Eric Balinski

Greater New York City Area, New Jersey United States

Strategic Advisor at Lyghtbox

Apparel / Fashion

Eric advises, educates and speaks to companies on visual branding, brand innovation, growth strategies, green and sustainability efforts, and market expansion. When a company sees sagging sales, lack of growth or is launching a new innovation, his services connect the touch points between a brand and a customer, “the dots”, —and the dynamics happening in-between. With an uncanny knack to connect the “dots”, is in his ability to understand value chain players, interpret customer behavior patterns, and discover marketplace disconnects to determine how things in both the marketplace and with customers really work. He loves to tackle challenges that have had a business team perpl