Next Generation Classifieds - ICMA 2010
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Presentation at ICMA 2010 by Suchi Mukhenjee of Gumtree (eBay Classifieds Group)
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Next Generation Classifieds - ICMA 2010
- 1. Suchi Mukherjee Gumtree Next generation classifieds
- 2. Classifieds Ancient form of commerce
- 3. Social networks As ancient as human civilisation itself
- 4. 2 = 1 5 = 12 12 = 66 Web 2.0 incarnation
- 5. 100 million = ?
- 6. 82 million active users GMV = $60 billion per quarter 640 million listings per quarter
- 7. The world of possibilities
- 8. Niche : 19,000+ knitters
- 9. Classifieds : Big opportunity
- 10. Approach 1
- 11. Approach 1 Approach 1
- 12. Approach 1 The alternative
- 13. What do users want?
- 14. Simple usability
- 15. Free by default with no formulaic way to trade Freedom
- 16. Abundance but more importantly Value
- 17. Trusted face-to-face common sense trading Trust
- 18. Format agnostic
- 20. Value for buyers
- 21. Trust
- 22. Trust Vikki’s selling an iPod Jon wants to buy an iPod Trust
- 23. Jon check’s Vikki’s info Trust
- 24. Jon creates an action Trust
- 25. Which shows up on his friends’ news feeds
- 26. Approach 1 The alternative
- 27. 570 % 1082 % 87 % 63 % The ground swell?
- 28. Thank you , [email_address] This is the $15 billion opportunity
Hinweis der Redaktion
- Been around. Born in newspapers. Bulletin boards - community centers, churches. Now on the Internet. Not merely as a means of enabling commerce. But also as a way of connecting with people beyond commerce.
- Social networks – what kept people together. The rosetta syndrome.
- Role of web : nothing brings to life metcalf’s law more than the web itself. It extends social networks beyond geographies. It decentralises content ... And creates a world of possibilities. 2 phone = 1 connection, 5 = 10 connections, 12 = 66 connections. 66 possibilities. So what happens when you get 100million people connecting and trading on a platform....you get eBay.
- eBay one of the pioneers in delivering a platform that enabled people to create their own unique content, and trade on that basis. - Underlying the commerce is a thriving c ommunity --- the eBay community is made up of more than 100 million people around the world who buy and sell in the eBay marketplace. -Through the eBay Community hub, members meet and form meaningful relationships with one another via discussion boards, chat rooms, Online Workshops, eBay Groups, and the Answer Center for member-to-member interactions. Members use these forums to get help from other experienced users, share their best practices with others who are just starting out, or just socialize.
- This is a huge opportunity
- Approach 1: the millenium dome approach.