Slideshow by Eric at: http://eSocialMediaShop.com Twitter: @eshutt @esmediashop How we use + track our peep's tweets at #DC's Best Festival. Created for a Twitter panel with the Cultural Alliance of Greater Washington - to show basics of best ways to use Twitter in the creative economy.

1. Twitter
@Artomatic
How we use + track our peep's
tweets @ #DC's Best Festival...

2. #TODAY
(we'll cover):
1. Why....... Twitter ... at work!?
2. How....... you decide what to do.
3. Goals..... to accomplish + get what you want.
4. Stats...... how to track everything you do!
5. Extras.... to note + that's @ll #olks...

3. @Artomatic

5. Kira Marchenese is Artomatic's Twitter Captain. She's a
SHOUT OUT! web communications ace, and greatly appreciated for all
of her help with Artomatic, Twitter, and this presentation!
@KiraMarch
Follow @KiraMarch on Twitter

6. #WHY
we give a tweet.

7. We NEED to know:
what's happening right now?!?!
__________________________

8. #HOW

9. Getting started
or changing gears on Twitter
Consider:
1. How does it fit into your media strategy?
2. Who's in charge? (technology and maintenance)
3. Who do you want to talk to on
Twitter? (audience. ex. - fans, reporters, execs, etc.)
4. What do you want them to do?
5. Will they do it?
6. What will you get?

10. #GOALS

11. Before you go crazy on Twitter ...
SET GOALS!
@Artomatic, we want to:
_______________________________________________
1. Know our scene. What are people saying?
Tactic: Monitor Conversation.
2. Be Heard. We want to send info widely.
Tactics: 1) Follow people to build followers; 2) Ask for re-tweets explicitly. Just
asking makes a big difference. Ex.: "Please vote now + RT!!"
3. Encourage Engagement. Help us out + spread the word.
Tactics: 1) Ask for re-tweets; 2) Answer questions; 3) Follow people.
____________________________________________________________________
+ WE GET: 1) Followers; 2) Exposure; 3) Customer Service; 4) Happy People.

12. #STATS

13. Before Artomatic 2009, we had about 500 followers.
The spikes in new followers (below) also show when we
started to more actively manage our Twitter account.

15. Artomatic's Web + Visitor Stats

16. #NOW

18. TweetStats:
(Click to the next slide
for a closer look.)

26. #EXTRA,
#EXTRA!
(Twitter beyond Artomatic)

27. @ vs. #
__________________
@ Links directly to a Twitter profile.
* Best for interaction and sharing info.
# Links directly to a specific topic.
* Best for organizing conversation + short-term search.

28. @shortcuts =
#FAIL

29. Some services let you post from Twitter
to EVERYWHERE else, all at once ... :(
____________________________________________________

30. The text below posted correctly to Twitter.

31. But not everywhere else ...
Text that makes sense on Twitter may not
translate correctly on other social networks.
The text on the Facebook Wall below doesn't link correctly after using an auto-post service.
Twitter tags "#" and "@" don't work the same way on Facebook and other social networks.
Don't take shortcuts - post content correctly in the ways that are best for each platform.
Copy + Paste can still be your friend. Simply tailor blurb a little bit before posting.

32. #GO!
(Enter: the TwitterVerse)

33. *TwitterVerse by Jess3 & Brian Solis

34. #THANKS!
( + please tweet the slideshow! )

35. FIND ME ON TWITTER
@eshutt