1. Copyright © 2006 Fourth Screen Incorporated Aps. This work may form part of a proposal by FSI and may not be used for any purpose other
than the furtherance of such proposal. No part of this document nor the information contained herein may be reproduced, stored in a retrieval
system or transmitted in any way or by any means including photocopying or recording, nor may this document or any part or parts hereof nor
the information contained herein be released to any third party without the prior written consent of FSI. All trademarks and copyrights remain
the property of their respective owners.

2. MEMORY AND MORE
M+ memory cards are branded large-capacity flash memory cards
which contain high-compression, high-quality video and other
entertainment content for use with a mobile phone or PDA.
The product is targeted towards consumers who are looking to expand
the storage capacity of their multi-media enabled mobile devices.
Some of the content in the cards is available anytime, while other
content can only be accessed by unlocking the content via
payment by premium SMS.
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

3. QUICK OVERVIEW
Large Capacity
Branded Product
Premium Content
Built In Player and software
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

4. QUICK OVERVIEW
Branded Top Quality Content Large capacity
“Free” Content Content included available
to purchase via SMS
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

5. ACCESSING M+ CONTENT
The video player, a plug
and play application auto- The content is ready for use.
installs in the mobile
User inserts
memory card into
mobile
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

6. ACCESSING PREMIUM CONTENT
After selecting a piece
of content from the card’s
menu the customer An unlock
generates a text message. code is generated,
as payment is
processed and a
return SMS with the
unlock code is sent
to customer
The customer applies the code
to the content, which is then
unlocked for use…
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

7. SMS PREMIUM WORK FLOW
User selects locked content in the file.
-alert appears on screen – “To unlock the content exit M+ Player,
then text MPLUS and (code) to 1231 to obtain a PIN number. If you
already have a PIN number, press ‘Continue’ to unlock and play
content”
User goes into Messages and sends an SMS with MPLUS and a
code to 1231.
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

8. SMS PREMIUM WORK FLOW
User receives the legal message via SMS:
- If user wishes to purchase they select Options>Reply and text the
word ‘Yes’ to confirm they wish to purchase.
- If the user does not wish to purchase they ignore the text.
In response to the ‘Yes’ message, the M+ server sends a text with the
product title, pin code and confirmation of the charge.
The user re-selects the product and enters the pin code to unlock it.
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

9. PRODUCT LAUNCH
The product launched late Q4, 2006 in
Denmark with line-up of titles that
features some of Denmark’s premium TV
and Film content, including the popular
TV series “Klovn,” and
“Råzone”- Zentropa’s latest youth-
oriented drama which was a winner with
the critics and paying public in Danish
cinemas in ´06.
Sample Product Packaging
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

10. OTHER TITLES
In addition to “Klovn” and
“Råzone”, the early list of
available titles includes a trilogy
of films by Danish director Per Fly,
and a trilogy of films by director
Susanne Bier, including 2007’s
Oscar® nominated “After the
Wedding.”
Other content currently under
negotiation for inclusion in the
product line-up include comedy,
travel, and premium sports titles.
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

11. LAUNCH BASICS
Highlight an innovative
solution for mobile video,
Top video content,
An innovation in mobile
content commerce
Several coordinated PR and
marketing activities to support
it.
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

12. SALES, PRICING,& DISTRIBUTION
The product will be sold and distributed
using the main distribution players in the
mobile industry.
FSI has a distribution agreement with
Dangaard Telecom, and others, to reach
Mobile operators, mobile shops (retail
and internet), supermarket chains and
consumer electronic shops.
The product will be priced at about 5%
over the price of an empty memory card
of similar size.
Sample Product Packaging
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

13. LAUNCH PARTNERS
As part of the project, FSI has managed
to bring together a group of key partners
to support the launch of the M+ concept.
As the project has developed positively,
each of these partners and others are
willing to continue to expand the reach of
the M+ concept as a new an extensive
platform for the development of multiple
mobile media and other business
concepts.
Sample Product Packaging

14. OTHER POSSIBILITIES
M+ can be used as a centrepiece
for highly customized
promotional campaigns.
For example, an M+ card can be
used, together with other features
(customized ringtone, theme,
games) to enhance a handset
and deliver content and
advertising messages into the
Suffer the hip hippo. M+ can be used to
deliver content and to gather consumer data into
pockets of consumers like never
the very personal confines of the mobile phone. before…
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.

15. CONTACT INFORMATION
Fourth Screen Incorporated Aps
Engdraget 47
2500 Valby, Denmark
CVR no. DK-29312508
mobile +45 2344 6160
www.4thscreentv.com
Copyright © 2006 Fourth Screen Incorporated Aps. This work may form part of a proposal by FSI and may not be used for any purpose other
than the furtherance of such proposal. No part of this document nor the information contained herein may be reproduced, stored in a retrieval
system or transmitted in any way or by any means including photocopying or recording, nor may this document or any part or parts hereof nor
the information contained herein be released to any third party without the prior written consent of FSI. All trademarks and copyrights remain
the property of their respective owners.