SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Downloaden Sie, um offline zu lesen
FUSION
Book Launch Highlights
denise lee yohn | 12.24.18 | #FUSION
What a powerful
launch!
Dear Friends and Colleagues,
It took a proverbial village to make the launch of my book, FUSION: How
Integrating Brand and Culture Powers the World's Greatest Companies, a
success. Thank you for being my village!
I’ve been blessed by all the opportunities you helped create for me this past
year. This recap of the launch highlights serves as a reminder of what we
accomplished together – as well as a collection of most of the FUSION launch
activities in one easy-to-reference place.
The brand-culture fusion movement has only begun, but I hope you agree we’ve
gotten off to a great start. So, please join me in celebrating what has been a
very good year and a terrific launch!
30 speaking engagements…
including:
MenuDirections
PCMA Education Conference
CNBC media appearances
three bookstore events
Warwick’s In La Jolla Stanford University Book Passage in San Francisco
included on 2018 best book lists
“Starbucks, Southwest,
Patagonia. They are
different brands, but
those who closely
study successful
companies today
might point to one
similarity: These
companies’ brands
are the embodiment
of their culture, and
vice versa. Few brands
actually achieve this
state, but it’s a major
quest these days.
That’s why Denise Lee
Yohn’s Fusion: How
Integrating Brand and
Culture Powers the
World’s Greatest
Companies is a
welcome arrival.”
“The importance of
company culture has
been championed by
countless authors and
business leaders. And a
company’s brand is just
as central to a
company and its
identity. What Denise
Lee Yohn offers is a
guide to fusing these
‘two atomic nuclei’ of
business together to
align your organization
and power growth.”
terrific reviews on Amazon
This is one of those books that need to
be read and applied daily to make it
usable / achievable. – Amy Dru
P.S. In an effort to be unbiased, I’ve only included reviews from people I don’t know.
The book is great. Very readable. Lots of
examples and case studies here you will
recognize and nod ascent to. Very, very
applicable to your organization (business or
otherwise). It will make you think and want to
apply. Much recommended. – T. M. Reader
Excellent book with new information
and an attitude... You won't be able
to put this book down. -- Glenda
I have been preaching the gospel of
this book since I started reading it. It is
currently the book of the month in my
business group. I will keep
recommending it and rereading it.
– Kevin Davis
This book is a must have for
businesses. -- Michelle Rayburn
Denise Yohn does a fine job of
demonstrating the importance
fusing brand and culture.
– James Strock
nearly 40 online interviews & podcasts
including:
lots of reviews & other coverage
including:
over 30 bylined articles
including regular contributions to Harvard Business Review and Forbes
Plus tons of blogposts, LinkedIn articles, newsletters, and more…
DENISE LEE YOHN
Thank you!
@deniseleeyohn | #FUSION

Weitere ähnliche Inhalte

Ähnlich wie FUSION Book Launch Recap

PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docxPRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docxpauline234567
 
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docxPRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docxLacieKlineeb
 
Running Head A Primer on Organizational Culture .docx
Running Head A Primer on Organizational Culture .docxRunning Head A Primer on Organizational Culture .docx
Running Head A Primer on Organizational Culture .docxhealdkathaleen
 
Young & Bold - The handbook for the new world
Young & Bold - The handbook for the new worldYoung & Bold - The handbook for the new world
Young & Bold - The handbook for the new worldDaniel Tan 陈渊理
 
Preview! Enlightened Business: Leadership for Sustainable Success
Preview! Enlightened Business: Leadership for Sustainable SuccessPreview! Enlightened Business: Leadership for Sustainable Success
Preview! Enlightened Business: Leadership for Sustainable SuccessJoolz_Lewis
 
The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...
The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...
The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...Lucky Gods
 
Case Study 2 Service Learning and You
Case Study 2 Service Learning and YouCase Study 2 Service Learning and You
Case Study 2 Service Learning and YouAlexandra E. P. Dahl
 
Btsr presentation feb 2014
Btsr presentation feb 2014Btsr presentation feb 2014
Btsr presentation feb 2014LouiseWebster
 
Random House Case Study - WOMMA, School of WOM Presentation
Random House Case Study - WOMMA, School of WOM PresentationRandom House Case Study - WOMMA, School of WOM Presentation
Random House Case Study - WOMMA, School of WOM PresentationAffinitive
 
WOMMA - School of WOM Chicago 2011
WOMMA - School of WOM Chicago 2011WOMMA - School of WOM Chicago 2011
WOMMA - School of WOM Chicago 2011Infiniti Motors
 
teachingfishing Mar 2014 revision2pdf
teachingfishing Mar 2014 revision2pdfteachingfishing Mar 2014 revision2pdf
teachingfishing Mar 2014 revision2pdfDoug Booker
 

Ähnlich wie FUSION Book Launch Recap (20)

PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docxPRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
 
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docxPRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
PRAISE FOR CRUCIAL CONVERSATIONS Relationships ar.docx
 
Be the one e book
Be the one   e bookBe the one   e book
Be the one e book
 
Running Head A Primer on Organizational Culture .docx
Running Head A Primer on Organizational Culture .docxRunning Head A Primer on Organizational Culture .docx
Running Head A Primer on Organizational Culture .docx
 
Help them shine:Inspire Leadership
Help them shine:Inspire Leadership Help them shine:Inspire Leadership
Help them shine:Inspire Leadership
 
Young & Bold - The handbook for the new world
Young & Bold - The handbook for the new worldYoung & Bold - The handbook for the new world
Young & Bold - The handbook for the new world
 
Preview! Enlightened Business: Leadership for Sustainable Success
Preview! Enlightened Business: Leadership for Sustainable SuccessPreview! Enlightened Business: Leadership for Sustainable Success
Preview! Enlightened Business: Leadership for Sustainable Success
 
The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...
The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...
The Defining Decade: Why Your Twenties Matter and How to Make the Most of The...
 
Client Presentation 2015
Client Presentation 2015Client Presentation 2015
Client Presentation 2015
 
Ad Booklet
Ad BookletAd Booklet
Ad Booklet
 
The slightest edge
The slightest edgeThe slightest edge
The slightest edge
 
Infographic & Cover Letter TG
Infographic & Cover Letter TGInfographic & Cover Letter TG
Infographic & Cover Letter TG
 
Help Them Shine:Inspire Leadership
Help Them Shine:Inspire LeadershipHelp Them Shine:Inspire Leadership
Help Them Shine:Inspire Leadership
 
Case Study 2 Service Learning and You
Case Study 2 Service Learning and YouCase Study 2 Service Learning and You
Case Study 2 Service Learning and You
 
Story of Self
Story of SelfStory of Self
Story of Self
 
Btsr presentation feb 2014
Btsr presentation feb 2014Btsr presentation feb 2014
Btsr presentation feb 2014
 
Paramazing Partners
Paramazing PartnersParamazing Partners
Paramazing Partners
 
Random House Case Study - WOMMA, School of WOM Presentation
Random House Case Study - WOMMA, School of WOM PresentationRandom House Case Study - WOMMA, School of WOM Presentation
Random House Case Study - WOMMA, School of WOM Presentation
 
WOMMA - School of WOM Chicago 2011
WOMMA - School of WOM Chicago 2011WOMMA - School of WOM Chicago 2011
WOMMA - School of WOM Chicago 2011
 
teachingfishing Mar 2014 revision2pdf
teachingfishing Mar 2014 revision2pdfteachingfishing Mar 2014 revision2pdf
teachingfishing Mar 2014 revision2pdf
 

Mehr von Denise Yohn

Culture Is Everyone's Responsibility Infographic by Denise Lee Yohn
Culture Is Everyone's Responsibility Infographic by Denise Lee YohnCulture Is Everyone's Responsibility Infographic by Denise Lee Yohn
Culture Is Everyone's Responsibility Infographic by Denise Lee YohnDenise Yohn
 
What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz
What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz
What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz Denise Yohn
 
Great Advice for Start Ups
Great Advice for Start UpsGreat Advice for Start Ups
Great Advice for Start UpsDenise Yohn
 
Customer Experience Brief: Samsung 837
Customer Experience Brief:  Samsung 837Customer Experience Brief:  Samsung 837
Customer Experience Brief: Samsung 837Denise Yohn
 
Customer Experience Brief: Uniqlo
Customer Experience Brief:  Uniqlo Customer Experience Brief:  Uniqlo
Customer Experience Brief: Uniqlo Denise Yohn
 
Quotes and Quips from FUSION
Quotes and Quips from FUSIONQuotes and Quips from FUSION
Quotes and Quips from FUSIONDenise Yohn
 
Top 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary ExperiencesTop 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary ExperiencesDenise Yohn
 
Customer Experience Brief: Google Pop-Up Store
Customer Experience Brief: Google Pop-Up StoreCustomer Experience Brief: Google Pop-Up Store
Customer Experience Brief: Google Pop-Up StoreDenise Yohn
 
5 Retail Trends You Can't Afford to Miss
5 Retail Trends You Can't Afford to Miss5 Retail Trends You Can't Afford to Miss
5 Retail Trends You Can't Afford to MissDenise Yohn
 
Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...
Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...
Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...Denise Yohn
 
It's the Experience, Stupid!
It's the Experience, Stupid!It's the Experience, Stupid!
It's the Experience, Stupid!Denise Yohn
 
UNSTUCK: Troubleshoot Your Business
UNSTUCK:  Troubleshoot Your BusinessUNSTUCK:  Troubleshoot Your Business
UNSTUCK: Troubleshoot Your BusinessDenise Yohn
 
Social Media Marketing World 2016 Takeaways Curated by Denise Lee Yohn
Social Media Marketing World 2016 Takeaways Curated by Denise Lee YohnSocial Media Marketing World 2016 Takeaways Curated by Denise Lee Yohn
Social Media Marketing World 2016 Takeaways Curated by Denise Lee YohnDenise Yohn
 
Top 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary ExperiencesTop 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary ExperiencesDenise Yohn
 
DLYohn What Great Brands Do
DLYohn What Great Brands DoDLYohn What Great Brands Do
DLYohn What Great Brands DoDenise Yohn
 
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014Denise Yohn
 
Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)
Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)
Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)Denise Yohn
 
Building Brands by Creating Content (by Denise Lee Yohn)
Building Brands by Creating Content (by Denise Lee Yohn)Building Brands by Creating Content (by Denise Lee Yohn)
Building Brands by Creating Content (by Denise Lee Yohn)Denise Yohn
 
The Mitchell Way Day 2013 by Denise Lee Yohn
The Mitchell Way Day 2013 by Denise Lee YohnThe Mitchell Way Day 2013 by Denise Lee Yohn
The Mitchell Way Day 2013 by Denise Lee YohnDenise Yohn
 

Mehr von Denise Yohn (20)

Culture Is Everyone's Responsibility Infographic by Denise Lee Yohn
Culture Is Everyone's Responsibility Infographic by Denise Lee YohnCulture Is Everyone's Responsibility Infographic by Denise Lee Yohn
Culture Is Everyone's Responsibility Infographic by Denise Lee Yohn
 
What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz
What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz
What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz
 
Great Advice for Start Ups
Great Advice for Start UpsGreat Advice for Start Ups
Great Advice for Start Ups
 
Amazon Go Store
Amazon Go StoreAmazon Go Store
Amazon Go Store
 
Customer Experience Brief: Samsung 837
Customer Experience Brief:  Samsung 837Customer Experience Brief:  Samsung 837
Customer Experience Brief: Samsung 837
 
Customer Experience Brief: Uniqlo
Customer Experience Brief:  Uniqlo Customer Experience Brief:  Uniqlo
Customer Experience Brief: Uniqlo
 
Quotes and Quips from FUSION
Quotes and Quips from FUSIONQuotes and Quips from FUSION
Quotes and Quips from FUSION
 
Top 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary ExperiencesTop 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary Experiences
 
Customer Experience Brief: Google Pop-Up Store
Customer Experience Brief: Google Pop-Up StoreCustomer Experience Brief: Google Pop-Up Store
Customer Experience Brief: Google Pop-Up Store
 
5 Retail Trends You Can't Afford to Miss
5 Retail Trends You Can't Afford to Miss5 Retail Trends You Can't Afford to Miss
5 Retail Trends You Can't Afford to Miss
 
Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...
Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...
Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...
 
It's the Experience, Stupid!
It's the Experience, Stupid!It's the Experience, Stupid!
It's the Experience, Stupid!
 
UNSTUCK: Troubleshoot Your Business
UNSTUCK:  Troubleshoot Your BusinessUNSTUCK:  Troubleshoot Your Business
UNSTUCK: Troubleshoot Your Business
 
Social Media Marketing World 2016 Takeaways Curated by Denise Lee Yohn
Social Media Marketing World 2016 Takeaways Curated by Denise Lee YohnSocial Media Marketing World 2016 Takeaways Curated by Denise Lee Yohn
Social Media Marketing World 2016 Takeaways Curated by Denise Lee Yohn
 
Top 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary ExperiencesTop 10 Quotes from Extraordinary Experiences
Top 10 Quotes from Extraordinary Experiences
 
DLYohn What Great Brands Do
DLYohn What Great Brands DoDLYohn What Great Brands Do
DLYohn What Great Brands Do
 
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
 
Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)
Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)
Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)
 
Building Brands by Creating Content (by Denise Lee Yohn)
Building Brands by Creating Content (by Denise Lee Yohn)Building Brands by Creating Content (by Denise Lee Yohn)
Building Brands by Creating Content (by Denise Lee Yohn)
 
The Mitchell Way Day 2013 by Denise Lee Yohn
The Mitchell Way Day 2013 by Denise Lee YohnThe Mitchell Way Day 2013 by Denise Lee Yohn
The Mitchell Way Day 2013 by Denise Lee Yohn
 

Kürzlich hochgeladen

Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 

Kürzlich hochgeladen (20)

Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 

FUSION Book Launch Recap

  • 1. FUSION Book Launch Highlights denise lee yohn | 12.24.18 | #FUSION What a powerful launch!
  • 2. Dear Friends and Colleagues, It took a proverbial village to make the launch of my book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, a success. Thank you for being my village! I’ve been blessed by all the opportunities you helped create for me this past year. This recap of the launch highlights serves as a reminder of what we accomplished together – as well as a collection of most of the FUSION launch activities in one easy-to-reference place. The brand-culture fusion movement has only begun, but I hope you agree we’ve gotten off to a great start. So, please join me in celebrating what has been a very good year and a terrific launch!
  • 5. three bookstore events Warwick’s In La Jolla Stanford University Book Passage in San Francisco
  • 6. included on 2018 best book lists “Starbucks, Southwest, Patagonia. They are different brands, but those who closely study successful companies today might point to one similarity: These companies’ brands are the embodiment of their culture, and vice versa. Few brands actually achieve this state, but it’s a major quest these days. That’s why Denise Lee Yohn’s Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is a welcome arrival.” “The importance of company culture has been championed by countless authors and business leaders. And a company’s brand is just as central to a company and its identity. What Denise Lee Yohn offers is a guide to fusing these ‘two atomic nuclei’ of business together to align your organization and power growth.”
  • 7. terrific reviews on Amazon This is one of those books that need to be read and applied daily to make it usable / achievable. – Amy Dru P.S. In an effort to be unbiased, I’ve only included reviews from people I don’t know. The book is great. Very readable. Lots of examples and case studies here you will recognize and nod ascent to. Very, very applicable to your organization (business or otherwise). It will make you think and want to apply. Much recommended. – T. M. Reader Excellent book with new information and an attitude... You won't be able to put this book down. -- Glenda I have been preaching the gospel of this book since I started reading it. It is currently the book of the month in my business group. I will keep recommending it and rereading it. – Kevin Davis This book is a must have for businesses. -- Michelle Rayburn Denise Yohn does a fine job of demonstrating the importance fusing brand and culture. – James Strock
  • 8. nearly 40 online interviews & podcasts including:
  • 9. lots of reviews & other coverage including:
  • 10. over 30 bylined articles including regular contributions to Harvard Business Review and Forbes Plus tons of blogposts, LinkedIn articles, newsletters, and more…
  • 11. DENISE LEE YOHN Thank you! @deniseleeyohn | #FUSION