3. an artist isn’t someone who can draw
an artist is someone who
• does human, unpredictable work
• makes a connection with other people
• makes a difference
11. we all grew up playing CandyLand
we learned to pick a card, move the
pieces, work our way through the game
that’s so much easier than doing
something creative
12. humans have “lizard brains”
lizard brains are driven by 4 motivations:
1. revenge
2. fear
3. anger
4. reproduction
it’s the first part of our brain that develops – and it
always wins
there’s never enough reassurance for our lizard
brain
13. school was built to teach kids to:
– buy stuff to fit in
– to follow instructions
instead, we should teach our children to:
– solve interesting problems
– connect and lead
14. shenpa, a Tibetan word that means “instant
anxiety” – failure in advance – we shut down
before we even start
22. linchpins are…
• people we can’t live without
• people who take real emotional risks
• people who give gifts (not financial ones)
• people who do things when they’re not
required
• people who do things to make a difference
23. seven ways linchpins do what they do:
1. create unique interface between customer and
organization
2. bring special kind of creativity
3. manage products of great complexity
4. lead customers (establish a try)
5. inspire staff
6. have deep domain knowledge
7. are really good at the thing