This document provides 7 tips for keeping social media simple and seeing bigger business results. The tips include focusing social media efforts where target customers are active; maintaining a consistent brand and up-to-date profiles across networks; leveraging LinkedIn for business development and recruiting; using Facebook best practices like live videos and lookalike audiences; building rapport with key clients; creating and syndicating compelling content regularly; and using content to drive customers to a call to action. The document encourages taking action on social media audits and profile updates to improve efforts.

1. Keeping Social Media Simple:
7 Ways to See Bigger Business Results

2. #1 Fish Where the fish are
• Figure out the demographics of your economic
buyer and plant your flag on the sites they frequent
most.

3. #1 Beware the
shiny new social media site.

5. Don’t be a Jack of All
Social Media Sites,
Master of None.

7. #2 Don’t wind up on
websitesthatsuck.com

11. Take Action!
• Take a look at your site
(desktop and mobile)
• What changes need to be
made?
• Send a checklist to your
designer!

13. AuditYour Brand
• Consistent brand?
• Current information?
• Consistent Content?
• A tribe that you’re proud of?

14. IsYour Biz on Snapchat?

15. Nothing kills credibility
faster than an
untouched profile.

16. Take Action!
• Do a social media audit for your
company.
• Are you active on that network?
• Are you actively gaining
followers?
• If not, consider pulling out your
flag.

17. #4 Double down on LinkedIn
• Where executives go to ‘KickYour Tires’
• Best recruitment tool
• Powerful business development
opportunities

18. The New Profile

19. The New Newsfeed

20. MakeoverYour Profile
• Headshot and Background
Photo
• Professional Summary
• Title and tagline
• Quality recommendations

22. #5 Stay ‘Top of Mind
with Customers,
Prospects and Recruits

26. Take Action!
• Check out your personal and
company LinkedIn pages.
• What changes need to be made?
• Commit to doing one (or all) of
the following:
• Consistent status updates
• Engaging with clients/
prospects
• Find #2’s to gain intros.

27. #6 Facebook Best Practices

28. Don’t let them forget
about you.

29. http://www.clickable.com/4-little-known-facts-about-lookalike-targeting-your-agency-should-know/
Lookalike Audience

30. Use Facebook Live!

31. • One Live Video Per
Month
• Be Helpful
• Think Thought-
leadership
• Have your team
syndicate everywhere
A CEOs Content Goal

32. Take Action!
• Think of three topics that would
make good Facebook Live
videos
• Commit to a date to shoot the
first!
• eMail your team to start
promoting the date/time of the
video.

33. Are you Building Rapport with Your VIPs?

34. Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements,
etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?

35. Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.

36. • Publish one article/
video per month.
• Use bullets.
• Call to action.
• Syndicate on your
social sites daily.
#7 SyndicateYour Content to
KeepYour Sanity

37. Write Compelling
Content
• AddValue
• FAQs
• Client Case Studies
• Client interviews
• Talk in terms of their interests
• Get your thoughts out of
your head.

39. Use Facebook Live!

41. Use canva.com to share
your five tips.

42. Create sharable content…

45. Thank you!
• www.ebootcamp.com
• corey@ebootcamp.com
• 248-388-9788
• https://www.amazon.com/Social-Media-Overload-
Strategies-Overwhelmed/dp/0991540409