Social Media for Green Careers by @JoeyShepp
•
2 gefällt mir•1,256 views
How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job or create your dream job.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (11)
Ähnlich wie Social Media for Green Careers by @JoeyShepp
Ähnlich wie Social Media for Green Careers by @JoeyShepp (20)
Mehr von Earthsite
Mehr von Earthsite (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Media for Green Careers by @JoeyShepp
- 1. Social Media for Green Careers How to leverage social media to advance your sustainability career.
- 2. Presented at the Eucalyptus Magazine Green Careers Expo
- 3. Presenter GreenMBA Program Director at Dominican University of California Principal Consultant at Earthsite, Digital Media for Sustainable Brands Founder of GreenMaven, the World’s JoeyShepp.com Largest Green Search Engine.
- 5. Social Media Growth 700,000 Facebook Members/Day 35 Hours Uploaded to YouTube Every Minute Twitter clocked at 7,000 Tweets per Minute
- 6. Social Media for Jobs Nearly 28% of college students plan to seek employment using LinkedIn. The recruited have now become the recruiters
- 7. Green Jobs Growth California's "core green economy" grew more than three times as fast as the state's old brown economy between 2008 and 2009. Growth in green jobs in the San Francisco Bay Area jumped 8 percent between 2008 and 2009 and 109 percent since 1995, according to the report.
- 8. Qualities of the Sustainability Industry Highly Networked Niche Oriented Localized Transparency Valued Information Workers
- 9. A Natural Fit Social Media + Sustainability
- 11. Online Office Web-Based Email Access Anywhere Online Calendaring Sync Calendars Online Docs Sharing Documents Dropbox Easy File Sharing
- 13. Video Conferencing Skype, Facetime, Google Talk Rising Cost of Travel, Increase in Video Conferencing Prepare a Functional Space
- 14. Social Media Upkeep Profiles Updated and Tracking Messages Facebook Twitter LinkedIn Industry Specific Video - YouTube Food - Foodspotting Local - Foursquare
- 16. Social Optimization Good Headshot Focused Bio with POV Key Category Interests Fresh and Current Links to Social Media Profiles
- 17. LinkedIn Complete Profile 100% Add Keywords Import Address Book Make Connections Request Recommendations Contribute to Group Discussions
- 18. Facebook Update Your Info Tab “Like” Sustainability Related Brands and Organizations Know your Permissions Untag Unwanted Photos
- 19. Twitter Complete Your Profile Monitor Twitter Search Follow Like-Minded People (hope for follow back) Proclaim what you’re looking for. Keep it Fresh
- 20. Blog Personal Website YourName.com Ideal One a Week Cultivate Comments
- 21. Document Your Work Build Value Value Process Tell Cohesive Story Accessible History Fresh
- 22. Documentation Types Presentation SlideShare Video YouTube/Vimeo Blog Wordpress/Tumblr White Paper PDF Photgraphy Flickr
- 23. Build Expertise
- 24. Well Read Read Industry-Specific Blogs and News Stay Current with Trends in your Market RSS News Reader
- 25. Green News Sources Lifestyle TreeHugger.com Design Inhabitat.com Business TriplePundit.com Business GreenBiz.com
- 26. Interviews Blogging is an excuse to interview people. Interviews are a great way to learn industry knowledge and network with key individuals. Giving PR value builds good will.
- 27. Thought Leadership Blogging Twitter Video Series Speaking White Papers Discussions Quora
- 28. Networking
- 29. Importance of Networking Sustainable jobs are new jobs Commonly filled through networks A strong network is the basis for sustainable job security
- 30. Go Out Find Local Events Schedule Events Make Business Cards Prepare your Story: People will share it for better or worse!
- 31. Followup Sort A list and B list cards A List: Schedule Meeting Email Thanks Connect on LinkedIn Follow on Twitter Facebook Not Appropriate Yet
- 32. Top Bay Area Green Events Green Festival Sustainable Brands West Coast Green Bioneers EcoTuesdays Green Drinks
- 34. Job Monitoring Job Website Boards Job Newsletters Job Twitter Feeds RSS Feeds/Blogs Google Alerts
- 35. Ask Your Network What you want. Email Blast Twitter Facebook LinkedIn
- 36. People Search, Not Job Search Identify people in the company that you want to work for and reach out to them over social media. Let them know your intentions and see if they have any recommendations.
- 37. Create a Job New Sustainability Jobs are Created Every Day. What need to you see in the world? Interview People that you admire their job, how did they get it.
- 38. The Interview
- 39. Prepare Research People You’re Meeting with. They will likely be doing the same. Connect with and Interact with Company members through Social Media Reflect Sustainable Values
- 40. The Interview Get Good Sleep Come Early Have POV Be ready to demonstrate your unique value
- 41. Followup Say Thanks Phone Call more personalized than email Email links and follow up references to fix any stumbles
- 42. Go Further
- 43. JoeyShepp.com
- 44. Twitter Accounts @JoeyShepp @GreenMBA @GreenJobFinder @CAGreenJobs
- 45. Tweet me your Questions
- 46. This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/ licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.