1. Marketing Strategy
Social Media
By Eduardo Mendoza

2. Pic: Foottrafic by pdxgreer
Markets
Are
Conversations
Source: The Cluetrain Manifesto, theses No. 1

3. 1 2 3
The Win the The
Content ZMOT Channels

4. 1
The
Content
Is King
Pic: Chess | King, queen and bishop By Mogolecho

5. Good Content
Blogs
Videos
Webminars
Infographics
Audio
eBook
Source: An infographic explaining how inbound marketing works together with content marketing

6. Something precious
Pic: Day 175…One Ring By bandita

7. 2
Win the

8. The evolution of
the shopper
Source: ZMOT Handbook

9. For selecting University
Pic: Monsters University toy fair Evento Byinsidethemagic
For Love (girlfriend or
Pic: Luminous Love By RobertPhotographics
boyfriend)
Smartphones
Pic: my iPhone family pile By blakespot

10. Being there for them
Pic: Its My Birthday! Party Wooo! By Sam Ilić’s

11. 3
The
Channels
Pic: Chess | King, queen and bishop By Mogolecho

12. The source
WWW

13. Engagement evaluation
Source: Redant - planning and managing a digital strategy

14. Our Content being
The Hub
Source: An infographic explaining how inbound marketing works together with content marketing

15. What we want?
Pic: The End By Olivander

16. Them Talking About Us
Pic: The Piccadilly Crowd By garryknight

17. Resources
• The Cluetrain Manifiesto, http://www.cluetrain.com/
• ZMOT Handbook, ways to win shoppers at the zero moment of truth,
http://www.zeromomentoftruth.com/
• An infographic explaining how inbound marketing works together with content
marketing.
http://www.smartinsights.com/content-management/content-marketing-
strategy/a-content-marketing-and-inbound-marketing-blueprint/
• Redant, planning and managing a digital strategy – whitepaper,
https://www.redant.com/digital-strategy-whitepaper
• PPT Template from: http://slidesthatrock.myshopify.com/

18. Eduardo Mendoza
ing.ed.mendoza@gmail.com
@eddmendoza