Creating compelling reels

1. COREY PERLMAN
@COREYPERLMANSPEAKS
JESSICA PERLMAN
@TEAMPERLMAN

2. BEFORE WE BEGIN…
• Let’s connect!
• Text ‘Slides’ to 66866

3. Adam Mosseri,
Head of Instagram
KNOW: Why Reels?

4. KNOW: WHY REELS?

5. Know: Motion Moves the Needle
• 81% of marketers agree that
interactive content
outperformed static content.
• 88% found that it helped them
stand out from competitors.
• 70% found this type of
content effective in converting
visitors to customers.
https://www.go-gulf.com/interactive-content-marketing/

6. KNOW: PROOF IS IN THE PUDDING

7. KNOW:
HAVE THE RIGHT EQUIPMENT!
• Tripod
• Lighting
• Microphone

8. TRIPOD &
LIGHTING
https://www.amazon.com/UBeesize-10Selfie-
Light-Recording-Compatible

9. MICROPHONE
https://www.amazon.com/Wireless-lavalier-
Microphone-iPhone-ipad/dp/B09SL11L5P

11. • Funny
• Enthusiastic
• Passionate
• Playful
• Clever
• Witty
• Spontaneous
• Genuine
• Eloquent
• Outgoing
• Adventurous
• Quick-thinking
• Detailed-
oriented
• Professional
• Spirited
• Upbeat
• Seasoned
• Expert
• ________
• ________
• ________

12. BE THE WISE OWL (3 E’S)
• Educate: Remind us why
we’re fools to go it alone.
• Entertain: With travel,
sometimes we must laugh
to keep from crying.
• Encourage: How can you
remind us we’ll only regret
the trips we didn’t take?

13. Ideal Reel Length
• Inspirational: 5-7 seconds
• Entertaining: 5-10 seconds
• Tutorials: 10-15 seconds
• Educational: 15-30 seconds

14. Know: 3 Second Attention Spans
• “Don’t make these expensive
mistakes…”
• “Top 3 reasons you must
visit…”
• “A travel hack you’ll wish you
knew sooner!”

15. Trending Music Resources
• slayingsocial.com/trending-
songs-audios-instagram-reels/
• later.com/blog/instagram-
reels-trends
• Spotify- Instagram Reels Hits

16. Know: Do You Love Canva?
• You can create Reels in Canva!
• Favorite Resource for Tutorials
- Design with Canva on YouTube

17. Know: Captions
Over 50% watch with the
sound OFF!

18. SHOW!

19. Know:
Don’t try to create the
moment. Capture the
moment instead.

20. SHOW:

21. SHOW: FIND THE
RIGHT TUNE!

22. SHOW:
EDUCATE

23. SHOW: BRING
YOUR PICS TO
LIFE!

24. Take Action: Collect Your Content
(Go)!
• Start your #DLVU2022 Reel
• 3-5 photos, 1-2 videos
• Selfie video / voice-over video
• Choose music
• Save as a draft!

25. Preview: Behind The Scenes
• Adding pics and videos
• Adding text
• Choosing music
• Typing a caption and using
hashtags

26. • You will storyboard a reel
for DLVU2022
• Post to Instagram
• @CoreyPerlmanSpeaks
• #DLVU2022
#OneTakeChallenge
• Top 3 will win signed copies
of Social Media Overload!
GO Preview:
The One-Take Challenge!

27. Thank You!