An introduction to the marketing strategies behind big-brands that you can use to help grow your small business.

1. Big Brand Strategies for Small Business

4. The definitive example-Big Brand Strategy Big brands focus on relationships & customer experience

7. 1. Establish Your Brand Position

9. Establishing a position The words we use tell us a lot about a brand.

10. Establishing a position

11. Establishing a position

12. Establishing a position What two changes fixed their brand perception?

13. Establishing a position When products are similar… Positioning creates distinction – affecting price, placement and consumer image

14. Establishing a position Positioning creates distinction – affecting price, placement and consumer image

16. Establishing a position

17. 2. Speak with a Single Voice

21. Speak with a single voice “ Don’t Make Me Think” Speak like a customer, to the customer

22. 3. Reward Customer Loyalty

24. Reward customer loyalty Big Brand Strategy - World Class Customer Service

25. Reward customer loyalty

26. Reward customer loyalty Big Brand Strategy - Measured Loyalty

27. 4. Find the Emotional Connection

28. 4. Find the emotional connection Customers with an emotional connection are loyal We celebrate every event in our lives, from birth to death, with a card. But in business we often overlook opportunities for an emotional connection.

29. Find the emotional connection Customers with an emotional connection are loyal Freedom Travel, wealth, health, career Security Physical security, job security Greed Beat the competition Pleasure Recreational, emotional, hedonistic Status Exclusivity, achievement Safety Protect your loved ones Love Strong emotional connections Guilt Don’t disappoint those you love Health Be active, participate

30. Find the emotional connection

32. 5. Communicate Consistently

40. Paul Weber 816.842.0100 [email_address] Please call or email with questions. For the full presentation and handouts go to: www.SmallBusinessMiracles.com/FastTrac