An In-depth Look Into Southeast Asia and Worldwide App Trends And App Store Data

Ⓒ App Annie 2013!CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Intelligence 
Overview"
Worldwide App Trends
and App Store Data"
Echelon!
Singapore, June 2014!
CONFIDENTIAL | DO NOT DISTRIBUTE
Junde Yu 余俊德"
VP APAC"

1.  App Annie Overview"
2.  App Store Trends!
3.  Country Trends!
4.  Category Trends!
5.  Top Publishers and Apps!
6.  App Trends in South East Asia!
Worldwide App Trends and App Store Data"
2!

App Annie is the #1 Provider of App Store Intelligence"
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and have more than 270,000 registered business users!
* 90% Penetration on iOS and Google Play based on Top 100 highest grossing publishers globally using App Annie Store Stats (April 2014) !5!

6!
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This report has become the standard for
understanding the state of the portable gaming
industry, combining metrics on smartphones,
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1.  App Annie Overview!
2.  App Store Trends"
5.  Device Trends!
11!

App Revenue and Download Trends 
iOS App Store and Google Play"
•  In Q1 2014, Google Play led the iOS App Store in app downloads by
around 45%!
•  iOS maintained a strong monetization lead, generating about 85% more
revenue than Google Play in Q1 2014 !
12!

3.  Country Trends"
13!

App Store Downloads by Country, April 2014"
•  United States and China drove around 40% of iOS App Store downloads!
•  China used Android app stores extensively, but not Google Play!
14!
Top Countries

App Store Revenue by Country, April 2014"
•  US, Japan, and Korea drove about 70% of Google Play revenue!
•  iOS remained the clear revenue leader in most regions, except  
South Korea, Japan, and Taiwan!15!
Top Countries

How are the markets shifting in the iOS App Store?"
•  Russia, Canada, and Thailand moved up in
the download ranks!
•  China climbed to #3 in the revenue
ranks!
16!
Rank by Downloads" Rank by Revenue"
Rank"
Apr 2014"
Country"
Chg vs."
Apr 2013"
Country"
Chg vs."
Apr 2013"
1! United States! -! United States! -!
2! China! -! Japan! -!
3! Japan! -! China! é2
4! United Kingdom! -! United Kingdom! ê1
5! Russia! é1! Australia! ê1
6! France! ê1 Canada! -!
7! Canada! é1 France! é1
8! Germany! ê1 Germany! ê1
9! Australia! -! Russia! -!
10! Thailand! é1! South Korea! é1

How are the markets shifting in Google Play?"
•  Brazil, Turkey, and Indonesia were the
emerging markets in Google Play
downloads!
•  US overtakes Korea after being
previously overtaken!
•  Traditional Chinese market in HK/TW
booming on Google Play!17!
Rank"
Apr 2014"
Country"
Chg vs."
Apr 2013"
Country"
Chg vs."
Apr 2013"
1! United States! -! Japan! -!
2! Brazil! é5 United States! é1
3! Russia! é1 South Korea! ê1
4! India! ê1 Germany! é1
5! South Korea! ê3 United Kingdom! ê1
6! Mexico! é2 Taiwan! é2
7! Turkey! é10 Hong Kong! é2!
8! Indonesia! é6 France! ê2
9! Germany! ê3 Australia! ê2
10! Thailand! -! Russia! é1

4.  Category Trends"
18!

How are the categories shifting in the iOS App Store?"
•  Social Networking made major gains in
downloads!
•  Education and News moved up the
revenue ranks!
19!
Rank"
Apr 2014"
Category"
Chg vs."
Apr 2013"
Category"
Chg vs."
Apr 2013"
1! Games! -! Games! -!
2! Entertainment! -! Social Networking! -!
3! Photo and Video! -! Music! -!
4! Social Networking! é2 Education! é1
5! Lifestyle! ê1 Productivity! ê1
6! Utilities! ê1 Entertainment! -!
7! Music! -! News! é1
8! Productivity! é1 Books! ê1
9! Education! ê1 Sports! -!
10! Travel! -! Photo and Video! -!

How are the categories shifting in Google Play?"
•  Photography gained in download rankings! •  Sports, Entertainment, and Education
made big revenue ranking strides!
20!
Rank"
Apr 2014"
Category"
Chg vs."
Apr 2013"
Category"
Chg vs."
Apr 2013"
1! Games! -! Games! -!
2! Communication! -! Communication! -!
3! Tools! -! Social! -!
4! Entertainment! -! Tools! é1
5! Social! -! Travel & Local! ê1
6! Photography! é3 Sports! é5
7! Personalization! ê1 Entertainment! é3
8! Music & Audio! ê1 Education! é4
9! Productivity! ê1 Productivity! ê3
10! Media & Video! -! Music & Audio! ê1

21!

5.  Top Publishers and Apps"
A.  Games
B.  Apps Excluding Games"
22!

Top Games by iOS & Google Play  
Combined Downloads, April 2014"
•  Viral hit 2048 by Ketchapp
Studio hit #1 on iOS by
downloads, remaining in the
rankings throughout April!
•  This version of 2048 was iOS-
only. On Google Play, publisher
Estoty released 2048 Number
Puzzle, reaching #4 by
downloads!

Top Games by iOS & Google Play  
Combined Revenue, April 2014"
•  Fast-increasing Google Play revenue
for Clash of Clans helps tip them over
Puzzle & Dragons for top spot!
•  Monster Strike at #7 has huge potential
to do even better as it is only launched
in Japan currently!
•  Boom Beach’s #5 iOS revenue rank
was enough for the iOS-only title to
reach #9 on the combined iOS and
Google Play revenue rankings!

5.  Top Publishers and Apps"
A.  Games
B.  Apps Excluding Games"
25!

Top Apps Excluding Games by iOS & Google Play  
Combined Downloads, April 2014"
•  Facebook dominates in April
with the top 4 worldwide
downloaded apps !
•  Clean Master by Cheetah
Mobile is the only non-
messenger, non-social app in
the top 10!

Top Apps Excluding Games by iOS & Google Play  
Combined Revenue, April 2014"
•  LINE dominates with 3 apps in
the top 10, with most revenue
in Japan, and some in Taiwan
and Thailand!
•  TurboTax 2013 cashes in on
tax season with revenues in the
US!
•  Microsoft achieves some
success with Microsoft Word
emerging at #10 on iOS and
Google Play revenue!

7.  App Trends in South East Asia"
28!

How do the markets in South East Asia compare? 
iOS and Google Play Combined, April 2014"
•  Singapore dominates revenue currently but growth opportunities are limited!
•  Thailand exhibits strong growth of both downloads and revenue!29!

Top Apps by Combined iOS and Google Play
Performance in South East Asia*, April 2014"
•  Social Networking apps, particularly messaging apps, dominated downloads outside of games!
•  Most Games revenue coming from Singapore, Malaysia, Thailand!
30!
Rank" Category" Publisher" Category" Publisher"
Top Game Apps"
1! Cookie Run! Devsisters/LINE! Clash of Clans! Supercell!
2! Candy Crush Saga! King! Tower of Saviors! Mad Head!
3! Subway Surfers! Kiloo! Cookie Run! Devsisters/LINE!
4! My Talking Tom! Outﬁt 7! Brave Frontier! gumi/Chukong!
5! Pou! Zakeh! Hay Day! Supercell!
Top Apps Outside of Games"
1! Facebook! Facebook! LINE! LINE!
2! Camera360! PinGuo! Meb! ASK Media!
3! LINE! LINE! Path! Path!
4! Facebook Messenger! Facebook! LINE PLAY! LINE!
5! WhatsApp Messenger! Facebook! The Straits Times! Singapore Press!
* Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam!

Top Publishers by Combined iOS and Google Play
Performance in South East Asia*, April 2014"
•  Magazine publishers saw strong monetization from South East Asian markets!
•  LINE’s prominent position in Thailand brought success in revenue and downloads!
31!
Rank" Publisher" Headquarters" Publisher" Headquarters"
Top Game Publishers"
1! LINE! Japan! Supercell! Finland!
2! King! United Kingdom! LINE! Japan!
3! Gameloft! France! Mad Head! Hong Kong!
4! Tiny Piece! China! King! United Kingdom!
5! Supercell! Finland! gumi! Japan!
Top Publishers Outside of Games"
1! Facebook! United States! LINE! Japan!
2! Sungy Mobile! China! MagazineCloner! United Kingdom!
3! Google! United States! Magzter! United States!
4! Cheetah Mobile! China! Disney! United States!
5! LINE! Japan! Sungy Mobile! China!
* Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam!

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An In-depth Look Into Southeast Asia and Worldwide App Trends And App Store Data

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An In-depth Look Into Southeast Asia and Worldwide App Trends And App Store Data