Presentation by Amanda Forsythe of Mobiguide at the E-Tourism Africa Summit in Johannesburg 2010

1. Key lessons out of
E-tourism Summit 09?
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2. - Address tourists’ needs
- Engage tourists with interesting, exciting
apps or content
- Remember ‘Tourism’ = Leisure &
Relaxation – make it easy & fun
- Today’s tourists are ‘Prosumers’
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3. Another key lesson from
E-tourism Summit 09 …
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4. Africa has a wealth of tourism products &
experiences to offer
BUT
It’s hard to find useful content on Africa
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5. And as we all know…
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6. Content is KING!
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7. So what can Africa do?
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8. What do tourists do?
- Research & booking (content, info &
reservations)
- Eat and sleep (restaurants & accommodation)
- Sight-seeing (transport and tours)
- Sharing (Social media, etc.)
- Communicate (Languages!)
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9. The language barrier is one of
the most under-rated,
neglected aspects of service
delivery in the tourism industry
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10. Language barrier clip
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11. An image speaks a 1000 words…
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12. Moyo

13. But often the tourist needs
MORE information …
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14. And that information needs to be:
- Engaging
- Credible
- Useful
- Understandable
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15. Sandton Tourism

16. It also needs to be on as many
different platforms as possible…
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17. It’s no longer just about having a
website!
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18. Today we need to consider:
- Web
- Wap
- Social networking
- Traditional media
- And …
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19. Service delivery on the ground!
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20. COVERAGE
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21. Brian Solis is Principal of
FutureWorks, an award-
winning PR and New
Media agency in Silicon
Valley.
He is the author of
“Putting the Public back
into Public Relations”
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22. Visibility /
recognition
Cutting
Social
edge
networking
technology
Mobile Across
Viral
language
marketing
Rich Audio barriers
media content
On-demand
The social
Value-add YOUR
LBS
BRAND
GPS access
marketing
compass in
Portable
media
Tradition tourism
Reward / al media
players Portability
Souvenir
Internet
Empower
Interactive
users
Aggregate
platforms
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23. The tourist of the 21st century:
- Researches & Books on-line
- Travels with a mobile phone & / GPS
- Wants instant, on-demand information
- Wants it in their MOTHER-TONGUE!
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24. So how do you give it to them?
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25. Mobile phones are not just
an extension of the Web.
The combination of unique
characteristics - including
portability, voice, location-
awareness – can be
leveraged to create
completely new sales and
service capabilities.
Source: Gartner
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26. The mobile phone is a
consumer device that can
deliver service and
relationship management in
ways that have never been
possible before.
Source: Gartner
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27. You need:
- Multilingual CONTENT
- A web presence
- A mobile presence
- Geo-tagged venue
- Traditional media
- SEO
- Social networking info@mobiguide.co.za

28. 190 days to do it!
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29. So how does Mobiguide
help?
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31. • Tourism partners:
- cultural heritage site
- natural heritage site
• Corporates:
- Tourism industry companies (hotels, B&B’s,
restaurants, convention centres, etc.)
- Companies selling to tourists (telecom,
transport, etc.)
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32. • Corporate partners:
• Clips of your venues
• Participation in « Ten of the best… »
• Sponsorship of tourist / heritage sites
• Advertising on web / wap site or in clips
• Marketing partners

33. Launch & Partners
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34. Contact us:
Amanda Forsythe
Tel: +27 (0)11 485 5315
Mobile: +27 (0)83 227 1797
E-mail: amanda@mobiguide.co.za
Web: www.mobiguide.co.za