Building your Personal Brand
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Building your Personal Brand
- 1. Building your personal brand Presented by Lindsey Mark @linji
- 2. Slide images denoted with the following icon in the right corner of the screen are creative commons & are attributed via hyperlink to their creators.
- 3. There is always something new to learn
- 5. Brainstorm
- 7. How much time can you commit to contributing... Daily? Weekly? Monthly?
- 8. FLOCK TO COMMUNITIES OF INTEREST.
- 10. Align yourself with habits that help you share your views
- 11. share content that speaks to your audience
- 12. Cross pollinate
- 14. have an opinion
- 15. get personal
- 17. Come Correct
- 18. What does your icon and bio say about you?
- 19. Be dependable & consistent
- 20. Think before you speeeeeak
- 23. Gravitate toward those with a strong online presence
- 24. Take cues from their engaging content
- 26. Engage in an ongoing dialog
- 28. Mark it down
- 29. schedule ahead, but don't be a robot
- 30. Keep a calendar of offline activities
- 31. Measure
- 32. Take a close look at your most engaging content
- 33. What are your most successful channels?
- 34. Consider your content vs. your channels
- 35. Optimize
- 37. Be flexible
- 38. ⢠Know yourself ⢠Find your audience ⢠Contribute quality content regularly ⢠Take cues from others ⢠Carve out a niche ⢠Plan ahead ⢠Measure ⢠Review and Optimize
- 39. Lindsey Mark Writer | Speaker | Freelance Consultant Twitter: @linji LinkedIn: linkedin.com/in/lmark Eatseesurf.com/contact
- 40. Creative Commons Attributions Artist Link description slide number https://secure.flickr.com/photos/34270458@N06/31893186 https://secure.flickr.com/photos/tgidenver/ 45/ James Henrick - skateboarder 3 https://secure.flickr.com/photos/13204988@N00/11600287 https://secure.flickr.com/photos/colodio/ 4/ women, street view 4 https://secure.flickr.com/photos/78755281@N00/21844596 https://secure.flickr.com/photos/jspad/ 70/ blown -lightbulb 5 https://secure.flickr.com/photos/51352360@N00/43274384 https://secure.flickr.com/photos/myxi/ 30/ What time is love? 7 https://secure.flickr.com/photos/jason- https://secure.flickr.com/photos/28879181@N06/54470750 samfield/ 73/ The Flock 8 https://secure.flickr.com/photos/44668468@N00/17759227 https://secure.flickr.com/photos/threedots/ 5/ HĂÂśrsaal - auditorium 9 https://secure.flickr.com/photos/digitizedcha https://secure.flickr.com/photos/22265703@N06/37682584 urban peep show - skyline and os/ 14/ telescope 10 https://secure.flickr.com/photos/7941044@N06/593608441 https://secure.flickr.com/photos/jenny-pics/ 3/ snail yoga 11 https://secure.flickr.com/photos/blumenbiene https://secure.flickr.com/photos/47439717@N05/45374767 Pollen und frischer Nektar - / 05/ honeycomb 12 https://secure.flickr.com/photos/14838182@N00/29135037 https://secure.flickr.com/photos/maistora/ 16/ Wood - carved door 13 https://secure.flickr.com/photos/pasotraspaso https://secure.flickr.com/photos/65069067@N00/22366173 Don't hide. Be different ! / 89/ 14 https://secure.flickr.com/photos/61633889@N00/90701668 https://secure.flickr.com/photos/bogers/ 9/ Martinair new - flight attendant 15 https://secure.flickr.com/photos/52193570@N04/55488391 https://secure.flickr.com/photos/keoni101/ 76/ Abandoned - rollercoaster 16 https://secure.flickr.com/photos/35418298@N00/27145733 Graffiti in abandoned hotel, https://secure.flickr.com/photos/arteurbana/ 51/ Monte Estoril, Portugal 17
- 41. Creative Commons Attributions pg1 slide Artist Link description number https://secure.flickr.com/photos/ https://secure.flickr.com/photos/tgidenver/ 34270458@N06/3189318645/ James Henrick - skateboarder 3 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/colodio/ 13204988@N00/116002874/ women, street view 4 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/jspad/ 78755281@N00/2184459670/ blown -lightbulb 5 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/myxi/ 51352360@N00/4327438430/ What time is love? 7 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/jason-samfield/ 28879181@N06/5447075073/ The Flock 8 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/threedots/ 44668468@N00/177592275/ HĂÂśrsaal - auditorium 9 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/digitizedchaos/ 22265703@N06/3768258414/ urban peep show - skyline and telescope 10 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/jenny-pics/ 7941044@N06/5936084413/ snail yoga 11 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/blumenbiene/ 47439717@N05/4537476705/ Pollen und frischer Nektar - honeycomb 12 https://secure.flickr.com/photos/ https://secure.flickr.com/photos/maistora/ 14838182@N00/2913503716/ Wood - carved door 13 https://secure.flickr.com/photos/ Don't hide. Be different ! https://secure.flickr.com/photos/pasotraspaso/ 65069067@N00/2236617389/ 14
- 42. Creative Commons Attributions pg2 slide Artist Link description number https://secure.flickr.com/photos https://secure.flickr.com/photos/bogers/ /61633889@N00/907016689/ Martinair new - flight attendant 15 https://secure.flickr.com/photos https://secure.flickr.com/photos/keoni101/ /52193570@N04/5548839176/ Abandoned - rollercoaster 16 https://secure.flickr.com/photos https://secure.flickr.com/photos/arteurbana/ /35418298@N00/2714573351/ Graffiti in abandoned hotel, Monte Estoril, Portugal 17 https://secure.flickr.com/photos https://secure.flickr.com/photos/stopdown/ /7108389@N05/2408850519/ Dreamin' - Hot Air Balloon Rides 19 https://secure.flickr.com/photos https://secure.flickr.com/photos/myxi/ /myxi/4133245094/ A word is worth a thousand pictures 20 https://secure.flickr.com/photos https://secure.flickr.com/photos/dlr/ /51303347@N00/18787680/ Filthy and Loving It 22 https://secure.flickr.com/photos https://secure.flickr.com/photos/pitvanmeeffe/ /24284053@N08/2432942529/ The mistery woman in yellow at spitafields 23 https://secure.flickr.com/photos https://secure.flickr.com/photos/jakobesben/ /8125160@N06/2431770977/ red balloons 24 https://secure.flickr.com/photos https://secure.flickr.com/photos/atomicity/ /26147864@N00/92755998/ replica 25 https://secure.flickr.com/photos https://secure.flickr.com/photos/clownbastard/ /22212864@N06/2913323998/ untitled - discussion on the stairs 26 https://secure.flickr.com/photos https://secure.flickr.com/photos/swamibu/ /25182307@N00/2911042795/ The morning stretch - giraffes 27
- 43. Creative Commons Attributions pg3 slide Artist Link description number http://www.flickr.com/photos/d onsolo/3768623542/sizes/l/in/p http://www.flickr.com/photos/donsolo/ hotostream/ robots 29 https://secure.flickr.com/photos https://secure.flickr.com/photos/asurroca/ /88723106@N00/51024419/ Someone's Lost Schedule Book 30 https://secure.flickr.com/photos https://secure.flickr.com/photos/heavyweightgeek/ /7780044@N06/2334939683/ number wheel 31 https://secure.flickr.com/photos https://secure.flickr.com/photos/thomasleuthard/ /thomasleuthard/5665717830/ big brother 32 https://secure.flickr.com/photos https://secure.flickr.com/photos/myxi/ /myxi/3901786046/ Relaxed Elegance - streetlamp 33 https://secure.flickr.com/photos https://secure.flickr.com/photos/epublicist/ /25275534@N00/3546059144/ square-peg-round-hole-21 34 https://secure.flickr.com/photos https://secure.flickr.com/photos/gi/ /36613169@N00/326853730/ f' as in 'violin' 35 https://secure.flickr.com/photos https://secure.flickr.com/photos/malova/ /7761867@N06/4112619242/ More(fle)tti - colored stripes 36 https://secure.flickr.com/photos https://secure.flickr.com/photos/auro/ /51408394@N00/465891994/ salire (le scale) non è come scenderle_ditto - staris 37 https://secure.flickr.com/photos /milopeng/23151590/in/photos https://secure.flickr.com/photos/milopeng/ tream/ Double Lisa - Yoga 38 https://secure.flickr.com/photos https://secure.flickr.com/photos/leodileo/ /37484930@N00/3418352593/ Umbrellas Flow. 39
Hinweis der Redaktion
- ASSESS COMMUNITIES ONLINE and figure out which ONES you like the best. Iâm sure with all the social media oriented talks here today youâll have a number of places to get started. While I wasnât planning on focusing specifically on the tools themselves, off the top of my headâŚWordpress, blogger, tumbler, posterous, all come to mind when thinking about microblogging and niche communites. Artistic types may really like deviant art, flicker, or behance.net and Musical types might find soundcloud, last.fm, spotify, or turntable.fm of interest. If youâd like to ask more questions about these at the end feel free to ask.
- START CONTRIBUTING TO COMMUNITES YOU JIVE WITH AND THIS WILL HELP YOU BUILD YOUR AUDIENCE. Most of all think about what THEIR PROBLEMS are and how CAN YOU SOLVE THEM?
- At first you may simply want to observe, however once you start feeling connected to the interaction youâre observing I recommend that you start contributing. Committing to sharing a GOAL NUMBER OF ARTICLES, IMAGES, OR CONTENT OTHERS CARE ABOUT WEEKLY CAN HELP TREMEMDOUSLY. No matter where you choose to contribute, a simple rules of thumb is to treat the people youâre interacting with like someone youâre attempting to become friends with.Be confident, yet humble. Engage in balanced dialog where you share about yourself and ask questions and above all donât attempt to self-promote. Remember that youâre attempting to build the foundation of a lasting relationship not simply have other persona be a stepping stone to your personal success.
- Your ultimate goal as a content creator is to provide value, take note of what those you align yourself with are engaged with and consider your audience when you begin contributing to these communities. Not all content will be appropriate for all communities so trust your gut when it comes to sharing but keep in mind that not every audience prefers the same content. Take note if you find that some of the content you share detracts from your message or causes you to lose readers/followers.Who.unfollowed.me â siteGoogle for tools for your specific social media outlets.
- Look for other websites that you could create content for that would give you a broader reach. Think about repurposing content in other channels but make sure that youâre not exhausting your audience with the same content. Using the example of the food blogger, you wouldnât want to share your same recipe for red velvet cupcakes unless youâve optimized your recipe or tried something new that really worked and wanted to share it. Doing this will help you build momentum with your communities.
- The stronger your connections with other of similar interests become the more youâll find that opportunities will present themselves. Finding your sweet spot will happen when you align yourself with the steady and consistent release of the highest quality work you can muster.This steady stream of quality work will make others take notice and start identifying you as a specialist in your area of interest. That said donât underestimate the power of having a strong online profile and polished blog or website. This is very inexpensive to do and these days you can have a good looking result for little to no cost. If youâre just getting started About.me andFlavors.me both have free profiles you can create and drive people to.Something thatâs often missed is the ability for others to find you online, whether itâs through search engines or other social media channels.
- Sharing part of your personal story helps build credibility. If your personal brand is one where sharing your personal experiences works, do it. I felt really strange about putting myself out there but when I did I was pleasantly surprised at the positive feedback. Speaking to your audience as if theyâre a close friend or your journal can help others identify with you and start to build a foundation of trust.
- Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me. Arianna Huffington
- Professional | Quirky | Athletic | Fun
- Consistency is KING! Some of the most successful bloggers, vloggers, and podcasters have a consistent release schedule. One of Jenna Marbleâs taglines is âNEW VIDEOS EVERY WEDNESDAYâ and Epic Meal Time used to always release videos on Tuesdays.
- No bueno! PR NightmareâŚ
- The golden rule holds true for social networking and developing your personal brand so play nice with others because not doing so reflects poorly on you.
- There is something unbelievably attractive about those of us that have a strong presence. Albeit that these people are often polarizing they tend to have a loyal following. Find a few people that are notable in your area of interest and try to figure out what makes them so special. Understanding the value that they provide to their audience can help you better understand how you may want to approach making a name for yourself.
- Take a look at their website and social media channels, where to they have the most engagement and with whom. A simple example would be to take a look at the past month of activity on a popular blog. Figure out which articles were shared most, account for what social media channels they were shared on, what the tagline was for the content, and what time it was published. All of these factors could contribute to the success of the article. Just keep in mind that youâre not trying to spend all of your time observing the community, rather simply keeping a pulse on content thatâs engaging will help you get and understanding of what your target audience likes and also how you can fill a need that isnât being met. Part of building your personal brand is thinking about how youâre different and proving to others that those differences are worth their attention. Remember to differentiate wisely and ensure that youâre showing them of your differences in your actions not educating them about how âdifferentâ you are.
- Again while you may want to be inspired by others itâs important not to plagiarize, first it damages your integrity and secondly itâs just plain rude. It can be hard to recover from a public out cry so make sure that youâre respectful of the work of others.
- Itâs also a lot easer to understand what would be considered flattering when taking cues from others if you engage in a consistent dialog with other influencers. This goes back to the idea that youâre trying to foster a relationship, not a transactional encounter where youâre receiving something directly for your time and effort.
- With the persistent dialog, get to know people in your communities. Figure out what their likes and dislikes are and cater your online presence to them. Just because youâve never met them in real life doesnât mean you canât treat them like they are your real friends. The more meaningful your interactions are, the stronger your connections become. This can be something as simple as reaching out to them to ask what they thought of an event you know they attended or a product theyâve been talking about. Other people are often flattered when youâre genuinely interested in their personal stories and experiences and thus can be interested in yours.Personal brand is about creating interactions with others that help galvanize your relationships and build your legitimacy as a source of knowledge and quality content.
- segmentation
- Try to find the proverbial sweet spot for your own endeavors, by analyzing your metrics and continually testing.
- Keep an eye out on the horizon, figure out where youâd like to be in 1 month, 6 months, 12 months and do an assessment on where you at each of those milestones.
- Be flexible⌠Building your personal brand takes time and energy, not everyone will be a superstar overnight so keep your efforts in perspective.
- On that note you want to think about looking for communities of people that share your interest hang out online. Think not only about the topic youâre interested in but also niche and subcommunitiesthat may be interested in the content youâre looking to create. Ultimately youâre like the new kid in school looking for a lunch table. You need to feel out where you might fit in by finding a topic youâre interested in, and create an audience around the topic. Creating an audience is about providing value to the community youâre looking to be a part of because our personal brand will never achieve anything memorable unless it is validated by others.