January 31, 2012

1. Scholars and Research in
Information Design
JANUARY 31, 2012

2. Learning
Principles Related
to Multimedia • Design Considerations
• Gestalt Principle Motivation
Models
• Design Strategies
Psychomotor Concept Learning
Attitude Change
EDIT 9990: Information Design 2 Spring 2012

3. Learning Principles
Richard Mayer
• Encourage
learners to pay
attention to
relevant
information with
the use of
effective visuals
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4. Design Considerations
Selection
• Address the mind’s tendency to organize info into
categories
Organization
• Take advantage of the mind’s tendency to process and
remember hierarchical order
Integration
• Based on Gestalt theory that the whole is greater than
the sum of its parts
EDIT 9990: Information Design 4 Spring 2012

5. Gestalt’s Principles of Perception
Picture Perception
• Examines representational nature of pictures
• Scientific theories developed around early
15th century
Constructivism
• An individual must construct a meaning
(Gombrich 1969)
• Images do not tell their own stories
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6. Design Strategies
Congruent Incongruent
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7. Motivation Principles
• Should be considered throughout the design
& development processes
• Important as educators endeavor to produce
self motivated and self-directed learners
• John Keller and Ernest Burkman have laid the
foundation in research
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8. Psychomotor Principles
• Focus on material’s
ability to help the
learner take theory
and translate it for
reproduction in
practice
Alexander
Romiszowski
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9. Concept Learning Principles
Tennyson &
Cocchiarella
• Help reduce
memory load
required when
learning about
objects, events
or ideas
• Categorize the
diversity of things
surrounding us
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10. Attitude Change Principles
Barbara Martin
•Instructional messages should
be designed in a credible,
realistic, relevant, and
technically stimulating manner
to promote positive attitude
change
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11. Learning Theories
Richard Atkinson Richard Shiffrin Allan Paivio
• Information Processing • Information Processing • Dual-Coding Theory
Theory Theory
John Sweller Alan Baddeley
• Cognitive Load Theory • Model of Memory
EDIT 9990: Information Design 11 Spring 2012

12. Future of the Field
Where do you see (or where would you like to
see) ID research going in the next 5 years, 10 ten
years, and beyond?
Discuss your thoughts in eLC.
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13. Additional Resources
More on Gestalt Principle of Perception
Gestalt Video
14th Century Research on Message Design
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