people and
better collaboration
Tuesday, November 30, 2010

41. analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
Tuesday, November 30, 2010

42. CW
AD
CW
Design
UX
Social
CW
AD
Social
Mobile
Design
UX
Tech
Mobile
Tuesday, November 30, 2010

43. = 1
= 6
Tuesday, November 30, 2010

44. Tuesday, November 30, 2010

45. Learn by doing
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46. Tuesday, November 30, 2010

47. Day One
Strategy for the digital age
New teams and processes
Workshop: revealing anxieties
From websites to eco-systems
Great creative: what and how
How to actually make stuff
Workshop: Make something
Day Two
Panel: new models and lesson
Changing an organization
Workshop: Make something
Role of creative technologist
Propagation Planning
Workshop: Go forth and
propagate
Tuesday, November 30, 2010