Eric Balinski
7
Followers
Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, New Jersey United States
Beruf
Strategic Advisor at Lyghtbox
Branche
Apparel / Fashion
Webseite
http://www.synection.net
Info
Eric advises, educates and speaks to companies on visual branding, brand innovation, growth strategies, green and sustainability efforts, and market expansion. When a company sees sagging sales, lack of growth or is launching a new innovation, his services connect the touch points between a brand and a customer, “the dots”, —and the dynamics happening in-between. With an uncanny knack to connect the “dots”, is in his ability to understand value chain players, interpret customer behavior patterns, and discover marketplace disconnects to determine how things in both the marketplace and with customers really work.
He loves to tackle challenges that have had a business team perpl
Tags
branding
visual communications
marketing
retail marketing
wine and spirits industry
visual merchandising
point-of-sales displays
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