This presentation gives a snapshot of the findings from the Econsultancy/Signal research into the use of People-Based Advertising in Australia. Based on a survey of more than 350 brand marketers and media buyers in Australia, it explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. The full report can be downloaded here: bit.ly/2biGcaX

1. People-Based Advertising
in Australia
In association with Signal, March 2016

2. How are most clients using
People-Based Advertising in Australia?

3. Top 4 Concerns of Australian Marketers about
People-Based Advertising

4. 4 most effective ways of People-Based Marketing
in Australia

5. 5 reasons Australian Marketers aren’t increasing
investment in
People-based marketing

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http://www.econsultancy.com
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