1. The Business of Language
Susan Hayes,
“The Positive Economist”
2. Susan Hayes
“The Positive Economist”
Managing Director,
Hayes Culleton Ltd
Financial training and
eLearning all over the
world
3. Content
• Strategy & Management
• Finance
• Sales
• Marketing
• Productivity
Practise what I
preach
Focus on what you
can do....
Practical &
Implentable
4. What’s your SMART goal?
S
M
A
R
T
#Leads, #Touchpoints, Event planning, PM, % of resources
to more profit
90 minutes per day for four days a week and a 30 minute
review on Friday
#Customers, % Repeat business, #Retention activities, New Service,
€profit
30 min planning the plan, 90 min slot every Mon-Thurs, 30 min
slot Fri, hour review
10. Understand Margin
Expensive business
High margin time Intensive
business
Scalable business
Can you productise your
service?
Do you have any expensive
or loss-making business?
Can you grow your
scalable business
11. Achieve my life’s goals
Change
Unexpected surprises
Push out my comfort zone
Appreciate what I have done
thus far...